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Unboxing Bengaluru

The City of New Beginnings

by Malini Goyal, Prashanth Prakash ...

India’s tech/startup industry today is estimated to be worth over $0.5 trillion, employing over 5 million people. And the stage for this incredible ‘tech-tonic’ rise and transformation of the country into the world’s software powerhouse, is Bengaluru. Being the backdrop to this dramatic transition, Bengaluru has changed irrevocably. The city has been through many avatars—pensioner’s paradise, PSU ... Read more

$5.29 USD

India’s tech/startup industry today is estimated to be worth over $0.5 trillion, employing over 5 million people. And the stage for this incredible ‘tech-tonic’ rise and transformation of the country into the world’s software powerhouse, is Bengaluru. Being the backdrop to this dramatic transition, Bengaluru has changed irrevocably. The city has been through many avatars—pensioner’s paradise, PSU
... Read more

Reimagining India

Unlocking the Potential of Asia's Next Superpower

Edited by McKinsey & Company, Inc. ...

Reimagining India brings together leading thinkers from around the world to explore the challenges and opportunities faced by one of the most important and least understood nations on earth. India’s abundance of life—vibrant, chaotic, and tumultuous—has long been its foremost asset. The nation’s rising economy and burgeoning middle class have earned India a place alongside China as one of the ... Read more

$14.99 USD

Reimagining India brings together leading thinkers from around the world to explore the challenges and opportunities faced by one of the most important and least understood nations on earth. India’s abundance of life—vibrant, chaotic, and tumultuous—has long been its foremost asset. The nation’s rising economy and burgeoning middle class have earned India a place alongside China as one of the
... Read more
Marketing Chronicles

A Compendium of Global and Local Marketing Insights From the Pre-Smartphone and Post-Smartphone Eras

by Nimish V. Dwivedi ...

“A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.”Bharat Puri, Managing Director, Pidilite Industries. “Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has ... Read more

$2.99 USD

“A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.”Bharat Puri, Managing Director, Pidilite Industries. “Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has
... Read more
The Unique Indian Market

Doing Business in India

by Prateek Jain ...

India and its market are highly complex and even the native people face challenges in understanding it; leave aside the foreigners. India is a highly heterogeneous country with marked differences in everything, including business. It is quite usual for people to get perplexed and puzzled by the diversity of India and the variations existing in its market.A proper understanding of the history, ... Read more

$9.99 USD

India and its market are highly complex and even the native people face challenges in understanding it; leave aside the foreigners. India is a highly heterogeneous country with marked differences in everything, including business. It is quite usual for people to get perplexed and puzzled by the diversity of India and the variations existing in its market.A proper understanding of the history,
... Read more
The Ultimate Guide to 21st Century Careers

by Richa Dwivedi ...

Looking for the career of your choice and don’t want to take the beaten path? Then pick up this book and get ready for your dream career!The Ultimate Guide to 21st Century Careers is designed to provide you with all the information you need about new careers in a range of fields. Specially designed for the modern Indian student, it is the first book in years to give detailed overviews of job ... Read more

$3.99 USD

Looking for the career of your choice and don’t want to take the beaten path? Then pick up this book and get ready for your dream career!The Ultimate Guide to 21st Century Careers is designed to provide you with all the information you need about new careers in a range of fields. Specially designed for the modern Indian student, it is the first book in years to give detailed overviews of job
... Read more
Consumer India

Inside the Indian Mind and Wallet

by Dheeraj Sinha ...

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.Adam MorganFoundereatbigfishAmong the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with ... Read more

$22.00 USD

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.Adam MorganFoundereatbigfishAmong the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with
... Read more
Doing Business in 21st-Century India

How to Profit Today in Tomorrow's Most Exciting Market

by Gunjan Bagla ...

Concise, accessible, and indispensible, Doing Business in 21st-Century India is the perfect primer for anyone who's long on enterprise, short on time, and eager to profit from this fascinating new market.By now, you probably know that India has the second-fastest growing economy in the world. That the spending power of its middle class is rapidly increasing and its population is eager to acquire ... Read more

$9.99 USD

Concise, accessible, and indispensible, Doing Business in 21st-Century India is the perfect primer for anyone who's long on enterprise, short on time, and eager to profit from this fascinating new market.By now, you probably know that India has the second-fastest growing economy in the world. That the spending power of its middle class is rapidly increasing and its population is eager to acquire
... Read more
Winning Middle India

The Story of India's New-Age Entrepreneurs

by T.N. Hari, Bala Srinivasa ...

Is there a fundamental new catalyst that can significantly enhance access, affordability and quality of products and services to hundreds of millions of Indians? This catalyst is in the form of a new generation of start-up founders who are leveraging technology platforms, smartphone access, and rapid digitization of the Indian consumer. These young founders don't carry the baggage of the past and ... Read more

$3.35 USD

Is there a fundamental new catalyst that can significantly enhance access, affordability and quality of products and services to hundreds of millions of Indians? This catalyst is in the form of a new generation of start-up founders who are leveraging technology platforms, smartphone access, and rapid digitization of the Indian consumer. These young founders don't carry the baggage of the past and
... Read more
India's Store Wars

Retail Revolution and the Battle for the Next 500 Million Shoppers

by Geoff Hiscock ...

As India's middle class grows and disposable incomes rise, "modern" retail is becoming the next hot sector of the Indian economy. Hundreds of millions of new consumers will join this retail revolution, venturing into supermarkets, department stores and air-conditioned shopping malls for the first time. But instead of just window shopping, many of them will be serious buyers with money to spend. To ... Read more

$19.99 USD

As India's middle class grows and disposable incomes rise, "modern" retail is becoming the next hot sector of the Indian economy. Hundreds of millions of new consumers will join this retail revolution, venturing into supermarkets, department stores and air-conditioned shopping malls for the first time. But instead of just window shopping, many of them will be serious buyers with money to spend. To
... Read more
Rebuild

How Brands in India Overcame Crisis and Emerged Stronger, Better, Wiser

by Ramya Ramamurthy ...

What happens when prominent brands:Send faulty products into the market?Defy governmental regulations?Back the wrong marketing message?Have management spats in public?Or simply fail to anticipate a major trend?Over the years, prominent brands in India across product categories, both home-grown and multinational, have tackled crises – some unexpected and some self-inflicted, but each a defining ... Read more

$4.99 USD

What happens when prominent brands:Send faulty products into the market?Defy governmental regulations?Back the wrong marketing message?Have management spats in public?Or simply fail to anticipate a major trend?Over the years, prominent brands in India across product categories, both home-grown and multinational, have tackled crises – some unexpected and some self-inflicted, but each a defining
... Read more
Japan Made Easy

by Sandeep Goyal ...

101 essays that cover everything from sushi to sake, sama to sumoFor the average Indian, Japan is the land of the bullet train, zippy cars, and geisha girls, as also hard to understand. However, what appears to be opaque and insular to the world outside turns out to be a society that is friendly, intimate, and closely knit together when you get to know it better. In Japan Made Easy, Sandeep Goyal, ... Read more

$14.99 USD

101 essays that cover everything from sushi to sake, sama to sumoFor the average Indian, Japan is the land of the bullet train, zippy cars, and geisha girls, as also hard to understand. However, what appears to be opaque and insular to the world outside turns out to be a society that is friendly, intimate, and closely knit together when you get to know it better. In Japan Made Easy, Sandeep Goyal,
... Read more
The Day the Chariot Moved

How India Grows at the Grassroots | Stories of Governance, Public Policy, Skill Development & Social Impact

by SUBROTO BAGCHI ...

Subroto Bagchi uses his crossover experience from being an acknowledged leader of the Indian information technology (IT) industry to working full-time with the Government of Odisha in the rank of a cabinet minister, on a mission mode, to set up one of the stellar success stories of skill development in India. A bestselling author of several books, Bagchi uses his keen observation and experience to ... Read more

$5.29 USD

Subroto Bagchi uses his crossover experience from being an acknowledged leader of the Indian information technology (IT) industry to working full-time with the Government of Odisha in the rank of a cabinet minister, on a mission mode, to set up one of the stellar success stories of skill development in India. A bestselling author of several books, Bagchi uses his keen observation and experience to
... Read more

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“prashanth prakash”

Unboxing Bengaluru

People who read this also enjoyed

Reimagining India

Marketing Chronicles

The Unique Indian Market

The Ultimate Guide to 21st Century Careers

Consumer India

Doing Business in 21st-Century India

Winning Middle India

India's Store Wars

Rebuild

Japan Made Easy

The Day the Chariot Moved

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