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Showing 1 - 12 of 12 results for “soon yu”
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  • Iconic Advantage - Don't Chase the New, Innovate the Old

    by Soon Yu ...
    A practical branding and innovation guide by Soon Yu with Dave Birss on iconic advantage, explaining how brands can stop chasing novelty and instead renew existing strengths, build noticeability, staying power, scalability, distinctive brand language, customer memory, and heritage-based innovation. ... Read more

    $14.99 USD

  • Iconic Advantage

    Don’t Chase the New, Innovate the Old

    by Soon Yu, Dave Birss ...
    Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong.Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them.Iconic Advantage® is a different approach that allows ... Read more

    $9.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Audiobook

    Iconic Advantage

    Don't Chase the New, Innovate the Old

    by Soon Yu, Dave Birss ...
    Narrated by Charlie Thurston ...

    Unabridged

    4 hours 38 min

    Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage is a different approach that allows ... Read more

    $24.99 USD

    Also available as: eBook

    Also available as: eBook

  • Business Mandarin Chinese for Indian Learners: Volume Three

    by Shih-Chang Hsin, Yih-Fen Sun, Hsiao-hui Yuan, Huai-Shuan Chen, Jessica Wang, Xi-qiang Ou, Suet-Ching Soon, Cheng-Yu Wang ...
    Series Book 3 - Business Mandarin Chinese for Indian Learners
    This textbook was compiled with a focus on the local Indian context, culture, and business practices. The topics can be divided into two categories: social life, and workplace activities related to business communication, designed to enhance the business Mandarin Chinese communication skills of learners. There are 10 lessons each in three volumes, for a total of 30 lessons, in line with the number ... Read more

    $11.99 USD

  • Business Mandarin Chinese for Indian Learners, Volume Two

    by Shih-Chang Hsin, Yih-Fen Sun, Hsiao-hui Yuan, Huai-Shuan Chen, Jessica Wang, Xi-qiang Ou, Suet-Ching Soon, Cheng-Yu Wang ...
    Series Book 2 - Business Mandarin Chinese for Indian Learners
    This textbook was compiled with a focus on the local Indian context, culture, and business practices. The topics can be divided into two categories: social life, and workplace activities related to business communication, designed to enhance the business Mandarin Chinese communication skills of learners. There are 10 lessons each in three volumes, for a total of 30 lessons, in line with the number ... Read more

    $9.99 USD

  • Business Mandarin Chinese for Indian Learners, Volume One

    by Shih-Chang Hsin, Yih-Fen Sun, Hsiao-hui Yuan, Huai-Shuan Chen, Jessica Wang, Xi-qiang Ou, Suet-Ching Soon, Cheng-Yu Wang ...
    Series Book 1 - Business Mandarin Chinese for Indian Learners
    This textbook was compiled with a focus on the local Indian context, culture, and business practices. The topics can be divided into two categories: social life, and workplace activities related to business communication, designed to enhance the business Mandarin Chinese communication skills of learners. There are 10 lessons each in three volumes, for a total of 30 lessons, in line with the number ... Read more

    $8.99 USD

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  • Robert Collier Copywriting Course

    Learn to Write Sales Letters that Pay, based on the works of Robert Collier

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    WHAT is there about some letters that makes them so much more effective than others?A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches the Hall of Judgment where the reader sits and decides its fate, it may find itself cast into the hell of wastebasket-dom...People will give, when you ... Read more

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  • The Quickest Copywriting Crash Course : Learn to Write Effective Copy in Minutes!

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    Copywriting is often described as salesmanship in print to promote an individual, business, viewpoint or thought. It may be created in plain text, a radio or tv promotion or in a variety of other media. The primary goal of writing a marketing copy is to persuade the listener or viewers to respond, such as to buy services or products. Learn the fundamentals you'd need to learn to write effective ... Read more

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  • Elite Social Marketing

    by Social Media Spike ...
    Social networking sites revolutionized the way we do business online since initially being introduced in the mid 1990's.With instant access to your target audience, and the ability to keep a steady pulse on what our market is currently interested in, it has never been easier to connect with potential buyers and long-term customers. This E-Book will assist you in starting, creating and developing a ... Read more

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