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Sports Sponsoring

Requirements and Practical Examples for Successful Partnerships

by Manfred Bruhn, Peter Rohlmann ...

Series series Business and Management (R0)
This book provides basic knowledge and understanding for successful sports sponsorship. The structure of the book is based on the individual phases of analysis, planning, implementation and monitoring of sponsorship concepts. The planning process with its individual phases is presented as an introduction to the classification of sponsorship as an element of sports marketing and the various forms ... Read more

$125.99 USD

This book provides basic knowledge and understanding for successful sports sponsorship. The structure of the book is based on the individual phases of analysis, planning, implementation and monitoring of sponsorship concepts. The planning process with its individual phases is presented as an introduction to the classification of sponsorship as an element of sports marketing and the various forms
... Read more
Sports Marketing

Fundamentals - Strategies - Instruments

by Manfred Bruhn, Peter Rohlmann ...

Series series Business and Management (R0)
This book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who ... Read more

$49.49 USD

This book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who
... Read more

Sales Excellence

Systematic Sales Management

by Christian Homburg, Heiko Schäfer, Janna Schneider ...

Series series Business and Management (R0)
This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct reports but an entire ... Read more

$71.99 USD

This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct reports but an entire
... Read more
Post-Merger Management

Value Creation in M&A Integration Projects

by Kirsten Meynerts-Stiller, Christoph Rohloff ...

Companies acquire and merge to generate accelerated value growth. But merger integrations pose an enormous challenge to organisations: they are fraught with over-inflated expectations of making rapid synergy gains, laden with pitfalls inherent to complex organisational change, charged with emotion and are often influenced by socio-psychological dynamics. This complicated situation poses risks, and ... Read more

$58.99 USD

Companies acquire and merge to generate accelerated value growth. But merger integrations pose an enormous challenge to organisations: they are fraught with over-inflated expectations of making rapid synergy gains, laden with pitfalls inherent to complex organisational change, charged with emotion and are often influenced by socio-psychological dynamics. This complicated situation poses risks, and
... Read more
HR Management & Leadership

MBA Essentials

by Harald Meier ...

Series Book 2 - MBA Essentials
Every organisation, whether for profit or as non-profit, needs motivated employees. HR Management is often not seen as a core function and most managers do not receive a systematic and sustainable leadership training either. In this book, the essential basics of modern HR Management and Leadership are presented systematically and always with practical examples. The focus is on the scope of action ... Read more

$17.99 USD or Free with Kobo Plus

Every organisation, whether for profit or as non-profit, needs motivated employees. HR Management is often not seen as a core function and most managers do not receive a systematic and sustainable leadership training either. In this book, the essential basics of modern HR Management and Leadership are presented systematically and always with practical examples. The focus is on the scope of action
... Read more
Mergers and Acquisitions

Integration and Transformation Management as the Gateway to Success

by Stephan Bergamin, Markus Braun ...

Series series Business and Management (R0)
This book brings home the message that meticulous integration management is the key to success in M&A transactions. Half of all M&A transactions are unsuccessful because many companies embarking on a merger neglect this key success factor. Based on 30 years of experience of corporate mergers and acquisitions as well as the subsequent implementation of growth strategies, the authors have developed ... Read more

$49.99 USD

This book brings home the message that meticulous integration management is the key to success in M&A transactions. Half of all M&A transactions are unsuccessful because many companies embarking on a merger neglect this key success factor. Based on 30 years of experience of corporate mergers and acquisitions as well as the subsequent implementation of growth strategies, the authors have developed
... Read more
Sales Leadership

Building, Developing and Managing a Professional Sales Organisation

by Andreas Buhr ...

Series Book - - EDITION SALES LEADERS INTERNATIONAL
With "Sales Leadership", entrepreneur and best-selling author Andreas Buhr delivers a reference work that is comprehensive and at the same time focussed on the essential elements involved in professionally setting up and successfully leading sales organisations. Based on a careful market analysis, he offers a knowledgeable and practical approach to setting up and developing your sales operation, ... Read more

$24.99 USD

With "Sales Leadership", entrepreneur and best-selling author Andreas Buhr delivers a reference work that is comprehensive and at the same time focussed on the essential elements involved in professionally setting up and successfully leading sales organisations. Based on a careful market analysis, he offers a knowledgeable and practical approach to setting up and developing your sales operation,
... Read more
Digital Business Leadership

Digital Transformation, Business Model Innovation, Agile Organization, Change Management

by Ralf T. Kreutzer, Tim Neugebauer, Annette Pattloch ...

Series series Business and Management (R0)
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management ... Read more

$71.99 USD

This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management
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New Corporate Governance

Successful Board Management Tools

by Martin Hilb ...

Series series Business and Management (R0)
In the 5th edition of this successful book Martin Hilb presents an innovative and integrated approach to the theory and practice of corporate governance. Central to this approach is a set of instruments - developed and tested by the author - that can be used by boards to offer effective strategic direction and control to their organizations. The board instruments can be readily applied to the ... Read more

$53.99 USD

In the 5th edition of this successful book Martin Hilb presents an innovative and integrated approach to the theory and practice of corporate governance. Central to this approach is a set of instruments - developed and tested by the author - that can be used by boards to offer effective strategic direction and control to their organizations. The board instruments can be readily applied to the
... Read more
Advances in Consulting Research

Recent Findings and Practical Cases

Edited by Volker Nissen ...

Series series Business and Management (R0)
This book brings together cutting-edge research on consulting in a single volume, thus helping to make the state-of-the-art in the field of consulting research more accessible, to promote better practices in business, and to spark further research. The respective articles approach consulting from very different angles, taking into account various approaches for and fields of consulting, consulting ... Read more

$89.99 USD

This book brings together cutting-edge research on consulting in a single volume, thus helping to make the state-of-the-art in the field of consulting research more accessible, to promote better practices in business, and to spark further research. The respective articles approach consulting from very different angles, taking into account various approaches for and fields of consulting, consulting
... Read more
Identity-Based Brand Management

Fundamentals—Strategy—Implementation—Controlling

by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade ...

Series series Business and Management (R0)
This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the concept of identity-based brand management has proven to be the most efficient management model to ... Read more

$49.49 USD

This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the concept of identity-based brand management has proven to be the most efficient management model to
... Read more
Successful Management Strategies and Tools

Industry Insights, Case Studies and Best Practices

by Marc Helmold ...

Series series Business and Management (R0)
This book equips managers and professionals with effective management tools and strategies, as well as important concepts to help them combat current challenges and problems. It provides a holistic and practical approach to lean and quality management throughout the business value chain. The author describes comprehensively how management strategies and problem-solving tools enable companies to ... Read more

$58.49 USD

This book equips managers and professionals with effective management tools and strategies, as well as important concepts to help them combat current challenges and problems. It provides a holistic and practical approach to lean and quality management throughout the business value chain. The author describes comprehensively how management strategies and problem-solving tools enable companies to
... Read more

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Post-Merger Management

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Mergers and Acquisitions

Sales Leadership

Digital Business Leadership

New Corporate Governance

Advances in Consulting Research

Identity-Based Brand Management

Successful Management Strategies and Tools

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