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“rena shagan”

Showing 1 - 12 of 12 results for “rena shagan”
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  • Booking and Tour Management for the Performing Arts

    by Rena Shagan ...
    This third edition of Booking and Tour Management for the Performing Arts has been updated to include information about the revolutionary new ways that performers, managers, and presenters are using the Internet to transform the business of booking live performing events. Special chapters by outside experts provide in-depth information about what presenters need from artists, the technical aspects ... Read more

    $6.99 USD

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  • Event Planning

    by Laurence Carter ...
    Event Planning is an exciting option for individuals looking for a new and different career. There is an increasing demand for trained Event Managers, to work in a wide variety of organizations, and as freelance entrepreneurs. Their task is to take on the responsibility for planning and organizing events.Yes it is hard work, but it can also be quite enjoyable, especially when you see the results ... Read more

    $3.99 USD

  • The Artist's Guide

    How to Make a Living Doing What You Love

    by Jackie Battenfield ...
    A comprehensive guide for both emerging and mid-career artists to pursue a career in the visual arts.Providing real-life examples, illustrations, and step-by-step exercises, Battenfield offers readily applicable advice on all aspects of the job. Along with tips on planning and assessment, she presents strategies for self-management, including marketing, online promotion, building professional ... Read more

    $12.99 USD

  • The Complete Idiot's Guide to Meeting & Event Planning, 2E

    by Lynn Johnson Golabowski, Robin E. Craven ...
    You’re no idiot, of course. You know you can’t throw a corporate function together overnight—especially if you want to impress clients, shareholders, and upper management. Whether you’re prepared to tackle the task yourself or you’re considering hiring a professional, you want your event to be a stellar occasion to remember.The Complete Idiot’s Guide® to Meeting and Event Planning, Second Edition, ... Read more

    $9.99 USD

  • Event Planning 2Nd Edition

    by Laurence Carter ...
    Event Planning is an exciting option for individuals who desire to work as event managers. Individuals can work as an organisations primary event planner or they can freelance as an event planning entrepreneur. Their primary responsibility in either case would be to successfully plan and organise events. Event planning can involve time consuming, detailed work that will require dedication on the ... Read more

    $4.99 USD

  • Magnificent events. Technology and practice of event management

    by Alex Shumovich ...
    Any B2B marketing specialist will confirm that events are one of the top three marketing instruments. The same is true for the services market. And experiential marketing specialists from B2C market, who mostly work with mass consumer, cannot do their job well without events.Companies communicate with a market by different voices like advertisement, PR, BTL. But the last years the voice of events ... Read more

    $1.99 USD or Free with Kobo Plus

  • Selling Contemporary Art

    How to Navigate the Evolving Market

    by Edward Winkleman ...
    A sophisticated examination of today’s contemporary art market from an art dealer’s point of view, this new book focuses on recent changes in the quickly evolving market. With an emphasis on how the market responded to the global recession that began in 2008, gallery owner Edward Winkleman moves from an examination of the factors beyond the individual dealer’s command to those that the dealer can ... Read more

    $14.99 USD

  • Branding a Store

    How To Build Successful Retail Brands In A Changing Marketplace

    by Ko Floor ...
    Shopping is our culture’s single most important leisure activity. Everyone does it, everywhere and almost every day. For shopkeepers, their retail market is will be seeing drastic change. Those wishing to stay ahead of ruthless competition will be forced to create a strong brand name and individual identity for their businesses. Branding a Store shows how to make your shop a winner. Retail ... Read more

    $28.49 USD

  • Beating Low Cost Competition

    How Premium Brands can respond to Cut-Price Rivals

    by Adrian Ryans ...
    Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating ... Read more

    $33.00 USD

  • The Executive's Guide to Corporate Events and Business Entertaining

    How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth

    by Judy Allen ...
    An industry expert shows readers how to get the best return on investment from corporate eventsCorporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They ... Read more

    $30.00 USD

  • Reinventing Live

    The Always-On Future of Events

    by Denzil Rankine, Marco Giberti ...
    Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming catalysts for building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core.The authors ... Read more

    $16.69 USD

  • How to Survive and Prosper as an Artist

    Selling Yourself without Selling Your Soul (Seventh Edition)

    by Carol Michels ...
    “Michels explodes the romantic notion of the starving artist.” —The New York Times“Michels is a tough but compassionate advocate, savvy in the ways of the world and the demands on artists in this materialistic society.” —The Miami HeraldWritten for fine artists ready to launch their careers as well as experienced artists who wish to relaunch their careers, How to Survive and Prosper as an Artist, ... Read more

    $18.99 USD