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“simone gressel”

Showing 1 - 12 of 12 results for “simone gressel”
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  • Management Decision-Making, Artificial Intelligence and Analytics

    by Simone Gressel, David Pauleen, Nazim Taskin ...
    Both accessible and concise, this text examines data analytics, big data and AI from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.The second edition of this book has been fully revised and updated, including more content on AI throughout and more case studies from industry. Chapters look at emerging technologies and the ... Read more

    $140.99 USD

  • Management Decision-Making, Big Data and Analytics

    by Simone Gressel, David Pauleen, Nazim Taskin ...
    Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of ... Read more

    $78.29 USD

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  • People Analytics

    Using data-driven HR and Gen AI as a business asset

    by Cole Napper ...
    How can you turn HR data into insights that boost business performance?People Analytics by Cole Napper is a practical guide for HR managers, business partners and mid-career professionals who want to use data, analytics and AI to deliver measurable value across the organization.Written by a leading voice in the field, the book explains how to integrate people analytics into daily decision-making, ... Read more

    $35.09 USD

  • The AI-Centered Enterprise

    Reshaping Organizations with Context Aware AI

    by Ram Bala, Natarajan Balasubramanian, Amit Joshi ...
    The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tactical gains. Tools like ChatGPT mark just the ... Read more

    $34.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Data Analytics in Marketing, Entrepreneurship, and Innovation

    Edited by Mounir Kehal, Shahira El Alfy ...
    Series series Data Analytics Applications
    Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that ... Read more

    $76.99 USD

  • Achieving Digital Transformation through Analytics and AI

    by Jay Liebowitz ...
    Series Book 8 - Digital Transformation: Accelerating Organizational Intelligence
    Due to the rapid emergence of the development and use of Analytics and AI in organizations, this book focuses on these aspects related to digital transformation. We are in the midst of the GenAI craze, with prompt engineering, large language models, and AI ethics playing key roles. According to estimates, about 329 million terabytes of data are created each day [https://explodingtopics.com/blog ... Read more

    $62.99 USD

  • AI in Marketing

    Applications, Insights, and Analysis

    Edited by Hannah D. Walters, Rachel M. Hammond ...
    AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently.Divided into four parts, it provides a comprehensive exploration of AI's transformative role in marketing. The first part lays the groundwork, offering foundational ... Read more

    $72.99 USD

  • AI Strategy for Sales Teams

    Integrating AI into Human-Centred Selling

    by Andrew Hough, Richard Vincent, Richard Brooks ...
    How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough, Richard Vincent and Richard Brooks is a practical guide for mid-career sales professionals, managers and consultants who want to strengthen credibility, apply proven frameworks and optimize selling strategies in an AI-driven marketpla... ... Read more

    $35.09 USD

  • THE AI LEADER'S PLAYBOOK

    Navigating Strategy, Scale, and the Human Element in the Age of Intelligent Machines

    by DR. SAM LI WEIXIAN ...
    In an era where artificial intelligence is reshaping entire industries, traditional leadership approaches are no longer sufficient. The AI Leader's Playbook offers a proven roadmap for navigating the complex journey from technical expertise to strategic AI leadership, based on real-world experience across multinational corporations and diverse organizational contexts.What You’ll LearnFoundations: ... Read more

    $9.99 USD

  • AI Marketing

    How AI is Transforming Marketing and Business Growth

    Edited by Hamed Taherdoost, Mitra Madanchian ...
    This book explores the dynamic intersection of artificial intelligence (AI) technologies and marketing practices, offering a comprehensive guide to how AI is reshaping the way businesses connect with customers, optimize strategies, and drive sustainable growth. It presents an in-depth analysis of the latest AI applications in marketing, from personalized customer experiences to data-driven ... Read more

    $59.99 USD

  • Human Resource Information Systems

    Basics, Applications, and Future Directions

    Edited by Richard D Johnson, Kevin D. Carlson, Michael J. Kavanagh ...
    Human Resource Information Systems: Basics, Applications, and Future Directions is a one-of-a-kind book that provides a thorough introduction to the field of Human Resource Information Systems (HRIS) and shows how organizations today can leverage HRIS to make better people decisions and manage talent more effectively. Unlike other texts that overwhelm students with technical information and jargon ... Read more

    $87.29 USD

  • Data-Driven Customer Experience Transformation

    Optimize Your Omnichannel Approach

    by Mohamed Zaki ...
    Looking to master customer experience strategy and drive consistent engagement across all channels?Data-Driven Customer Experience Transformation is a practical and aspirational guide for mid-career professionals aiming to build credibility and lead impactful CX initiatives. Grounded in rigorous research from the Cambridge Service Alliance at the University of Cambridge by Mohamed Zaki, this book ... Read more

    $37.79 USD