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Showing 1 - 12 of 18 results for “sumesh s dadwal”
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  • Market Grooming

    The Dark Side of AI Marketing

    Edited by Sumesh S. Dadwal, Hamid Jahankhani, Kenneth Revett ...
    Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how customers, markets and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.This comprehensive collection of research articles covers various aspects of AI and its impact on marketing, ... Read more

    $94.29 USD

  • Digital Transformation for Business Sustainability and Growth in Emerging Markets

    Edited by Sumesh S. Dadwal, Pawan Kumar, Rajesh Verma, Sunil Kumar ...
    Digital transformation in organisations can improve business agility, operational efficiency, customer service, and contribute to sustainability initiatives. Digital transformation isn’t always easy to implement; organisations can experience resistance to change and a lack of skilled employees.While there is extensive research on digital transformation, there is a lack of research that focuses ... Read more

    $94.29 USD

  • Technology and Talent Strategies for Sustainable Smart Cities

    Digital Futures

    Edited by Hamid Jahankhani, Gordon Bowen, Imad Yasir Nawaz, Sumesh S. Dadwal ...
    Governments, communities, and developers are considering the use of ICT, renewable energies, and a host of other technologies to build smart cities that meet the economic, social, environmental, and cultural needs of the present as well as the future. However, are our cities ready for this technological shift? Can we put expansion behind us and focus on sustainability and re-generatability? Are ... Read more

    $94.29 USD

  • Eco Illusions

    Unmasking Greenwashing in the Shared Economy

    Edited by Pawan Kumar, Sumesh S. Dadwal, Pooja Khanna, Rajesh Verma, Gordon Bowen ...
    Some businesses engage in "greenwashing" or "shared washing," creating a misleading eco-friendly image to deceive consumers into thinking their services are environmentally friendly. As people become more aware of their environmental impact, scrutiny of these deceptive practices in the shared economy has increased. This phenomenon skews public perception, making companies seem more environmentally ... Read more

    $94.29 USD

  • Promotional Strategies and New Service Opportunities in Emerging Economies

    Edited by Vipin Nadda, Sumesh Dadwal, Roya Rahimi ...
    Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service ... Read more

    $157.49 USD

  • Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

    Edited by Sumesh Singh Dadwal ...
    Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these ... Read more

    $278.99 USD

  • Convergence of Human Resources Technologies and Industry 5.0

    Edited by Pawan Kumar, Sunil Kumar, Rajesh Verma, Sumesh Dadwal ...
    Through a combination of rapid technological advancement and the ongoing digital revolution, the role of Human Resources (HR) in shaping organizational trajectories has seen unprecedented growth. The amalgamation of digital HR technologies and the advent of Industry 5.0 pose both exceptional opportunities and formidable challenges, especially for developing economies grappling with resource ... Read more

    $274.49 USD

  • Opportunities and Challenges of Business 5.0 in Emerging Markets

    Edited by Sumesh Dadwal, Pawan Kumar, Rajesh Verma, Gursimranjit Singh ...
    It seems that when businesses were finally understanding, implementing, and getting used to industry 4.0, the term 5.0 came about. Industry 5.0 takes human touch, innovation, and efficiency a step further in creating a turnaround strategy for corporate governance. This transformation has brought many questions to the minds of stakeholders such as when and why this happened. In order to explore the ... Read more

    $238.49 USD

  • Innovation and the Sharing Economy

    Employment, Human Capital, and the AI Revolution

    Edited by Pawan Kumar, Tanima Dutta, Sumesh Dadwal, Napinder Kaur ...
    Series series Routledge Studies in Management, Organizations and Society
    This book is a novel exploration of the complex interplay between modern work structures, artificial intelligence (AI), and economic sustainability.Through meticulously researched insights and real-world examples, this book unravels the intricate dynamics shaping the sharing and gig economies, offering a comprehensive analysis of their implications for the future of work. Key features of this book ... Read more

    $64.99 USD

  • Demystifying the Dark Side of AI in Business

    Edited by Sumesh Dadwal, Shikha Goyal, Pawan Kumar, Rajesh Verma ...
    Demystifying the Dark Side of AI in Business delves into the often-overlooked negative aspects of Artificial Intelligence (AI) and its implications for organizations. In an era where AI is rapidly transforming industries and work environments, it is crucial to understand the potential risks and challenges associated with its implementation. Drawing from a wide range of global perspectives, this ... Read more

    $260.99 USD

  • Drivers of SME Growth and Sustainability in Emerging Markets

    Edited by Sumesh Dadwal, Pawan Kumar, Rajesh Verma, Gursimranjit Singh ...
    Various sectors of emerging markets face unique challenges, largely related to the gap between small and medium-sized enterprise (SME) research and practice. The relationship between SMEs and agriculture, tourism, and other key industries requires a close examination to understand the intricacies of their interplay. An emphasis on the need to bridge this gap, and strategies for scaling up and ... Read more

    $238.49 USD

  • Circular Happiness

    Building Sustainable Workplaces for the Next Generation

    Edited by Pawan Kumar, Pretty Bhalla, Rajesh Verma, Sumesh Dadwal ...
    Circular Happiness: Building Sustainable Workplaces for the Next Generation explores how businesses can merge sustainability and employee well-being by applying circular economy principles to create eco-friendly, fulfilling work environments. Focused on the needs of Gen Z, the book provides a framework for organisations to foster both environmental sustainability and mental health, offering ... Read more

    $94.29 USD