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Handbook of Cross-Cultural Marketing

by Erdener Kaynak, Paul Herbig ...

Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of ... Read more

$104.99 USD

Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of
... Read more

2030

How Today's Biggest Trends Will Collide and Reshape the Future of Everything

by Mauro F. Guillén ...

AN INTERNATIONAL BESTSELLERWall Street Journal BestsellerA Porchlight Book BestsellerFinancial Times Best Books of 2020Yahoo Finance Favorite Business Books of 2020JP Morgan NextList 2021 selection"Bold, provocative...illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising."— ADAM GRANTThe world i... ... Read more

$14.99 USD or Free with Kobo Plus

AN INTERNATIONAL BESTSELLERWall Street Journal BestsellerA Porchlight Book BestsellerFinancial Times Best Books of 2020Yahoo Finance Favorite Business Books of 2020JP Morgan NextList 2021 selection"Bold, provocative...illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising."— ADAM GRANTThe world i...
... Read more
The New Geography of Jobs

by Enrico Moretti ...

"A timely and smart discussion of how different cities and regions have made a changing economy work for them—and how policymakers can learn from that." —Barack ObamaWe're used to thinking of the United States in opposing terms: red versus blue, haves versus have-nots. But today there are three Americas. At one extreme are the brain hubs—cities like San Francisco, Boston, and Durham—with workers ... Read more

$14.99 USD or Free with Kobo Plus

"A timely and smart discussion of how different cities and regions have made a changing economy work for them—and how policymakers can learn from that." —Barack ObamaWe're used to thinking of the United States in opposing terms: red versus blue, haves versus have-nots. But today there are three Americas. At one extreme are the brain hubs—cities like San Francisco, Boston, and Durham—with workers
... Read more
Innovation in Real Places

Strategies for Prosperity in an Unforgiving World

by Dan Breznitz ...

Winner of Balsillie Prize for Public Policy Winner of Donner Prize A Summer Book of 2021, Financial Times Longlisted Financial Times and McKinsey Best Business Book of the Year A challenge to prevailing ideas about innovation and a guide to identifying the best growth strategy for your community. Across the world, cities and regions have wasted trillions of dollars on blindly copying the Silicon ... Read more

$15.99 USD

Winner of Balsillie Prize for Public Policy Winner of Donner Prize A Summer Book of 2021, Financial Times Longlisted Financial Times and McKinsey Best Business Book of the Year A challenge to prevailing ideas about innovation and a guide to identifying the best growth strategy for your community. Across the world, cities and regions have wasted trillions of dollars on blindly copying the Silicon
... Read more
The Power of Unreasonable People

How Social Entrepreneurs Create Markets That Change the World

by John Elkington, Pamela Hartigan ...

Series series Leadership for the Common Good
Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power ... Read more

$25.99 USD or Free with Kobo Plus

Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power
... Read more
What's Mine Is Yours

The Rise of Collaborative Consumption

by Rachel Botsman, Roo Rogers ...

"Amidst a thousand tirades against the excesses and waste of consumer society, [this book] offers us something genuinely new and invigorating: a way out." —Steven Johnson, New York Times–bestselling author of The Infernal MachineA groundbreaking and original book, What's Mine is Yours articulates for the first time the roots of "collaborative consumption," the authors' term for the technology ... Read more

$14.99 USD or Free with Kobo Plus

Also available as: Audiobook

"Amidst a thousand tirades against the excesses and waste of consumer society, [this book] offers us something genuinely new and invigorating: a way out." —Steven Johnson, New York Times–bestselling author of The Infernal MachineA groundbreaking and original book, What's Mine is Yours articulates for the first time the roots of "collaborative consumption," the authors' term for the technology
... Read more

Also available as: Audiobook
The Solution Revolution

How Business, Government, and Social Enterprises Are Teaming Up to Solve Society's Toughest Problems

by William D. Eggers, Paul Macmillan ...

Government Alone Can’t Solve Society’s Biggest ProblemsWorld hunger. Climate change. Crumbling infrastructure. It’s clear that in today’s era of fiscal constraints and political gridlock, we can no longer turn to government alone to tackle these and other towering social problems. What’s required is a new, more collaborative and productive economic system. The Solution Revolution brings hope ... Read more

$18.99 USD or Free with Kobo Plus

Also available as: Audiobook

Government Alone Can’t Solve Society’s Biggest ProblemsWorld hunger. Climate change. Crumbling infrastructure. It’s clear that in today’s era of fiscal constraints and political gridlock, we can no longer turn to government alone to tackle these and other towering social problems. What’s required is a new, more collaborative and productive economic system. The Solution Revolution brings hope
... Read more

Also available as: Audiobook
HBR's 10 Must Reads on Managing Across Cultures (with featured article "Cultural Intelligence" by P. Christopher Earley and Elaine Mosakowski)

by Harvard Business Review, Jeanne Brett, Yves L. Doz, Erin Meyer, Hal Gregersen ...

Series series HBR's 10 Must Reads
Put an end to miscommunication and inefficiency—and tap into the strengths of your diverse team.If you read nothing else on managing across cultures, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they’re dispersed around the world or you’re working with a ... Read more

$17.99 USD or Free with Kobo Plus

Put an end to miscommunication and inefficiency—and tap into the strengths of your diverse team.If you read nothing else on managing across cultures, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they’re dispersed around the world or you’re working with a
... Read more
Global Marketing, Global Edition

by Svend Hollensen ...

Learn and develop skills involving strategic global marketing decision-makingGlobal Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide ... Read more

$42.99 USD

Learn and develop skills involving strategic global marketing decision-makingGlobal Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide
... Read more
Masters of Management

How the Business Gurus and Their Ideas Have Changed the World—for Better and for Worse

by Adrian Wooldridge ...

"A tour de force of management theory . . . An insightful, hard-headed, and amusing guide . . . should be required reading for every student of business." —Lynda Gratton, author of The 100-Year LifeIn 1996, longtime Economist journalists and editors John Micklethwait and Adrian Wooldridge published The Witch Doctors, an explosive critique of management theory and its legions of evangelists and ... Read more

$12.99 USD or Free with Kobo Plus

"A tour de force of management theory . . . An insightful, hard-headed, and amusing guide . . . should be required reading for every student of business." —Lynda Gratton, author of The 100-Year LifeIn 1996, longtime Economist journalists and editors John Micklethwait and Adrian Wooldridge published The Witch Doctors, an explosive critique of management theory and its legions of evangelists and
... Read more
Passion and Purpose

Stories from the Best and Brightest Young Business Leaders

by John Coleman, Daniel Gulati, W. Oliver Segovia ...

Globalization. Sustainability. Technology. Diversity. Learning. Convergence of the public and private sectors. These are the big issues on the minds of young leaders today-the challenges they most want to, and must, pursue.In Passion and Purpose, dozens of recent Harvard Business School MBAs share personal stories on assuming the mantle of leadership in ways unlike any previous generation. In ... Read more

$18.99 USD or Free with Kobo Plus

Globalization. Sustainability. Technology. Diversity. Learning. Convergence of the public and private sectors. These are the big issues on the minds of young leaders today-the challenges they most want to, and must, pursue.In Passion and Purpose, dozens of recent Harvard Business School MBAs share personal stories on assuming the mantle of leadership in ways unlike any previous generation. In
... Read more
Innovation Nation

How America Is Losing Its Innovation Edge, Why It Matters, and What We Can Do to Get It Back

by John Kao ...

Not long ago, Americans could rightfully feel confident in our preeminence in the world economy. The United States set the pace as the world's leading innovator: from the personal computer to the internet, from Wall Street to Hollywood, from the decoding of the genome to the emergence of Web 2.0, we led the way and the future was ours. So how is it, bestselling author and leading expert on ... Read more

$14.99 USD

Not long ago, Americans could rightfully feel confident in our preeminence in the world economy. The United States set the pace as the world's leading innovator: from the personal computer to the internet, from Wall Street to Hollywood, from the decoding of the genome to the emergence of Web 2.0, we led the way and the future was ours. So how is it, bestselling author and leading expert on
... Read more

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Handbook of Cross-Cultural Marketing

People who read this also enjoyed

2030

The New Geography of Jobs

Innovation in Real Places

The Power of Unreasonable People

What's Mine Is Yours

The Solution Revolution

HBR's 10 Must Reads on Managing Across Cultures (with featured article "Cultural Intelligence" by P. Christopher Earley and Elaine Mosakowski)

Global Marketing, Global Edition

Masters of Management

Passion and Purpose

Innovation Nation

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