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“paul finlayson”

Showing 1 - 12 of 12 results for “paul finlayson”
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  • Social Media Marketing: preparation, consumption, and hangover prevention

    by Paul Finlayson ...
    Social Media Marketing: preparation, consumption, and hangover prevention is a textbook focused on strategically examining social media advertising in 2023. Content focuses on the history of social media and marketing, consumer behaviour/social media's effect on society, and the role of influencers in social media marketing.This is followed by a platform-by-platform examination of best practices ... Read more

    $25.79 USD or Free with Kobo Plus

  • Understanding E-Commerce Marketing: Strategy, Form, Function, Psychology and Future

    by Paul Finlayson, Jonah Cuna ...
    This textbook is an up-to-date examination of the rise of e-commerce. It focuses on B2C and examines best practices and strategies for developing mobile and e-commerce sites. The text also examines the psychology and underpinnings of e-commerce success and looks at this business channel's most likely future directions. ... Read more

    $42.00 USD or Free with Kobo Plus

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  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    by Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Read more

    Was $13.99 USD Now $9.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Big Bim Little Bim - the Practical Approach to Building Information Modeling - Integrated Practice Done the Right Way!

    by Finith Jernigan ...
    The breakthrough book BIG BIM little bim gives practical approaches that architects, engineers, owners, educators, students and builders can understand and apply today. Based on twenty years of successful integrated projects, this book will help you to cut through the hype to achieve clarity about integrated practice and building information modeling. ... Read more

    $9.99 USD or Free with Kobo Plus

  • Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

    by Eric Greenberg, Alexander Kates ...
    THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and ... Read more

    $20.79 USD

  • The BIM Manager's Handbook, Part 2

    Change Management

    by Dominik Holzer ...
    ePart 2 Change Management: A BIM Manager might be hired for their technical skills, but their success relies heavily on their ability to be an agent of change within their organisation, facilitating transition to BIM processes and mentoring staff through the cultural and procedural shifts. This ePart outlines strategies to manage an organisation’s transition to BIM successfully and to master ... Read more

    $52.95 USD

  • Digital marketing like a PRO - completely revised edition

    Prepare. Run. Optimize.

    by Clo Willaerts ...
    How do you translate your business objectives into a digital marketing strategy?What are today's best practices for content marketing, email marketing, social media and online advertising?What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots?Digital Marketing like a PRO is an easy to follow, step-by-step ... Read more

    $28.89 USD

  • The Effective Facilitator

    by Michael Wilkinson ...
    The Effective Facilitator is the Leadership Strategies highly-acclaimed course for both beginning and veteran facilitators. The course is based on the Ten Principles of Facilitation and includes over 90 specific techniques for success. The Principles provide a highly structured framework for guiding the facilitator, from preparing for a successful session, through achieving buy-in and commitment, ... Read more

    $280.00 USD

  • Digital Marketing Excellence

    Planning, Optimizing and Integrating Online Marketing

    by PR Smith, Dave Chaffey ...
    Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.Written by two highly experienced digital marketing consultants, the book shows you how to:Draw up an outline integrated ... Read more

    $70.99 USD

  • What Color Is Your Parachute? Guide to Job-Hunting Online, Sixth Edition

    Blogging, Career Sites, Gateways, Getting Interviews, Job Boards, Job Search Engines, Personal Websites, Posting Resumes, Research Sites, Social Networking

    by Mark Emery Bolles, Richard N. Bolles ...
    Before you start your Internet job-hunt, there are some things that you must know, like:• Why are job sites like Monster and CareerBuilder so stunningly ineffective?• What can you do to make sure your resumes survive the elimination process?• How do you find the information that search engines like Google can’t?• How can you tell the difference between a genuinely helpful job board, and a website ... Read more

    $5.99 USD

  • The Toyota Way Fieldbook

    by Jeffrey Liker, David Meier ...
    The Toyota Way Fieldbook is a companion to the international bestseller The Toyota Way. The Toyota Way Fieldbook builds on the philosophical aspects of Toyota's operating systems by detailing the concepts and providing practical examples for application that leaders need to bring Toyota's success-proven practices to life in any organization. The Toyota Way Fieldbook will help other companies learn ... Read more

    $27.29 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

    by Rajat Paharia ...
    The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will ... Read more

    $25.19 USD