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Top Series in United States

Showing 1 - 12 of 12 results for “rosser reeves”
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  • Reality in Advertising

    by Rosser Reeves ...
    Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, ... Read more

    $7.99 USD or Free with Kobo Plus

  • Rosser Reeves' Reality In Advertising - Second Edition

    Masters of Copywriting

    by Dr. Robert C. Worstell, Rosser Reeves ...
    Series series Masters of Copywriting
    Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising.Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages—French, Japanese, Spanish, Dutch, German, Italian, Portuguese, ... Read more

    $5.99 USD

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  • A Technique for Producing Ideas

    by James Young ...
    A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate ... Read more

    $8.69 USD

  • Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic

    Masters of Copywriting

    by Dr. Robert C. Worstell ...
    Series series Masters of Copywriting
    There was one copywriter who made millionaires from people who read his book, but never wrote an ad.You may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.He worked three hours a day and you couldn't pay him any amount to write your copy.Seriously.At one point he wrote up just how he did it. And never wrote about that subject ever again ... Read more

    $7.99 USD or Free with Kobo Plus

  • The 80/20 Manager

    The Secret to Working Less and Achieving More

    by Richard Koch ...
    Bestselling author Richard Koch shows managers how to apply the 80/20 Principle to achieve exceptional results at work -- without stress or long hours.In his bestselling book The 80/20 Principle , Richard Koch showed readers how to put the 80/20 Principle -- the idea that 80 percent of results come from just 20 percent of effort -- into practice in their personal lives. Now in The 80/20 Manager, ... Read more

    $13.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Scientific Advertising

    by Claude Hopkins ...
    Although “Scientific Advertising” was published in 1923, it is still as relevant today as it was 80 years ago. It is a must read book for anyone serious to improve his advertising skills. In “Scientific Advertising”, Hopkins describes an advertising approach that is based on testing and measuring. It reveals a powerful and scientifically tested advertising system that is still sound and solid and ... Read more

    $1.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Hidden Persuaders

    by Vance Packard ...
    "One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command ... Read more

    $13.09 USD

  • StoryBranding™ 2.0 (Second Edition)

    Creating Stand-Out Brands Through the Purpose of Story

    by Jim Signorelli ...
    The ultimate how-to book about brand storytellingBrand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.StoryBranding 2.0 is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates.Developing ... Read more

    $7.19 USD or Free with Kobo Plus

  • Ultimate Expert CopyWriting

    by Sir Vincent Conti ...
    This is The Ultimate Guide of Copy Writing on five simple steps. ... Read more

    $2.99 USD or Free with Kobo Plus

  • Scientific Advertising with The Psychology of Advertising

    based on the works of Claude Hopkins and Walter D. Scott

    by Claude C. Hopkins, Walter D. Scott, Dr. Robert C. Worstell ...
    Series series Online Millionaire Plan Guides
    Two Marketing references you can bet your next promotion on."Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written."The Psychology of Advertising" by Walter D. Scott is known to be one of the earliest articles published where the science of psychology was applied to find out why some advertising ... Read more

    $3.99 USD

  • Leading Through Language

    Choosing Words That Influence and Inspire

    by Bart Egnal ...
    Become a more effective leader—cut the jargon and say what you meanLeveraging. Strategizing. Opening the kimono. Unlocking human capital. Trying to nail that BHAG. All on a go forward basis. These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere, ... Read more

    $17.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • How to Write Ads That Get The Sale!

    A Collection of Copywriting Classics

    by Dr. Robert C. Worstell, Robert Collier, Victor O. Schwab ...
    Series series Masters of Marketing Secrets
    I thought I was all done, after months of researching and editing and sweating over these old, out-of-print books – bringing these age-old truths back into print.Then I saw that there was one more collection which needed to be created.While the Masters of Marketing Secrets series had already been mined for the history of Advertising, and Salesmanship classics, I still hadn't told anyone which were ... Read more

    $8.99 USD