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“prof dr thomas bieger”

Showing 1 - 12 of 12 results for “prof dr thomas bieger”
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  • Marketing Concept - The St. Gallen Management Approach

    by Prof. Dr. Thomas Bieger ...
    This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, ... Read more

    $33.57 USD

  • An Introduction to Management Studies

    Based on the St. Gallen Management Model

    by Simon Kuster, Prof. Dr. Thomas Bieger, Dr. Samuel Heer, Prof. Dr. Harald Tuckermann ...
    Following the tradition of the St. Gallen management models, this textbook explores management as a function and as an activity. It covers the key concepts of management, decision theory, strategy, leadership, organization and governance. It focuses on the central fields of tension in management and includes various illustrative models. ... Read more

    $33.48 USD

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  • Post-Merger Management

    Value Creation in M&A Integration Projects

    by Kirsten Meynerts-Stiller, Christoph Rohloff ...
    Companies acquire and merge to generate accelerated value growth. But merger integrations pose an enormous challenge to organisations: they are fraught with over-inflated expectations of making rapid synergy gains, laden with pitfalls inherent to complex organisational change, charged with emotion and are often influenced by socio-psychological dynamics. This complicated situation poses risks, and ... Read more

    $58.29 USD

  • Managing in a VUCA World

    Edited by Oliver Mack, Anshuman Khare, Thomas Burgartz, Andreas Krämer ...
    Series series Business and Management (R0)
    This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an introduction to VUCA and ... Read more

    $170.09 USD

  • HR Management & Leadership

    MBA Essentials

    by Harald Meier ...
    Series Book 2 - MBA Essentials
    Every organisation, whether for profit or as non-profit, needs motivated employees. HR Management is often not seen as a core function and most managers do not receive a systematic and sustainable leadership training either. In this book, the essential basics of modern HR Management and Leadership are presented systematically and always with practical examples. The focus is on the scope of action ... Read more

    $17.99 USD or Free with Kobo Plus

  • Change Management

    Fundamentals and Success Factors

    by Thomas Lauer ...
    Series series Business and Management (R0)
    This book provides a compact overview of the topic of change management. It contains a comprehensible introduction to the basics and techniques of organizational change and provides practical information on the most important success factors. The reading is suitable for practitioners as well as for courses at colleges and universities. Topics such as stakeholder analysis, the use of the Social ... Read more

    $49.49 USD

  • Mergers and Acquisitions

    Integration and Transformation Management as the Gateway to Success

    by Stephan Bergamin, Markus Braun ...
    Series series Business and Management (R0)
    This book brings home the message that meticulous integration management is the key to success in M&A transactions. Half of all M&A transactions are unsuccessful because many companies embarking on a merger neglect this key success factor. Based on 30 years of experience of corporate mergers and acquisitions as well as the subsequent implementation of growth strategies, the authors have developed ... Read more

    $49.49 USD

  • Three Pillars of Organization and Leadership in Disruptive Times

    Navigating Your Company Successfully Through the 21st Century Business World

    Edited by Peter Wollmann, Frank Kühn, Michael Kempf ...
    Series series Business and Management (R0)
    This book, written by an interdisciplinary team of authors, explores the transformation of organizations in today’s volatile, uncertain, and ambiguous (VUCA) world. It demonstrates the need to manage organizations in a dynamic way, and to revisit and in some cases reinvent working and leadership styles that seemed appropriate during past decades and centuries. In turn, the book puts forward a ... Read more

    $49.49 USD

  • Sales Leadership

    Building, Developing and Managing a Professional Sales Organisation

    by Andreas Buhr ...
    Series Book - - EDITION SALES LEADERS INTERNATIONAL
    With "Sales Leadership", entrepreneur and best-selling author Andreas Buhr delivers a reference work that is comprehensive and at the same time focussed on the essential elements involved in professionally setting up and successfully leading sales organisations. Based on a careful market analysis, he offers a knowledgeable and practical approach to setting up and developing your sales operation, ... Read more

    $24.99 USD

  • Communication and Leadership in the 21st Century

    The Difficult Path from Classical Public Relations to Genuine Modern Communication Management

    Edited by Holger Sievert, Daniela Bell ...
    For some people, Public Relations used to be "that former journalist type who deals with the media." However, the public perception of the profession has changed quite substantially. Communication has become a genuine modern management function. The integration of successful public relations is a crucial contribution to raising the level of professionalism in an organization. "Communication and ... Read more

    $7.99 USD or Free with Kobo Plus

  • Value-Oriented Leadership in Theory and Practice

    Concepts - Study Results - Practical Insights

    Edited by Jessica Lange ...
    Series series Social Sciences (R0)
    This book provides a holistic view of the topic of values-based leadership by bridging the important gap between understanding theory and applying it in practice. Based on theoretically sound contributions from experts, a systematic understanding is developed: What are values in general and what do they mean in a business context? What does value orientation mean? How does it work in the different ... Read more

    $58.49 USD

  • Digitalisation in Mobility Service Industry

    A Survey-based Expert Analysis

    by Patrick Siegfried ...
    Series series Business and Management (R0)
    This book focuses on the implications of digitalisation in the mobility service industry. Based on an analysis of more than 450 survey responses, it explores and assesses mobility in the age of digitalisation. The content covers both changes in the relationship between the company and its customers and a potential paradigm shift among leading companies. The findings suggest that a shift from ... Read more

    $49.49 USD