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Value

How to talk about what you do so people want to buy it

by Robyn Haydon ...

Why is it so hard to win new business? That’s a good question and this book is designed to help you answer it. Value is for people who work in services industries and in services-based professions like human services, professional services, and complex technical services. In order to use your expertise to help others, to do good work, and to make a difference, we must first convince them that they ... Read more

$10.99 USD

Why is it so hard to win new business? That’s a good question and this book is designed to help you answer it. Value is for people who work in services industries and in services-based professions like human services, professional services, and complex technical services. In order to use your expertise to help others, to do good work, and to make a difference, we must first convince them that they
... Read more
Winning Again

A retention game plan for your most important contracts and customers

by Robyn Haydon ...

BEAT INCUMBENCY DISEASE, MAKE COMPETITORS IRRELEVANT & STAY NO. 1 WITH YOUR MOST IMPORTANT CONTRACTS AND CUSTOMERS. When you win business through a formal bid or tender, you will need to retain it that way too. But only about 50% of incumbent contract holders actually keep their contracts when it comes time to re-compete. That’s a scary number, and usually it isn’t because they are doing a bad job ... Read more

$10.99 USD

BEAT INCUMBENCY DISEASE, MAKE COMPETITORS IRRELEVANT & STAY NO. 1 WITH YOUR MOST IMPORTANT CONTRACTS AND CUSTOMERS. When you win business through a formal bid or tender, you will need to retain it that way too. But only about 50% of incumbent contract holders actually keep their contracts when it comes time to re-compete. That’s a scary number, and usually it isn’t because they are doing a bad job
... Read more
The Shredder Test: a step-by-step guide to writing winning proposals

by Robyn Haydon ...

Put yourself in the customers shoes, with dozens of bids, proposals or tender responses to assess. Its a daunting and difficult job. Despite the hours you have spent writing your proposal, its just one among many. What does it take to be successful in this hyper-competitive environment? What will make your proposal rise to the top of the pile? In this concise and easy to read book, proposal ... Read more

$10.99 USD

Put yourself in the customers shoes, with dozens of bids, proposals or tender responses to assess. Its a daunting and difficult job. Despite the hours you have spent writing your proposal, its just one among many. What does it take to be successful in this hyper-competitive environment? What will make your proposal rise to the top of the pile? In this concise and easy to read book, proposal
... Read more

Ted Talks

The Official TED Guide to Public Speaking

by Chris Anderson ...

**A NEW YORK TIMES BESTSELLERA must-read insider’s guide to creating unforgettable speeches and changing people's minds.**Done right, a talk can electrify a room and transform an audience’s worldview; it can be more powerful than anything in written form. This “invaluable guide” (Publishers Weekly) explains how the miracle of powerful public speaking is achieved, and equips you with essential ... Read more

$9.99 USD

**A NEW YORK TIMES BESTSELLERA must-read insider’s guide to creating unforgettable speeches and changing people's minds.**Done right, a talk can electrify a room and transform an audience’s worldview; it can be more powerful than anything in written form. This “invaluable guide” (Publishers Weekly) explains how the miracle of powerful public speaking is achieved, and equips you with essential
... Read more
Copywriting That Works:

Bright Ideas to Help You Inform, Persuade, Motivate and Sell!

by Paul Lima ...

Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works - no matter your objective or target market. From branding to hard sell, from newspaper and ... Read more

$0.99 USD or Free with Kobo Plus

Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works - no matter your objective or target market. From branding to hard sell, from newspaper and
... Read more
Fascinate

Your 7 Triggers to Persuasion and Captivation

by Sally Hogshead ...

"Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner." —Tom Peters, national bestselling author of In Search of ExcellenceIn an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete ... Read more

$14.99 USD or Free with Kobo Plus

Also available as: Audiobook

"Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner." —Tom Peters, national bestselling author of In Search of ExcellenceIn an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete
... Read more

Also available as: Audiobook
Words that Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas: The Thesaurus to Help You Promote Your Products, Services, and Ideas

The Thesaurus to Help You Promote Your Products, Services, and Ideas

by Richard Bayan ...

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with ... Read more

$14.99 USD

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with
... Read more
Shut Up, Stop Whining, and Get a Life

A Kick-Butt Approach to a Better Life

by Larry Winget ...

Shut Up, Stop Whining, and Get a Life was immediately hailed as "not your average self-help book" and demanded attention and praise right out of the gate. It is now considered one of the icons of the personal development movement. Now, Larry Winget is back with his signature caustic, no-nonsense, hilarious style, which earned him the titles "Pitbull of Personal Development®" and "World's Only ... Read more

$14.00 USD

Also available as: Audiobook

Shut Up, Stop Whining, and Get a Life was immediately hailed as "not your average self-help book" and demanded attention and praise right out of the gate. It is now considered one of the icons of the personal development movement. Now, Larry Winget is back with his signature caustic, no-nonsense, hilarious style, which earned him the titles "Pitbull of Personal Development®" and "World's Only
... Read more

Also available as: Audiobook
Fascinate

How to Make Your Brand Impossible to Resist

by Sally Hogshead ...

The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your ... Read more

$18.99 USD or Free with Kobo Plus

The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your
... Read more
The Smartest Places on Earth

Why Rustbelts Are the Emerging Hotspots of Global Innovation

by Antoine van Agtmael, Fred Bakker ...

The remarkable story of how rustbelt cities such as Akron and Albany in the United States and Eindhoven in Europe are becoming the unlikely hotspots of global innovation, where sharing brainpower and making things smarter -- not cheaper -- is creating a new economy that is turning globalization on its headAntoine van Agtmael and Fred Bakker counter recent conventional wisdom that the American and ... Read more

$11.99 USD

The remarkable story of how rustbelt cities such as Akron and Albany in the United States and Eindhoven in Europe are becoming the unlikely hotspots of global innovation, where sharing brainpower and making things smarter -- not cheaper -- is creating a new economy that is turning globalization on its headAntoine van Agtmael and Fred Bakker counter recent conventional wisdom that the American and
... Read more
Beyond Basketballs

The New Revolutionary Way to Build a Successful Business in a Post-Product World

by Bill Bishop ...

The New Revolutionary Way To Build A Successful Business In A Post-Product WorldIf you are trying to build a successful business in todays economy, read this book. Authored by Bill Bishop, one of the worlds leading business coaches to entrepreneurial companies, this book outlines a new, revolutionary way to build a successful business in a post-product world.For the past 200 years, weve built ... Read more

$8.99 USD

The New Revolutionary Way To Build A Successful Business In A Post-Product WorldIf you are trying to build a successful business in todays economy, read this book. Authored by Bill Bishop, one of the worlds leading business coaches to entrepreneurial companies, this book outlines a new, revolutionary way to build a successful business in a post-product world.For the past 200 years, weve built
... Read more
Write Persuasive Copy: Flash

by Jonathan Gabay ...

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential. ... Read more

$2.99 USD

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential.
... Read more

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Winning Again

The Shredder Test: a step-by-step guide to writing winning proposals

People who read these also enjoyed

Ted Talks

Copywriting That Works:

Fascinate

Words that Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas: The Thesaurus to Help You Promote Your Products, Services, and Ideas

Shut Up, Stop Whining, and Get a Life

Fascinate

The Smartest Places on Earth

Beyond Basketballs

Write Persuasive Copy: Flash

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