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Top Series in United States

Showing 1 - 12 of 12 results for “ralph berndt”
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  • International Marketing Management

    by Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander ...
    Series series Business and Management (R0)
    For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. ... Read more

    $107.99 USD

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  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    by Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Read more

    $280.99 USD

  • MBA

    Theory and Application of Business and Management Principles

    Edited by Carolina Machado, J. Paulo Davim ...
    Series series Engineering (R0)
    This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area. ... Read more

    $143.99 USD

  • Culture in International Construction

    by Wilco Tijhuis, Richard Fellows ...
    Series series CIB
    Despite the wide range of technologies involved, the construction industry still relies heavily on one old-fashioned component: the human. The clients, managers, designers, investors, and a whole host of other stakeholders are all involved in a crucial series of relationships that are just as important to project success as technical know-how. As construction projects become increasingly ... Read more

    $57.99 USD

  • Marketing Management and Communications in the Public Sector

    by Martial Pasquier, Jean-Patrick Villeneuve ...
    Series series Routledge Masters in Public Management
    This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the ... Read more

    Free

  • Enterprise Risk Management

    Modern Approaches to Balancing Risk and Reward

    by Stefan Hunziker ...
    Series series Business and Economics (German Language)
    This textbook demonstrates how Enterprise Risk Management creates value in strategic- and decision-making-processes. The author introduces modern approaches to balancing risk and reward based on many examples of medium-sized and large companies from different industries. Since traditional risk management in practice is often an independent stand-alone process with no impact on decision-making ... Read more

    $58.99 USD

  • The Game of Budget Control

    Edited by G. H. Hofstede ...
    Tavistock Press was established as a co-operative venture between the Tavistock Institute and Routledge & Kegan Paul (RKP) in the 1950s to produce a series of major contributions across the social sciences.This volume is part of a 2001 reissue of a selection of those important works which have since gone out of print, or are difficult to locate. Published by Routledge, 112 volumes in total are ... Read more

    $63.99 USD

  • Higher Education Landscape 2030

    A Trend Analysis Based on the AHEAD International Horizon Scanning

    by Dominic Orr, Maren Luebcke, J. Philipp Schmidt, Markus Ebner, Klaus Wannemacher, Martin Ebner, Dieter Dohmen ...
    Series series Education (R0)
    This open access Springer Brief provides a systematic analysis of current trends and requirements in the areas of knowledge and competence in the context of the project “(A) Higher Education Digital (AHEAD)—International Horizon Scanning / Trend Analysis on Digital Higher Education.” It examines the latest developments in learning theory, didactics, and digital-education technology in connection ... Read more

    Free

  • A Career in Statistics

    Beyond the Numbers

    by Gerald J. Hahn, Necip Doganaksoy ...
    A valuable guide to a successful career as a statisticianA Career in Statistics: Beyond the Numbers prepares readers for careers in statistics by emphasizing essential concepts and practices beyond the technical tools provided in standard courses and texts. This insider's guide from internationally recognized applied statisticians helps readers decide whether a career in statistics is right for ... Read more

    $70.00 USD

  • Contemporary Corporate Strategy

    Global Perspectives

    Edited by John Saee ...
    Series series Routledge Studies in International Business and the World Economy
    With the onset of the third millennium, increasing numbers of corporations around the world have been undergoing cultural and mindset shift paradigms whilst developing corporate strategies that are increasingly attuned to the highly competitive and dynamic business realities arising from globalising national economies around the world. This research book represents an eclectic collection of latest ... Read more

    $65.99 USD

  • Retail and Marketing Channels (RLE Retailing and Distribution)

    Edited by Luca Pellegrini, Srinivas Reddy ...
    Series series Routledge Library Editions: Retailing and Distribution
    Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods ... Read more

    $65.99 USD

  • Scenario Thinking

    Preparing Your Organization for the Future in an Unpredictable World

    by George Wright, George Cairns ...
    Series series Business and Management (R0)
    Develops scenario planning methods in ways that link scenario analysis to improved decision making, engage time-poor senior decision makers, attenuate decision makers’ tendency to deflect responsibility for bleak, negative scenario outcomes, and enhance causal analysis within scenario-storyline development.What if? Two of the most powerful – and frightening – words in business. Almost as bad as “I ... Read more

    $53.99 USD