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  • How to be an advertising genius. The big book of advertising clichés

    by Ravi Prasad ...
    Firstly, you can think of this book as the advertising equivalent of a 'bird watching' guide and check off the ones you recognise. Play it like a game one night when you're watching TV for endless hours of fun with the whole family.If you're a client, you can use it to measure your agencies work and diligence.If you're in advertising, and recognise your fingerprints on any of these, you can feel ... Read more

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  • The Book About You

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    This book is about you and you alone.It's especially about you if you are an entrepreneur, advertising, marketing or communications professional.It's about strategy and ideas.It's about having good ideas and, maybe even more importantly, it's about identifying good ideas.Because there is no strategy without a good idea.It's about a useful talent that you have. A valuable talent. And one that you ... Read more

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  • The Statistics and Calculus with Python Workshop

    A comprehensive introduction to mathematics in Python for artificial intelligence applications

    With examples and activities that help you achieve real results, applying calculus and statistical methods relevant to advanced data science has never been so easyKey FeaturesDiscover how most programmers use the main Python libraries when performing statistics with PythonUse descriptive statistics and visualizations to answer business and scientific questionsSolve complicated calculus problems, ... Read more

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  • The Data Analysis Workshop

    Solve business problems with state-of-the-art data analysis models, developing expert data analysis skills along the way

    Learn how to analyze data using Python models with the help of real-world use cases and guidance from industry expertsKey FeaturesGet to grips with data analysis by studying use cases from different fieldsDevelop your critical thinking skills by following tried-and-true data analysisLearn how to use conclusions from data analyses to make better business decisionsBook DescriptionBusinesses today ... Read more

    $26.99 USD or Free with Kobo Plus

  • Design for Tomorrow—Volume 3

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    Series series Springer Nature Proceedings excluding Computer Science
    This book showcases cutting-edge research papers from the 8th International Conference on Research into Design (ICoRD 2021) written by eminent researchers from across the world on design processes, technologies, methods and tools, and their impact on innovation, for supporting design for a connected world. The theme of ICoRD‘21 has been “Design for Tomorrow”. The world as we know it in our times ... Read more

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  • Design for Tomorrow—Volume 1

    Proceedings of ICoRD 2021

    Series series Springer Nature Proceedings excluding Computer Science
    This book showcases cutting-edge research papers from the 8th International Conference on Research into Design (ICoRD 2021) written by eminent researchers from across the world on design processes, technologies, methods and tools, and their impact on innovation, for supporting design for a connected world. The theme of ICoRD‘21 has been “Design for Tomorrow”. The world as we know it in our times ... Read more

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  • Design for Tomorrow—Volume 2

    Proceedings of ICoRD 2021

    Series series Springer Nature Proceedings excluding Computer Science
    This book showcases cutting-edge research papers from the 8th International Conference on Research into Design (ICoRD 2021) written by eminent researchers from across the world on design processes, technologies, methods and tools, and their impact on innovation, for supporting design for a connected world. The theme of ICoRD‘21 has been “Design for Tomorrow”. The world as we know it in our times ... Read more

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  • Trace Elements in the Environment

    Biogeochemistry, Biotechnology, and Bioremediation

    New analytical techniques have enhanced current understanding of the behavior of trace and ultratrace elements in the biogeochemical cycling, chemical speciation, bioavailability, bioaccumulation, and as applied to the phytoremediation of contaminated soils. Addressing worldwide regulatory, scientific, and environmental issues, Trace Elements in th ... Read more

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  • Innovations in Learning and Technology for the Workplace and Higher Education

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    This book covers the topics such as online learning methodologies, case studies, new technologies in learning (such as virtual reality, augmented reality, holograms, and artificial intelligence), adaptive learning, and project-based learning. New technologies provide us with new opportunities to create new learning experiences, leveraging research from a variety of disciplines along with ... Read more

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  • Python: End-to-end Data Analysis

    Leverage the power of Python to clean, scrape, analyze, and visualize your dataAbout This BookClean, format, and explore your data using the popular Python libraries and get valuable insights from itAnalyze big data sets; create attractive visualizations; manipulate and process various data types using NumPy, SciPy, and matplotlib; and morePacked with easy-to-follow examples to develop advanced ... Read more

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  • Information and Communication Technologies in Tourism 2021

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