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The Why of the Buy

Consumer Behavior and Fashion Marketing - with STUDIO

by Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi, Lorynn Divita ...

Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. ... Read more

$109.39 USD

Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective.
... Read more
Marketing Fashion

A Cross-Cultural Perspective - with STUDIO

by Joseph H. Hancock, Penny Gill, Richard Petrizzi, Patricia Mink Rath ...

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Cross-Cultural Perspective, second edition, presents marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion ... Read more

$109.39 USD

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Cross-Cultural Perspective, second edition, presents marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion
... Read more

Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers

by Alexander Osterwalder, Yves Pigneur ...

Series Book 1 - The Strategyzer Series
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" ... Read more

$22.00 USD

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas"
... Read more
Second-Act Careers

50+ Ways to Profit from Your Passions During Semi-Retirement

by Nancy Collamer ...

A career guide that rethinks the golden years, this handbook offers 50+ income models for creating flexible, fulfilling, and profitable work during the encore stage of one’s career.RETHINK YOUR RETIREMENTFor many people, retirement is no longer a trifecta of golf, grandkids, and gardening—it’s an opportunity for new pursuits that involve both earning income and exploring personal passions. If you ... Read more

Was $8.99 USD Now $7.99 USD

A career guide that rethinks the golden years, this handbook offers 50+ income models for creating flexible, fulfilling, and profitable work during the encore stage of one’s career.RETHINK YOUR RETIREMENTFor many people, retirement is no longer a trifecta of golf, grandkids, and gardening—it’s an opportunity for new pursuits that involve both earning income and exploring personal passions. If you
... Read more
Leading Digital

Turning Technology into Business Transformation

by George Westerman, Didier Bonnet, Andrew McAfee ...

Become a Digital Master-No Matter What Business You’re InIf you think the phrase going digital” is only relevant for industries like tech, media, and entertainment-think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it-including your industry. The problem is that most accounts of digital in ... Read more

$23.09 USD or Free with Kobo Plus

Also available as: Audiobook

Become a Digital Master-No Matter What Business You’re InIf you think the phrase going digital” is only relevant for industries like tech, media, and entertainment-think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it-including your industry. The problem is that most accounts of digital in
... Read more

Also available as: Audiobook
The New Rules of Retail

Competing in the World's Toughest Marketplace

by Robin Lewis, Michael Dart ...

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. ... Read more

$12.99 USD

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it.
... Read more
The 2020 Workplace

How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today

by Karie Willyerd, Jeanne C. Meister ...

From well-respected human resources and corporate training experts Jeanne C. Meister and Karie Willyerd, a must-read guide to the innovative strategies that the best companies are using to create a workplace that the best talent chooses—both today and in 2020. In The 2020 Workplace, Meister and Willyerd offer a battle plan to start winning tomorrow’s employees today.This essential guide for ... Read more

$9.99 USD

Also available as: Audiobook

From well-respected human resources and corporate training experts Jeanne C. Meister and Karie Willyerd, a must-read guide to the innovative strategies that the best companies are using to create a workplace that the best talent chooses—both today and in 2020. In The 2020 Workplace, Meister and Willyerd offer a battle plan to start winning tomorrow’s employees today.This essential guide for
... Read more

Also available as: Audiobook
Principles of Marketing

by Gary Armstrong, Lloyd Harris, Hongwei He, Philip Kotler ...

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and ... Read more

$43.19 USD

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and
... Read more
Marketing Management, Global Edition

by Philip Kotler, Kevin Keller ...

For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory ... Read more

$51.89 USD

For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory
... Read more
Subscription Marketing

by Anne Janzer ...

The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?A successful subscription business is built on lasting relationships, not one-time sales.Stop chasing sales and start creating value.The third edition of this ground-breaking ... Read more

$9.99 USD or Free with Kobo Plus

The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?A successful subscription business is built on lasting relationships, not one-time sales.Stop chasing sales and start creating value.The third edition of this ground-breaking
... Read more
Woo, Wow, and Win

Service Design, Strategy, and the Art of Customer Delight

by Patricia O'Connell, Thomas A. Stewart ...

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea ... Read more

$10.99 USD

Also available as: Audiobook

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea
... Read more

Also available as: Audiobook
Remarkable Retail

How to Win and Keep Customers in the Age of Disruption

by Steve Dennis ...

Physical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future.Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between ... Read more

$8.69 USD or Free with Kobo Plus

Physical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future.Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between
... Read more

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The Why of the Buy

Marketing Fashion

People who read these also enjoyed

Business Model Generation

Second-Act Careers

Leading Digital

The New Rules of Retail

The 2020 Workplace

Principles of Marketing

Marketing Management, Global Edition

Subscription Marketing

Woo, Wow, and Win

Remarkable Retail

eReaders

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