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  • CRM Fundamentals

    by Scott Kostojohn, Brian Paulen, Mathew Johnson ...
    Series series Professional and Applied Computing (R0)
    CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, ... Read more

    $40.49 USD