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Humanizing Digital Experience

Converging Cognitive Ergonomics and Technology in Modern Marketing

by Rajagopal ...

Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human–computer interaction, interpersonal experience, cognitive ... Read more

$12.99 USD

Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human–computer interaction, interpersonal experience, cognitive
... Read more
Virtual Engagement

Managing Seamless Marketing with Technology

by Rajagopal ...

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.Case studies are discussed in each chapter to support the discussions on various aspects of virtual ... Read more

$12.99 USD

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.Case studies are discussed in each chapter to support the discussions on various aspects of virtual
... Read more
Contemporary Marketing Strategy

Analyzing Consumer Behavior to Drive Managerial Decision Making

by Rajagopal ...

Series series Business and Management (R0)
This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the ... Read more

$152.09 USD

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the
... Read more
Artificial Intelligence and Entrepreneurship

Enhancing Competitiveness and Innovation in Emerging Markets

by Rajagopal, Ananya Rajagopal ...

Series series Business and Management (R0)
This book focuses on divergent discussions on entrepreneurial challenges in context to the adaptation to artificial intelligence (AI), machine learning (ML), and robotics to enhance entrepreneurial practices and scope of decision-making. Discussions in this book analyze the chronological growth in technology and the nexus between AI and entrepreneurship to harness the power of technology. This ... Read more

$152.09 USD

This book focuses on divergent discussions on entrepreneurial challenges in context to the adaptation to artificial intelligence (AI), machine learning (ML), and robotics to enhance entrepreneurial practices and scope of decision-making. Discussions in this book analyze the chronological growth in technology and the nexus between AI and entrepreneurship to harness the power of technology. This
... Read more
Sustainable Value Creation in the Fine and Speciality Chemicals Industry

by R. Rajagopal ...

The global fine and speciality chemicals industry is a vital segment within the chemical value chain,catering to a multitude of societal and industrial needs. Regulatory, sustainability and consumer forces have been constantly shaping the business fundamentals of this industry. Developing value creation strategies, which embed economic, environmental and social sustainability components, will need ... Read more

$113.00 USD

The global fine and speciality chemicals industry is a vital segment within the chemical value chain,catering to a multitude of societal and industrial needs. Regulatory, sustainability and consumer forces have been constantly shaping the business fundamentals of this industry. Developing value creation strategies, which embed economic, environmental and social sustainability components, will need
... Read more
Managing Social Media and Consumerism

The Grapevine Effect in Competitive Markets

by . Rajagopal ...

Series series Business and Management (R0)
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. ... Read more

$89.09 USD

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
... Read more
Lives in the Shadow with J. Krishnamurti

by Radha Rajagopal Sloss ...

For nearly half a century the charismatic, strikingly handsome spiritual teacher J. Krishnamurti gathered an enormous following throughout Europe, India, Australia and North America. From the age of eighteen he was the forerunner of the type of iconoclasm that would bring immediate fame to cult figures in the late twentieth century. Yet recent biographies have left large areas of his life in ... Read more

$8.69 USD

For nearly half a century the charismatic, strikingly handsome spiritual teacher J. Krishnamurti gathered an enormous following throughout Europe, India, Australia and North America. From the age of eighteen he was the forerunner of the type of iconoclasm that would bring immediate fame to cult figures in the late twentieth century. Yet recent biographies have left large areas of his life in
... Read more
Decisions in International Trade and Logistics

Corporate Diplomacy, Strategies, and Operations

by Rajagopal, Vladimir Zlatev ...

Series series Business and Management (R0)
This book is a comprehensive exploration of decision-making in the realm of international trade and logistics operations. It covers complex elements of market management analyzing economic, management, and behavioral theories and applications like macro and micro-economic theories, international financial strategies, PESTEL (political, economic, social, technological, environmental, and legal) ... Read more

$161.09 USD

This book is a comprehensive exploration of decision-making in the realm of international trade and logistics operations. It covers complex elements of market management analyzing economic, management, and behavioral theories and applications like macro and micro-economic theories, international financial strategies, PESTEL (political, economic, social, technological, environmental, and legal)
... Read more
Architecting Enterprise

Managing Innovation, Technology, and Global Competitiveness

by . Rajagopal ...

Series series Business and Management (R0)
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business. ... Read more

$49.49 USD

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
... Read more
Proximity Marketing

Converging Community, Consciousness, and Consumption

by Rajagopal ...

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co ... Read more

$12.99 USD

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co
... Read more
The Butterfly Effect in Competitive Markets

Driving Small Changes for Large Differences

by . Rajagopal ...

Series series Business and Management (R0)
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions. ... Read more

$89.09 USD

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
... Read more
Agile Marketing Strategies

New Approaches to Engaging Consumer Behavior

by Rajagopal ...

Series series Business and Management (R0)
This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding ... Read more

$134.09 USD

This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding
... Read more

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Humanizing Digital Experience

Virtual Engagement

Contemporary Marketing Strategy

Artificial Intelligence and Entrepreneurship

Sustainable Value Creation in the Fine and Speciality Chemicals Industry

Managing Social Media and Consumerism

Lives in the Shadow with J. Krishnamurti

Decisions in International Trade and Logistics

Architecting Enterprise

Proximity Marketing

The Butterfly Effect in Competitive Markets

Agile Marketing Strategies

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Available:

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Top Series in United States

Business and Management (R0)

Get Through

Artificial Intelligence (R0)

Computational Intelligence Techniques

Business and Management (R0)

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Business and Management (R0)

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