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Mastering the New Media Landscape

Embrace the Micromedia Mindset

by Barbara Cave Henricks, Rusty Shelton ...

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Read more

$12.99 USD

Also available as: Audiobook

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show
... Read more

Also available as: Audiobook
The Authority Advantage

Building Thought Leadership Focused on Impact Not Ego

by Rusty Shelton, Adam D. Witty ...

Best In Business™As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field.But before you can reach an audience, you must earn their trust.Unfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time ... Read more

$9.99 USD

Also available as: Audiobook

Best In Business™As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field.But before you can reach an audience, you must earn their trust.Unfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time
... Read more

Also available as: Audiobook
Authority Marketing

Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant

by Rusty Shelton, Adam D. Witty ...

Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book!Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity ... Read more

$9.99 USD

Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book!Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity
... Read more
Authority Marketing For Dentists

Your Blueprint to Build Thought Leadership That Grows Your Practice, Attracts Patients, and Makes Competition Irrelevant

by Rusty Shelton, Adam D. Witty ...

Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a ... Read more

$9.99 USD

Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a
... Read more
Audiobook

Authority Advantage, The

Building Thought Leadership Focused on Impact Not Ego

by Adam Witty, Rusty Shelton ...

Narrated by Adam Witty, Rusty Shelton ...

Unabridged

6 hours 23 min

As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field. But before you can reach an audience, you must earn their trust.Unfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time low.The good news ... Read more

$28.99 USD or Free with Kobo Plus

Also available as: eBook

As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field. But before you can reach an audience, you must earn their trust.Unfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time low.The good news
... Read more

Also available as: eBook
Audiobook

Mastering the New Media Landscape

Embrace the Micromedia Mindset

by Barbara Cave Henricks, Rusty Shelton ...

Narrated by Rusty Shelton ...

Unabridged

4 hours 1 min

In days past people got the world's attention by winning over the gatekeepers of big media. But the Internet has changed everything- Barbara Cave Henricks and Rusty Shelton show you how to make your voice heard in this brave new world.The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to ... Read more

$12.99 USD

Also available as: eBook

In days past people got the world's attention by winning over the gatekeepers of big media. But the Internet has changed everything- Barbara Cave Henricks and Rusty Shelton show you how to make your voice heard in this brave new world.The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to
... Read more

Also available as: eBook

Audiobook

Profit First

Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

by Mike Michalowicz ...

Narrated by Mike Michalowicz ...

Unabridged

7 hours 52 min

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always ... Read more

$20.00 USD

Also available as: eBook

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always
... Read more

Also available as: eBook
Audiobook

Principles

Life and Work

by Ray Dalio ...

Narrated by Ray Dalio, Jeremy Bobb ...

Unabridged

16 hours 5 min

An Avid Reader Press book. Simon & Schuster has a great book for every reader.In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to ... Read more

$29.99 USD

Also available as: eBook

An Avid Reader Press book. Simon & Schuster has a great book for every reader.In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to
... Read more

Also available as: eBook
Audiobook

Never Split the Difference

Negotiating As If Your Life Depended On It

by Chris Voss, Tahl Raz ...

Narrated by Michael Kramer ...

Unabridged

8 hours 7 min

This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations—whether in the boardroom, in your community, or at home.Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a business executive, a salesperson, a parent , a community leader, or a spouse. As a former FBI hostage negotiator, ... Read more

$25.99 USD

Also available as: eBook

This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations—whether in the boardroom, in your community, or at home.Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a business executive, a salesperson, a parent , a community leader, or a spouse. As a former FBI hostage negotiator,
... Read more

Also available as: eBook
How to Make, Market and Sell Ebooks - All for Free

by Jason Matthews ...

Everything for writers who sell ebooks. Desktop publishing (or e-publishing) enables indie authors to keep the bulk of the royalties. Discover the best ways to:use social media—build author platformformat and upload for Amazon, Smashwords, Barnes & Noble, Apple, Google and othersconvert documents to any format (epub, mobi, pdf and more)sell books onlinecreate a websitemake a blogdesign ebook ... Read more

$5.99 USD

Everything for writers who sell ebooks. Desktop publishing (or e-publishing) enables indie authors to keep the bulk of the royalties. Discover the best ways to:use social media—build author platformformat and upload for Amazon, Smashwords, Barnes & Noble, Apple, Google and othersconvert documents to any format (epub, mobi, pdf and more)sell books onlinecreate a websitemake a blogdesign ebook
... Read more
Scientific Advertising

by Claude C. Hopkins ...

Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you. ... Read more

$0.99 USD

Also available as: Audiobook

Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.
... Read more

Also available as: Audiobook
Marketing Metrics

The Definitive Guide to Measuring Marketing Performance

by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Read more

$44.99 USD

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity.
... Read more

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Mastering the New Media Landscape

The Authority Advantage

Authority Marketing

Authority Marketing For Dentists

Authority Advantage, The

Mastering the New Media Landscape

People who read these also enjoyed

Profit First

Principles

Never Split the Difference

How to Make, Market and Sell Ebooks - All for Free

Scientific Advertising

Marketing Metrics

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“rusty shelton”

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