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Why Not? Tales of a Mad Man

by Roy Yeo ...

What happens when an award-winning advertising creative spends two decades wandering the world with equal parts blind optimism and terrible decision-making?In Why Not?, Roy Yeo takes readers through a riot of misadventures from Singapore to Cape Town and Shanghai, collecting stories of late-night pitches, corporate chaos, questionable life choices, and the creative industry's uniquely absurd ... Read more

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What happens when an award-winning advertising creative spends two decades wandering the world with equal parts blind optimism and terrible decision-making?In Why Not?, Roy Yeo takes readers through a riot of misadventures from Singapore to Cape Town and Shanghai, collecting stories of late-night pitches, corporate chaos, questionable life choices, and the creative industry's uniquely absurd
... Read more

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