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The Four Quadrants of Want: Achieve Viral Customer Enthusiasm

by Robert Casper ...

Needs comprise only half of the demand equation. Wants are the other half.For decades, professional sales strategies focused on the identification, communication, and satisfaction of customer needs. Benefit based selling defined needs from the potential customer's perspective. An expert sales representative made customers aware of those needs and then convinced him or her how the new product best ... Read more

$1.99 USD or Free with Kobo Plus

Needs comprise only half of the demand equation. Wants are the other half.For decades, professional sales strategies focused on the identification, communication, and satisfaction of customer needs. Benefit based selling defined needs from the potential customer's perspective. An expert sales representative made customers aware of those needs and then convinced him or her how the new product best
... Read more
The FBI, a Vocation to Serve

by Robert A Casper Sr. ...

The FBI, A Vocation to Serve is about an FBI agent who saw his job as a vocation, not a job. Robert Casper takes you on a journey through his life as an FBI agent serving to protect the people of America. Throughout the book he describes how many agents were priests or in the seminary to become priests. You may be wondering how one goes from a priest to an FBI agent and the answer is simple. Most ... Read more

$9.99 USD

The FBI, A Vocation to Serve is about an FBI agent who saw his job as a vocation, not a job. Robert Casper takes you on a journey through his life as an FBI agent serving to protect the people of America. Throughout the book he describes how many agents were priests or in the seminary to become priests. You may be wondering how one goes from a priest to an FBI agent and the answer is simple. Most
... Read more
50 Big Debates in Reproductive Medicine

Edited by Roy Homburg, Adam H. Balen, Robert F. Casper ...

One of modern healthcare's most controversial areas, reproductive medicine is an emerging discipline that fosters hugely divergent opinions on topics such as laboratory techniques, clinical management and ethical considerations. Highlighting over 50 contentious topics in reproductive medicine, this book presents expertly argued opinions are presented for and against, often with diametrically ... Read more

$43.49 USD

One of modern healthcare's most controversial areas, reproductive medicine is an emerging discipline that fosters hugely divergent opinions on topics such as laboratory techniques, clinical management and ethical considerations. Highlighting over 50 contentious topics in reproductive medicine, this book presents expertly argued opinions are presented for and against, often with diametrically
... Read more

In the President's Secret Service

Behind the Scenes with Agents in the Line of Fire and the Presidents They Protect

by Ronald Kessler ...

After conducting exclusive interviews with more than one hundred current and former Secret Service agents, bestselling author and award-winning reporter Ronald Kessler reveals their secrets for the first time.Never before has a journalist penetrated the wall of secrecy that surrounds the U.S. Secret Service, that elite corps of agents who pledge to take a bullet to protect the president and his ... Read more

$9.99 USD

Also available as: Audiobook

After conducting exclusive interviews with more than one hundred current and former Secret Service agents, bestselling author and award-winning reporter Ronald Kessler reveals their secrets for the first time.Never before has a journalist penetrated the wall of secrecy that surrounds the U.S. Secret Service, that elite corps of agents who pledge to take a bullet to protect the president and his
... Read more

Also available as: Audiobook
Estrogen Matters

Why Taking Hormones in Menopause Can Improve Women's Well-Being and Lengthen Their Lives -- Without Raising the Risk of Breast Cancer (2024 Revised and Updated Edition)

by Carol Tavris, Avrum Bluming ...

REVISED and UPDATED Edition, 2024: A compelling, “fascinating” (Robert Cialdini) defense of hormone replacement therapy, exposing the faulty science behind its fall from prominence and giving women the evidence they need to make informed decisions about their health."Estrogen Matters was my antidote to the misinformation surrounding menopause. This book should be the bible for every single person ... Read more

$14.99 USD

REVISED and UPDATED Edition, 2024: A compelling, “fascinating” (Robert Cialdini) defense of hormone replacement therapy, exposing the faulty science behind its fall from prominence and giving women the evidence they need to make informed decisions about their health."Estrogen Matters was my antidote to the misinformation surrounding menopause. This book should be the bible for every single person
... Read more
The Secrets of the FBI

by Ronald Kessler ...

New York Times bestselling author reveals the FBI’s most closely guarded secrets, with an insider look at the bureau’s inner workings and intelligence investigations.Based on inside access and hundreds of interviews with federal agents, the book presents an unprecedented, authoritative window on the FBI's unique role in American history. From White House scandals to celebrity deaths, from cult ... Read more

$12.99 USD

Also available as: Audiobook

New York Times bestselling author reveals the FBI’s most closely guarded secrets, with an insider look at the bureau’s inner workings and intelligence investigations.Based on inside access and hundreds of interviews with federal agents, the book presents an unprecedented, authoritative window on the FBI's unique role in American history. From White House scandals to celebrity deaths, from cult
... Read more

Also available as: Audiobook
Zero Fail

The Rise and Fall of the Secret Service

by Carol Leonnig ...

NEW YORK TIMES BESTSELLER • The first definitive account of the rise and fall of the Secret Service, from the Kennedy assassination to the alarming lapses of the Obama and Trump years—from Pulitzer Prize–winning journalist Carol Leonnig“This book is a wake-up call, and a valuable study of a critically important agency.”—The New York TimesA WASHINGTON POST BEST BOOK OF THE YEARCarol Leonnig... ... Read more

$14.99 USD

Also available as: Audiobook

NEW YORK TIMES BESTSELLER • The first definitive account of the rise and fall of the Secret Service, from the Kennedy assassination to the alarming lapses of the Obama and Trump years—from Pulitzer Prize–winning journalist Carol Leonnig“This book is a wake-up call, and a valuable study of a critically important agency.”—The New York TimesA WASHINGTON POST BEST BOOK OF THE YEARCarol Leonnig...
... Read more

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Parkinson's Disease

A Complete Guide for Patients and Families

by William J. Weiner, MD, Lisa M. Shulman, MD, Anthony E. Lang, MD FRCP ...

Series series A Johns Hopkins Press Health Book
The third edition incorporates findings from years of intensive research.Recent innovations, including deep brain stimulation and new medications, have significantly improved the lives of people who have Parkinson's disease. Nevertheless, patients and families continue to face many challenges. They have long relied on this book for reliable advice about medical, emotional, and physical issues. ... Read more

$21.29 USD

The third edition incorporates findings from years of intensive research.Recent innovations, including deep brain stimulation and new medications, have significantly improved the lives of people who have Parkinson's disease. Nevertheless, patients and families continue to face many challenges. They have long relied on this book for reliable advice about medical, emotional, and physical issues.
... Read more
The Savage City

Race, Murder, and a Generation on the Edge

by T. J. English ...

“T.J. English has the mastered the hybrid narrative art form of social history and underworld thriller. The Savage City is a truly gripping read filled with unexpected twists and turns.”—Douglas Brinkley, author of The Great DelugeIn The Savage City, T.J. English, author of the New York Times bestselling blockbuster Havana Nocturne, takes readers back to a frightening place in a dark time of ... Read more

Was $15.99 USD Now $8.99 USD

“T.J. English has the mastered the hybrid narrative art form of social history and underworld thriller. The Savage City is a truly gripping read filled with unexpected twists and turns.”—Douglas Brinkley, author of The Great DelugeIn The Savage City, T.J. English, author of the New York Times bestselling blockbuster Havana Nocturne, takes readers back to a frightening place in a dark time of
... Read more
Menopause

Change, Choice and HRT

by Barry Wren ...

Menopause can be an uncertain but significant time in a woman's life. Educating yourself with as much information as possible on this important phase can build confidence. This book has the information you need. With more than 40 years experience as gynaecological endocrinologist, Dr Wren with has researched the pros and cons of HRT, and presents them in easy-to-understand language in this book ... Read more

$14.99 USD

Menopause can be an uncertain but significant time in a woman's life. Educating yourself with as much information as possible on this important phase can build confidence. This book has the information you need. With more than 40 years experience as gynaecological endocrinologist, Dr Wren with has researched the pros and cons of HRT, and presents them in easy-to-understand language in this book
... Read more
Newjack

Guarding Sing Sing

by Ted Conover ...

**WINNER OF THE NATIONAL BOOK CRITICS CIRCLE AWARD FOR NONFICTION • An acclaimed journalist sets a new standard for bold, in-depth reporting in this first-hand account of life inside the penal system at Sing Sing.“Newjack is about as good as it gets—by turns gripping, funny, frightening, and sad.” —The Washington Post Book World**When Ted Conover’s request to shadow a recruit at the New York State ... Read more

Was $10.99 USD Now $5.99 USD

**WINNER OF THE NATIONAL BOOK CRITICS CIRCLE AWARD FOR NONFICTION • An acclaimed journalist sets a new standard for bold, in-depth reporting in this first-hand account of life inside the penal system at Sing Sing.“Newjack is about as good as it gets—by turns gripping, funny, frightening, and sad.” —The Washington Post Book World**When Ted Conover’s request to shadow a recruit at the New York State
... Read more
Childbirth in the Age of Plastics

by Michel Odent ...

Since the middle of the twentieth century, the development of plastics has been one of the main factors influencing the history of medicine. For example, an anaesthesiologist was formerly an expert in delivering drugs by inhalation. Today, this expert delivers drugs through plastic catheters, in particular via intravenous and epidural routes. Where obstetrics is concerned, a typical modern woman ... Read more

$6.29 USD

Since the middle of the twentieth century, the development of plastics has been one of the main factors influencing the history of medicine. For example, an anaesthesiologist was formerly an expert in delivering drugs by inhalation. Today, this expert delivers drugs through plastic catheters, in particular via intravenous and epidural routes. Where obstetrics is concerned, a typical modern woman
... Read more

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The Four Quadrants of Want: Achieve Viral Customer Enthusiasm

The FBI, a Vocation to Serve

50 Big Debates in Reproductive Medicine

People who read these also enjoyed

In the President's Secret Service

Estrogen Matters

The Secrets of the FBI

Zero Fail

Parkinson's Disease

The Savage City

Menopause

Newjack

Childbirth in the Age of Plastics

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