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Showing 1 - 2 of 2 results for “robin pettitt”
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  • Political Marketing

    Principles and Applications

    by Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte ...
    Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future.New Features and benefits of the third edition:Fully ... Read more

    $57.99 USD

  • Recruiting and Retaining Party Activists

    Political Management at the Grassroots

    by Robin T. Pettitt ...
    Series series Political Science and International Studies (R0)
    This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door campaigning to work, a large number of volunteer activists are required. The question then is: How can parties identify, recruit and ... Read more

    $53.99 USD