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The Technology Illusion Revisited: Expert Perspectives on the Myth of Digital Transformation

Edited by Patrick Naef ...

In a rapidly shifting landscape of business technology, established CIOs must continually reaffirm their relevance by demonstrating an extraordinary capacity for innovation and adaptation. In my view, the only way for existing CIOs to survive in their roles is to radically reinvent themselves. Unfortunately, much of the existing literature on digital transformation is naïve, misguided, or simply ... Read more

$7.99 USD or Free with Kobo Plus

In a rapidly shifting landscape of business technology, established CIOs must continually reaffirm their relevance by demonstrating an extraordinary capacity for innovation and adaptation. In my view, the only way for existing CIOs to survive in their roles is to radically reinvent themselves. Unfortunately, much of the existing literature on digital transformation is naïve, misguided, or simply
... Read more
The Technology Illusion Revisited: Expert Perspectives on the Myth of Digital Transformation

Edited by Patrick Naef ...

In a rapidly shifting landscape of business technology, established CIOs must continually reaffirm their relevance by demonstrating an extraordinary capacity for innovation and adaptation. In my view, the only way for existing CIOs to survive in their roles is to radically reinvent themselves. Unfortunately, much of the existing literature on digital transformation is naïve, misguided, or simply ... Read more

$15.99 USD or Free with Kobo Plus

In a rapidly shifting landscape of business technology, established CIOs must continually reaffirm their relevance by demonstrating an extraordinary capacity for innovation and adaptation. In my view, the only way for existing CIOs to survive in their roles is to radically reinvent themselves. Unfortunately, much of the existing literature on digital transformation is naïve, misguided, or simply
... Read more
The Technology Illusion

Dispelling the Myth of Digital Transformation

by Patrick Naef ...

The rules have changed. The digital revolution has ushered in an era of unprecedented disruption, and CIOs are now the key architects of the future. This book isn't a simple instruction manual; it's a guide to reimagining the role of the technology leader. How do we not just survive, but thrive in this new landscape? How can technology unlock entirely new business models? This thought-provoking ... Read more

$14.99 USD or Free with Kobo Plus

Also available as: Audiobook

The rules have changed. The digital revolution has ushered in an era of unprecedented disruption, and CIOs are now the key architects of the future. This book isn't a simple instruction manual; it's a guide to reimagining the role of the technology leader. How do we not just survive, but thrive in this new landscape? How can technology unlock entirely new business models? This thought-provoking
... Read more

Also available as: Audiobook
Tourism, Conflict and Contested Heritage in Former Yugoslavia

Edited by Josef Ploner, Patrick Naef ...

Described as ‘cultural crossroads’ or ‘mosaic’, ‘powder keg’, ‘border’, ‘bridge’ or Europe’s ‘Other’, the region comprising former Yugoslavia has, over time, conjured up ambiguous imaginaries associated with political unrest, national contest and ethnic divide. Since the disintegration of Yugoslavia and the succeeding Yugoslav Wars of the 1990s, both the geography and historiography of the region ... Read more

$57.99 USD

Described as ‘cultural crossroads’ or ‘mosaic’, ‘powder keg’, ‘border’, ‘bridge’ or Europe’s ‘Other’, the region comprising former Yugoslavia has, over time, conjured up ambiguous imaginaries associated with political unrest, national contest and ethnic divide. Since the disintegration of Yugoslavia and the succeeding Yugoslav Wars of the 1990s, both the geography and historiography of the region
... Read more
Audiobook

The Technology Illusion

Dispelling the Myth of Digital Transformation

by Patrick Naef ...

Narrated by James Gillies ...

Unabridged

4 hours 11 min

The rules have changed. The digital revolution has ushered in an era of unprecedented disruption, and CIOs are now the key architects of the future. This book isn’t a simple instruction manual; it’s a guide to reimagining the role of the technology leader. How do we not just survive, but thrive in this new landscape? How can technology unlock entirely new business models? This thought-provoking ... Read more

$24.99 USD

Also available as: eBook

The rules have changed. The digital revolution has ushered in an era of unprecedented disruption, and CIOs are now the key architects of the future. This book isn’t a simple instruction manual; it’s a guide to reimagining the role of the technology leader. How do we not just survive, but thrive in this new landscape? How can technology unlock entirely new business models? This thought-provoking
... Read more

Also available as: eBook

Engage!, Revised and Updated

The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

by Brian Solis ...

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton KutcherEngage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, ... Read more

$11.00 USD

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton KutcherEngage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing,
... Read more
Creating and Delivering Your Value Proposition

Managing Customer Experience for Profit

by Cindy Barnes, Helen Blake, David Pinder ...

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value ... Read more

$46.79 USD

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value
... Read more
Escape Velocity

Free Your Company's Future from the Pull of the Past

by Geoffrey A. Moore ...

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, ... Read more

$11.99 USD

Also available as: Audiobook

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist,
... Read more

Also available as: Audiobook
The Digital Helix

Transforming Your Organization's DNA to Thrive in the Digital Age

by Michael Gale, Chris Aarons ...

**Wall Street Journal BestsellerThrive in the Digital Age**Digital transformations are everywhere: business to business, business to consumer, and even government to citizens. Digital transformation promises a bridge to a digital future, where organizations can thrive with more fluid business models and processes. Less than 20% of organizations are getting digital transformations right, but these ... Read more

$8.69 USD or Free with Kobo Plus

**Wall Street Journal BestsellerThrive in the Digital Age**Digital transformations are everywhere: business to business, business to consumer, and even government to citizens. Digital transformation promises a bridge to a digital future, where organizations can thrive with more fluid business models and processes. Less than 20% of organizations are getting digital transformations right, but these
... Read more
Practical Product Management for Product Owners

Creating Winning Products with the Professional Product Owner Stances

by Chris Lukassen, Robbin Schuurman ...

Hone Agile Product Owner Behaviors that Lead to Marketplace WinnersOrganizations pour vast resources into building new products and services. Yet too many are poorly conceived, don't delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of ... Read more

$34.19 USD

Hone Agile Product Owner Behaviors that Lead to Marketplace WinnersOrganizations pour vast resources into building new products and services. Yet too many are poorly conceived, don't delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of
... Read more
Digital @ Scale

The Playbook You Need to Transform Your Company

by Anand Swaminathan, Jürgen Meffert ...

A blueprint for reinventing the core of your businessValue in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of ... Read more

$18.00 USD

Also available as: Audiobook

A blueprint for reinventing the core of your businessValue in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of
... Read more

Also available as: Audiobook
Lean Product Lifecycle, The

A Playbook For Making Products People Want

by Tendayi Viki, Craig Strong, Sonja Kresojevic ...

The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models, while managing your core portfolio.Follow the 6 key phases of a product’s life - idea, explore, validate, grow, sustain and retire – and discover how to develop products according to their life stage and ensure the right investment for each.. For each stage ... Read more

$12.99 USD

The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models, while managing your core portfolio.Follow the 6 key phases of a product’s life - idea, explore, validate, grow, sustain and retire – and discover how to develop products according to their life stage and ensure the right investment for each.. For each stage
... Read more

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“patrick naef”

The Technology Illusion Revisited: Expert Perspectives on the Myth of Digital Transformation

The Technology Illusion Revisited: Expert Perspectives on the Myth of Digital Transformation

The Technology Illusion

Tourism, Conflict and Contested Heritage in Former Yugoslavia

The Technology Illusion

People who read these also enjoyed

Engage!, Revised and Updated

Creating and Delivering Your Value Proposition

Escape Velocity

The Digital Helix

Practical Product Management for Product Owners

Digital @ Scale

Lean Product Lifecycle, The

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