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Neuromarketing For Dummies

by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl ...

Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this ... Read more

$14.00 USD

Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this
... Read more

New Art and Science of Teaching

more than fifty new instructional strategies for academic success

by Robert J. Marzano ...

Series series The New Art and Science of Teaching
This title is a greatly expanded volume of the original Art and Science of Teaching, offering a competency-based education framework for substantive change based on Dr. Robert Marzano's 50 years of education research. While the previous model focused on teacher outcomes, the new version places focus on student learning outcomes, with research-based instructional strategies teachers can use to help ... Read more

$30.99 USD

This title is a greatly expanded volume of the original Art and Science of Teaching, offering a competency-based education framework for substantive change based on Dr. Robert Marzano's 50 years of education research. While the previous model focused on teacher outcomes, the new version places focus on student learning outcomes, with research-based instructional strategies teachers can use to help
... Read more
Got Data? Now What?

Creating and Leading Cultures of Inquiry

by Laura Lipton, Bruce Wellman ...

Explore three defining challenges that school teams face when gathering, interpreting, and utilizing school data. Complete with survey questions for efficient data collection, group work structures, strategies, and tools—along with essential definitions and descriptions of data types—this compelling guide will help you confront data obstacles and turn struggling committees into powerful ... Read more

$28.99 USD

Explore three defining challenges that school teams face when gathering, interpreting, and utilizing school data. Complete with survey questions for efficient data collection, group work structures, strategies, and tools—along with essential definitions and descriptions of data types—this compelling guide will help you confront data obstacles and turn struggling committees into powerful
... Read more
Grading From the Inside Out

Bringing Accuracy to Student Assessment Through a Standards-Based Mindset

by Tom Schimmer ...

The time for grading reform is now. While the transition to standards-based practices may be challenging, it is essential for effective instruction and assessment. In this practical guide, the author outlines specific steps your team can take to transform grading and reporting schoolwide. Each chapter includes examples of grading dilemmas, vignettes from teachers and administrators, and ideas for ... Read more

$32.99 USD

The time for grading reform is now. While the transition to standards-based practices may be challenging, it is essential for effective instruction and assessment. In this practical guide, the author outlines specific steps your team can take to transform grading and reporting schoolwide. Each chapter includes examples of grading dilemmas, vignettes from teachers and administrators, and ideas for
... Read more
Math Teacher's Survival Guide: Practical Strategies, Management Techniques, and Reproducibles for New and Experienced Teachers, Grades 5-12

by Judith A. Muschla, Erin Muschla, Gary R. Muschla ...

Series Book 165 - J-B Ed: Survival Guides
Classroom-tested strategies to help new and experienced math teachers thriveMath teachers must not only instruct their students in basic mathematical skills and concepts, they must also prepare them for standardized tests, provide instruction in the use of technology, and teach problem-solving and critical-thinking skills. At the same time, they must also manage their other responsibilities – ... Read more

$20.00 USD

Classroom-tested strategies to help new and experienced math teachers thriveMath teachers must not only instruct their students in basic mathematical skills and concepts, they must also prepare them for standardized tests, provide instruction in the use of technology, and teach problem-solving and critical-thinking skills. At the same time, they must also manage their other responsibilities –
... Read more
Engage

The Trainer's Guide to Learning Styles

by Jeanine O'Neill-Blackwell ...

Discover Your Training Style Strengths and Build Your Skills with Online Tools, Videos, and More"A superb book that gives learning and development professionals in every industry an automatic must-read. This book is filled with wisdom and insight as well as clear analytic models and real actionable concrete steps." -- Bruce Tulgan, author of It's OK to Be the Boss and Managing Generation X"Engage ... Read more

$50.00 USD

Discover Your Training Style Strengths and Build Your Skills with Online Tools, Videos, and More"A superb book that gives learning and development professionals in every industry an automatic must-read. This book is filled with wisdom and insight as well as clear analytic models and real actionable concrete steps." -- Bruce Tulgan, author of It's OK to Be the Boss and Managing Generation X"Engage
... Read more
Advancing Differentiation

Thinking and Learning for the 21st Century

by Richard M. Cash ...

Series series Free Spirit Professional®
Powerful strategies that will transform the way you teach and the way your students learn.Advancing Differentiation will lead you through the process of creating a thriving, student-centered, 21st-century classroom. Since its initial publication, the book’s materials have undergone rigorous testing and refinement in classrooms all over the world to deliver the best and most effective ... Read more

$30.99 USD

Powerful strategies that will transform the way you teach and the way your students learn.Advancing Differentiation will lead you through the process of creating a thriving, student-centered, 21st-century classroom. Since its initial publication, the book’s materials have undergone rigorous testing and refinement in classrooms all over the world to deliver the best and most effective
... Read more
Standards-Based Learning in Action

Moving From Theory to Practice (A Guide to Implementing Standards-Based Grading, Instruction, and Learning)

by Tom Schimmer, Garnet Hillman, Mandy Stalets ...

Get past the knowing-doing gap and confidently implement standards-based learning. This book offers a comprehensive look at what standards-based learning looks like in action, from creating formative assessments to using data to inform instruction to transitioning to standards-based grading systems. Instead of comparing students to each other, standards-based learning compares students' ... Read more

$32.99 USD

Get past the knowing-doing gap and confidently implement standards-based learning. This book offers a comprehensive look at what standards-based learning looks like in action, from creating formative assessments to using data to inform instruction to transitioning to standards-based grading systems. Instead of comparing students to each other, standards-based learning compares students'
... Read more
Perfect Personality Profiles

by Dr Helen Baron ...

Perfect Personality Profiles is essential reading for anyone who needs to find out more about psychometric profiling. Including everything from helpful pointers on how to get ready to a thorough breakdown of the personality traits that questionnaires examine, this book walks you through every aspect of personality profiles. Whether you're a graduate looking to take the first step on the career ... Read more

$11.99 USD

Perfect Personality Profiles is essential reading for anyone who needs to find out more about psychometric profiling. Including everything from helpful pointers on how to get ready to a thorough breakdown of the personality traits that questionnaires examine, this book walks you through every aspect of personality profiles. Whether you're a graduate looking to take the first step on the career
... Read more
The Perfect Assessment System

by Rick Stiggins ...

It's time to move our assessment practices from the 1950s to the century we're living in. It's time to invest in our teachers and local school leaders instead of in more tests. It's time to help all students understand how to unleash their strengths and gain a sense of themselves as learners capable of choosing their own paths to success.In The Perfect Assessment System, Rick Stiggins calls for ... Read more

$22.99 USD

It's time to move our assessment practices from the 1950s to the century we're living in. It's time to invest in our teachers and local school leaders instead of in more tests. It's time to help all students understand how to unleash their strengths and gain a sense of themselves as learners capable of choosing their own paths to success.In The Perfect Assessment System, Rick Stiggins calls for
... Read more
Softening the Edges

Assessment Practices That Honor K-12 Teachers and Learners (Using Responsible Assessment Methods in Ways That Support Student Engagement)

by Katie White ...

With foreword by Cassandra ErkensThe assessment process can be a rich experience for you and your students. With Softening the Edges, you'll discover how to design and deliver differentiated instruction and assessment to address learners' diverse intellectual and emotional needs. By creating an effective assessment architecture, you can ensure your students are invested in their own learning and ... Read more

$32.99 USD

With foreword by Cassandra ErkensThe assessment process can be a rich experience for you and your students. With Softening the Edges, you'll discover how to design and deliver differentiated instruction and assessment to address learners' diverse intellectual and emotional needs. By creating an effective assessment architecture, you can ensure your students are invested in their own learning and
... Read more
The Adaptive School

A Sourcebook for Developing Collaborative Groups

by Bruce M. Wellman, Robert J. Garmston ...

Series series Christopher-Gordon New Editions
This 3rd edition of the award winning Adaptive Schools Sourcebook provides both a theoretical and practical guide for groups and teams to develop and focus their collaborative energies to improve teaching practices and enhance student-learning outcomes.In five sections: Becoming Adaptive, Collaboration Matters, Meetings are Teachers’ Work, Resources for Inquiry, and Conflict, Change and Community, ... Read more

$76.99 USD

This 3rd edition of the award winning Adaptive Schools Sourcebook provides both a theoretical and practical guide for groups and teams to develop and focus their collaborative energies to improve teaching practices and enhance student-learning outcomes.In five sections: Becoming Adaptive, Collaboration Matters, Meetings are Teachers’ Work, Resources for Inquiry, and Conflict, Change and Community,
... Read more

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Neuromarketing For Dummies

People who read this also enjoyed

New Art and Science of Teaching

Got Data? Now What?

Grading From the Inside Out

Math Teacher's Survival Guide: Practical Strategies, Management Techniques, and Reproducibles for New and Experienced Teachers, Grades 5-12

Engage

Advancing Differentiation

Standards-Based Learning in Action

Perfect Personality Profiles

The Perfect Assessment System

Softening the Edges

The Adaptive School

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“stephen j genco”

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