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“peter firestein”

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  • Crisis of Character

    Building Corporate Reputation in the Age of Skepticism

    by Peter Firestein ...
    Reputation matters—now more than ever. Public opinion in the wake of the financial meltdown has revealed the public’s abiding mistrust of corporations and the executives who run them. Scrutiny from the Internet and 24-hour cable TV offers companies no place to hide; so they must proactively seek the confidence of their shareholders and the public. In today’s economy, reputation is a prime factor ... Read more

    $12.99 USD