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  • Attitudes And Persuasion

    Classic And Contemporary Approaches

    This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity. ... Read more

    $79.99 USD

  • Communication and Persuasion

    Central and Peripheral Routes to Attitude Change

    Series series Behavioral Science and Psychology (R0)
    It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub sequently become best friends, but neither of us suspected at the time that we would or could actively ... Read more

    $134.09 USD

  • Australia's Competitiveness

    From Lucky Country to Competitive Country

    In this in-depth overview of Australia's economy, Michael Enright and Richard Petty — leading scholars on international competition—look at the data behind the news reports to offer a complete view of Australia's stable and wealthy economy. The book compares Australia with other similarly sized OECD economies as well as other Asia-Pacific economies and looks at fifteen international sources of ... Read more

    $61.99 USD

  • The Boy Airman

    An Absolute Stranger to Fear

    by Richard Petty ...
    The life of many combatants in The Great War was often short and brutish. But there were choices for some. Taking to the air was an attractive alternative to the slime, stench and gore of the trenches. The prospect of flying in the Royal Navy, the Senior Service, Nelson's Navy, must have been irresistible to any adventurous teenager the best aeroplanes on the best ships with the best sailors that ... Read more

    $12.99 USD or Free with Kobo Plus

  • The Handbook of Personalized Persuasion

    Theory and Application

    Series series Routledge International Handbooks
    The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion.The book describes what features of people, messages, and contexts are most effective for personally tailored communication, and how this knowledge can be leveraged to improve the influence of messaging in any domain. It also ... Read more

    $72.99 USD

  • Cognitive Responses in Persuasion

    First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and persuasion. Social psychologists have invested almost exclusively in the strategies of theory-testing in the laboratory in contrast with qualitative or clinical observation, and the present book both exemplifies and reaps the products of this ... Read more

    $73.99 USD

  • Attitude Strength

    Antecedents and Consequences

    Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions ... Read more

    $165.00 USD

  • Attitudes

    Insights from the New Implicit Measures

    This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des ... Read more

    $77.99 USD

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  • Self-Regulated Learning and Academic Achievement

    Theoretical Perspectives

    This volume brings together internationally known researchers representing different theoretical perspectives on students' self-regulation of learning. Diverse theories on how students become self-regulated learners are compared in terms of their conceptual origins, scientific form, research productivity, and pedagogical effectiveness. This is the only comprehensive comparison of diverse classical ... Read more

    $72.99 USD

  • Advanced Social Psychology

    The State of the Science

    Social psychology is a flourishing discipline. It explores the most essential questions of the human psyche (e.g., Why do people help or harm others? How do influence professionals get us to do what they want, and how can we inoculate ourselves against their sometimes-insidious persuasion tactics? Why do social relationships exert such powerful effects on people's physical health?), and it does so ... Read more

    $88.19 USD

  • Applied Child Study

    A Developmental Approach

    Child study is a very complex field. Human beings, and children, specifically, are very complex beings. Consequently, simple answers and solutions to problems are very often just that: too simple. This text presents principles and methods for studying children in the varied contexts in which they live and function. These theories and methods can be used as a kind of "tool kit" for application in a ... Read more

    $62.99 USD

  • Handbook of Psychology, Personality and Social Psychology

    Series Book 5 - Handbook of Psychology
    Psychology is of interest to academics from many fields, as well as to the thousands of academic and clinical psychologists and general public who can't help but be interested in learning more about why humans think and behave as they do. This award-winning twelve-volume reference covers every aspect of the ever-fascinating discipline of psychology and represents the most current knowledge in the ... Read more

    $181.00 USD