Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


“reena malik”

Showing 1 - 12 of 12 results for “reena malik”
Skip side bar filters

  • Blockchain Success Stories

    Real-World Case Studies in Digital Finance

    Edited by Jyoti Verma, Reena Malik, Sarvjeet Kaur Chatrath, Gagandeep ...
    Bridge the gap between academic theory and industrial reality with this case-driven guide, featuring real-world applications to help master the future of finance and insurance.Blockchain technology has rapidly evolved from a theoretical innovation underpinning cryptocurrencies to a foundational tool reshaping financial systems, governance models, and digital infrastructure. Its core attributes, ... Read more

    $164.00 USD

  • Impact of Sensory Marketing on Buying Behavior

    Edited by Reena Malik, Shivani Malhan, Manpreet Arora ...
    In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses—sight, sound, smell, taste, and touch—brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is ... Read more

    $310.49 USD

  • Augmenting Customer Retention Through Big Data Analytics

    Edited by Reena Malik, Ambuj Sharma, Prashant Chaudhary ...
    Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book discusses a wide range of topics related to big data customer analytics ... Read more

    $200.99 USD

  • Neurosensory and Neuromarketing Impacts on Consumer Behavior

    Edited by Reena Malik, Shivani Malhan, Manpreet Arora ...
    The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to ... Read more

    $404.99 USD

  • Sensible Selling Through Sensory Neuromarketing

    Edited by Reena Malik, Shivani Malhan, Manpreet Arora ...
    In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced ... Read more

    $328.49 USD

  • Adoption of NFTs and Cryptocurrency in Marketing

    Edited by Reena Malik, Jyoti Verma, Prashant Chaudhary, Ambuj Sharma ...
    In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, ... Read more

    $260.99 USD

  • Transforming Education with Virtual Reality

    Edited by Reena Malik, Ambuj Sharma, Prashant Chaudhary ...
    TRANSFORMING EDUCATION WITH VIRTUAL REALITYThe book provides an in-depth and comprehensive knowledge reviewof the use of virtual reality in the education industry and businesses.Virtual reality (VR) technology has thoroughly transformed education by providing engaging and immersive ways for students to experience their education and by offering visual learning, creative development, etc., to ... Read more

    $189.00 USD

People who read these also enjoyed

  • Unlearning at Work

    Insights for Organizations

    by Makoto Matsuo ...
    Series series Business and Management (R0)
    This book is to provide insights into the process of individual unlearning, which is little known in previous studies. This is the first book that described how employees should unlearn, i.e., abandon obsolete and outdated beliefs or routines to acquire new ones, at workplace. Updating old knowledge and skills to new one is crucial not only for organizations but also for individuals to survive in ... Read more

    $58.49 USD

  • Management Techniques for Employee Engagement in Contemporary Organizations

    Edited by Naman Sharma, Narendra Chaudhary, Vinod Kumar Singh ...
    This reference book is an IGI Global Core Reference for 2019 as it provides innovative research on employee engagement. With the recent trend of businesses seeking solutions to increase employee engagement and retention, this publication provides the latest trending research on improving businesses’ workflow and efficiency. Management Techniques for Employee Engagement in Contemporary ... Read more

    $193.49 USD

  • Behind the Scenes of Health Care

    Motivation and Commitment of Health Care Employees

    by Dr. Hesston L. Johnson ...
    Behind the Scenes of Health Care presents an extensive review of motivation and commitment among health care workers in support and bedside care roles.The publication includes two research studies: (1) motivation and commitment of support services employees in a health care environment and (2) the correlation between patient experience feedback and nursing motivation and engagement. Additionally, ... Read more

    $12.99 USD

  • Harnessing Happiness and Wisdom for Organizational Well-Being

    Edited by Minh Tung Tran ...
    Harnessing happiness and wisdom for organizational well-being is critical for leaders aiming to cultivate a positive and productive work environment. As organizations begin to recognize the impact of employee satisfaction, emotional intelligence, and decision-making on overall performance, integrating happiness and wisdom into the workplace culture is essential for long-term success. By promoting ... Read more

    $278.99 USD

  • Neuroleadership Development and Effective Communication in Modern Business

    Edited by Jyoti Kukreja, Shefali Saluja, Sandhir Sharma ...
    In today's rapidly evolving business landscape, leaders face unprecedented challenges in navigating complex organizational dynamics, fostering innovation, and driving sustainable growth. Traditional leadership approaches often must address these multifaceted issues, leading to stagnation and missed corporate opportunities. The emerging field of Neuroleadership offers a transformative solution by ... Read more

    $332.99 USD