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Marketing

by Peter Spalton ...

Series series Collins Business Secrets
The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology ... Read more

$0.99 USD

Also available as: Audiobook

The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology
... Read more

Also available as: Audiobook
Audiobook

Marketing

by Peter Spalton ...

Series series Collins Business Secrets
Unabridged

2 hours 20 min

The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology ... Read more

$14.99 USD

Also available as: eBook

The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology
... Read more

Also available as: eBook

Audiobook

Finance Basics

by Stuart Warner ...

Series series Collins Business Secrets
Unabridged

2 hours 24 min

The finance basics that experts and top professionals understand.Get results fast with this quick, easy guide to the fundamentals of Finance.Includes how to:• Analyse a business from its financial reports• Understand a Profit and Loss account• Make sense of accounting jargon• Build a financially sound business plan• Deal with revenue, profit and cashflow ... Read more

$14.99 USD

Also available as: eBook

The finance basics that experts and top professionals understand.Get results fast with this quick, easy guide to the fundamentals of Finance.Includes how to:• Analyse a business from its financial reports• Understand a Profit and Loss account• Make sense of accounting jargon• Build a financially sound business plan• Deal with revenue, profit and cashflow
... Read more

Also available as: eBook
The Power of Habit

Why We Do What We Do in Life and Business

by Charles Duhigg ...

NEW YORK TIMES BESTSELLER • MORE THAN 3 MILLION COPIES SOLD • This instant classic explores how we can change our lives by changing our habits.“Few [books] become essential manuals for business and living. The Power of Habit is an exception.”—Financial TimesA WALL STREET JOURNAL AND FINANCIAL TIMES BEST BOOK OF THE YEARIn The Power of Habit, award-winning busines... ... Read more

$14.99 USD

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NEW YORK TIMES BESTSELLER • MORE THAN 3 MILLION COPIES SOLD • This instant classic explores how we can change our lives by changing our habits.“Few [books] become essential manuals for business and living. The Power of Habit is an exception.”—Financial TimesA WALL STREET JOURNAL AND FINANCIAL TIMES BEST BOOK OF THE YEARIn The Power of Habit, award-winning busines...
... Read more

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Steve Jobs

by Walter Isaacson ...

Walter Isaacson’s “enthralling” (The New Yorker) worldwide bestselling biography of Apple cofounder Steve Jobs.Based on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality ... Read more

$12.99 USD

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Walter Isaacson’s “enthralling” (The New Yorker) worldwide bestselling biography of Apple cofounder Steve Jobs.Based on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality
... Read more

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Gone Girl

A Novel

by Gillian Flynn ...

**#1 NEW YORK TIMES BESTSELLER • The “mercilessly entertaining” (Vanity Fair) instant classic “about the nature of identity and the terrible secrets that can survive and thrive in even the most intimate relationships” (Lev Grossman, Time “One of the Best Books of the Decade”)—now featuring never-before-published deleted scenesONE OF TIME'S 100 BEST MYSTERY AND THRILLER BOOKS OF ALL TIME, ONE OF ... Read more

$13.99 USD

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**#1 NEW YORK TIMES BESTSELLER • The “mercilessly entertaining” (Vanity Fair) instant classic “about the nature of identity and the terrible secrets that can survive and thrive in even the most intimate relationships” (Lev Grossman, Time “One of the Best Books of the Decade”)—now featuring never-before-published deleted scenesONE OF TIME'S 100 BEST MYSTERY AND THRILLER BOOKS OF ALL TIME, ONE OF
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The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

by Jacquelyn A. Ottman ...

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... Read more

$17.99 USD

Also available as: Audiobook

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman
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Building Digital Culture

A Practical Guide to Successful Digital Transformation

by Daniel Rowles, Thomas Brown ...

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures CategoryBuilding Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data ... Read more

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WINNER: CMI Management Book of the Year Awards 2018 - Management Futures CategoryBuilding Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data
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The Theory of Contests: Using Contests to Train, Encourage, and Build Stronger Direct Sales Teams

by Eric Ludwig ...

Contests are a great way to invest back into a direct sales downline and reward people that are working hard, but contests should be a powerful tool to build businesses. Contests should help, train, and encourage direct sales teams while generating energy and excitement. The problem with many contests in direct sales is that many people fail to conduct contests in a way that narrows a performance ... Read more

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Contests are a great way to invest back into a direct sales downline and reward people that are working hard, but contests should be a powerful tool to build businesses. Contests should help, train, and encourage direct sales teams while generating energy and excitement. The problem with many contests in direct sales is that many people fail to conduct contests in a way that narrows a performance
... Read more
Successful Sales Forecasting

by Laurence Ainsworth ...

A guide for start up businesses, owner managed businesses and business managers with little or no formal sales training. It explains how to create a realistic and reliable sales forecast for their business. It is written in a straightforward way with simple step by step instructions.I consider that it is the area of practical implementation of ideas and strategies where most smaller businesses ... Read more

$1.99 USD or Free with Kobo Plus

A guide for start up businesses, owner managed businesses and business managers with little or no formal sales training. It explains how to create a realistic and reliable sales forecast for their business. It is written in a straightforward way with simple step by step instructions.I consider that it is the area of practical implementation of ideas and strategies where most smaller businesses
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Create the High Performance Sales Environment®

by Bob Junke ...

Create the High Performance Sales Environment® provides Sales Executives and Sales Managers with a systematic approach to help them drive sustained, metric-based performance improvement from the top-down.Bob Junke, the Founder and CEO of Adventace®, wrote this book because of his passion to help Sales Management run highly effective sales operations. He applies his 25+ years of experience working ... Read more

$23.99 USD or Free with Kobo Plus

Create the High Performance Sales Environment® provides Sales Executives and Sales Managers with a systematic approach to help them drive sustained, metric-based performance improvement from the top-down.Bob Junke, the Founder and CEO of Adventace®, wrote this book because of his passion to help Sales Management run highly effective sales operations. He applies his 25+ years of experience working
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42 Rules to Turn Prospects into Customers (2nd Edition)

How to Build Profitable Relationships to Close More Sales and Drive More Business

by Meridith Elliott Powell ...

Series series 42 Rules
The economy is changing. Trust and value have become the new Return on Investment (ROI). Consumers are the new drivers of the market; they are in control of where, when, how and from whom they buy. To succeed in this economy you need to do it all build relationships, establish trust and value, maximize efficiency and generate bottom line results.In her new book, 42 Rules To Turn your Prospects ... Read more

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The economy is changing. Trust and value have become the new Return on Investment (ROI). Consumers are the new drivers of the market; they are in control of where, when, how and from whom they buy. To succeed in this economy you need to do it all build relationships, establish trust and value, maximize efficiency and generate bottom line results.In her new book, 42 Rules To Turn your Prospects
... Read more

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Finance Basics

The Power of Habit

Steve Jobs

Gone Girl

The New Rules of Green Marketing

Building Digital Culture

The Theory of Contests: Using Contests to Train, Encourage, and Build Stronger Direct Sales Teams

Successful Sales Forecasting

Create the High Performance Sales Environment®

42 Rules to Turn Prospects into Customers (2nd Edition)

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