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Showing 1 - 12 of 12 results for “pi chi chen”
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  • US Firms’ Business Competence in the Taiwanese IT Industry

    by Pi-Chi Chen, Young-Chan Kim ...
    Series series Business and Management (R0)
    This book offers an in-depth analysis of the roles and strategies of subsidiaries of American multinational companies (MNCs) in Taiwan’s IT industry. Based on semi-structured interviews with 16 managing directors of the different foreign-owned subsidiaries and 100 functional unit managers, the authors investigate (1) the roles of functional units in evaluating strategy formulation and change in ... Read more

    $89.09 USD

  • The Digitization of Business in China

    Exploring the Transformation from Manufacturing to a Digital Service Hub

    Edited by Young-Chan Kim, Pi-Chi Chen ...
    Series series Business and Management (R0)
    One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors ... Read more

    $80.09 USD

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  • Unconscious Marketing

    25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing)

    by Sam Page ...
    How Do People Really Make Decisions?We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. Sometimes these shortcuts are based on prior information, and sometimes they’re based on faulty assumptions we ... Read more

    $7.99 USD

  • Business-to-Business Marketing

    A step-by-step guide

    by Mark Eardley ...
    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Read more

    $9.09 USD

  • You Are What You Choose

    The Habits of Mind That Really Determine How We Make Decisions

    by Scott de Marchi, James T. Hamilton ...
    The hidden patterns behind the way we make decisionsSeveral recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a ... Read more

    $4.99 USD

  • Ten Things You Should Know About ... Video Game Developers

    by Anne-Christine Gasc ...
    What would you do if you knew what made your co-workers behave the way they do? What if you could understand the reasons and predict the outcome? What if you could tailor your own working practices to make the most of others? What if you could become the person who can make people do things others can't?The stories we live over the course of our careers shape the way we see each other and affect ... Read more

    Free

  • Predictive Analytics, Data Mining and Big Data

    Myths, Misconceptions and Methods

    by S. Finlay ...
    Series series Business and Management (R0)
    This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. ... Read more

    $53.99 USD

  • Mastering Next Generation IT

    Executive Guide to Enterprise Technology Transformation & the Business of Cloud Services

    by Denis Kudriashov, Kim Montes ...
    A groundbreaking analysis of virtual computing technology and its effect on business processes, this book Mastering Next Generation IT is now the go-to reference for business owners and managers to expand their understanding and use of cloud computing. By offering readers a groundbreaking analysis of virtual computing technology and its effect on business processes, Denis Kudriashov and Kim Montes ... Read more

    $9.99 USD or Free with Kobo Plus

  • The ROI of Pricing

    Measuring the Impact and Making the Business Case

    Edited by Stephan Liozu, Andreas Hinterhuber ...
    As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI ... Read more

    $68.99 USD

  • The Business of Gamification

    A Critical Analysis

    Edited by Mikolaj Dymek, Peter Zackariasson ...
    Series series Routledge Advances in Management and Business Studies
    At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations themselves. As the number of individuals playing video games grows, there seem to be an acceptance of ... Read more

    $65.99 USD

  • Global Talent Management

    Challenges, Strategies, and Opportunities

    Edited by Akram Al Ariss ...
    Series series Business and Management (R0)
    This book bridges the research and practice of global talent management. It opens important theoretical and practical avenues to understand the concept internationally while focusing on developing and emerging countries. Chapters derive from various geographic regions and embrace cross-national, comparative, and interdisciplinary perspectives. An open and inclusive approach is used in assessing ... Read more

    $116.09 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Globalization of Professional Services

    Innovative Strategies, Successful Processes, Inspired Talent Management, and First-Hand Experiences

    Edited by Ulrich Bäumer, Peter Kreutter, Wolfgang Messner ...
    Series series Computer Science (R0)
    In the past, services had a strong local and national focus. Professional services were very likely to be independently and autonomously organized from country to country in order to cater to local needs and local legal requirements. This has since changed radically, and highly integrated business and delivery models around the globe have become the status quo in clients’ businesses and strategies ... Read more

    $44.99 USD