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Showing 1 - 12 of 12 results for “philip j kitchen”
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  • Integrated Marketing Communications

    A Global Brand-Driven Approach

    by Philip J. Kitchen, Marwa E. Tourky ...
    Series series Business and Management (R0)
    Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the ... Read more

    $62.99 USD

  • Integrated Communications in the Postmodern Era

    by Ebru Uzunoglu, Philip J. Kitchen ...
    Series series Business and Management (R0)
    This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global. ... Read more

    $89.99 USD

  • A Primer for Integrated Marketing Communications

    by Philip Kitchen, Patrick de Pelsmacker ...
    This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text ... Read more

    $72.99 USD

  • A Reader in Marketing Communications

    Edited by Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz ...
    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key ... Read more

    $77.99 USD

  • The Evolution of Integrated Marketing Communications

    The Customer-driven Marketplace

    Edited by Don Schultz, Charles Patti, Philip Kitchen ...
    This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic ... Read more

    $82.99 USD

  • Word of Mouth and Social Media

    Edited by Allan J. Kimmel, Philip J. Kitchen ...
    This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. Whereas WOM has been around since as long as people have engaged in conversations, its transmission is no longer limited to face-to-face interactions over the ... Read more

    $59.99 USD

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  • Key Concepts in Marketing

    by Jim Blythe ...
    Series series SAGE Key Concepts series
    `If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker`Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal ... Read more

    $65.99 USD

  • Managing Marketing

    by Roger Palmer, Juanita Cockton, Graham Cooper ...
    The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the ... Read more

    $65.99 USD

  • Beyond Performance

    How Great Organizations Build Ultimate Competitive Advantage

    by Scott Keller, Colin Price ...
    The secret of achieving and sustaining organizational excellence revealedIn an ever-changing world where only a third of excellent organizations stay that way over the long term, and where even fewer are able to implement successful change programs, leaders are in need of big ideas and new tools to thrive. In Beyond Performance, McKinsey & Company's Scott Keller and Colin Price give you everything ... Read more

    $22.99 USD

  • Levers of Control

    How Managers Use Innovative Control Systems to Drive Strategic Renewal

    by Robert Simons ...
    Based on a ten-year examination of control systems in over 50 U.S. businesses, this book broadens the definition of control and establishes a critical bridge between the disciplines of strategy and accounting and control. In addition to the more traditional diagnostic control systems, Simons identifies three new control systems that allow strategic change: belief systems that communicate core ... Read more

    $32.99 USD or Free with Kobo Plus

  • Armstrong's Essential Human Resource Management Practice

    A Guide to People Management

    by Michael Armstrong ...
    Armstrong's Essential Human Resource Management Practice provides a complete overview of the practices and processes fundamental to managing people. The text provides a thorough introduction to the core areas of HR including: people resourcing, performance management, learning and development and rewarding people. It also examines the contribution of HR to organizational aims and objectives and ... Read more

    $64.99 USD

  • An Introduction to Service Design

    Designing the Invisible

    by Lara Penin ...
    A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it.Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and ... Read more

    $44.99 USD