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  • Digital Transformation of Business World

    A Managerial Perspective

    Edited by Madhu Jasola, Nripendra Singh ...
    Series series Advances in Digital Technology and Data-Driven Business Practices
    Digital transformation is the integration of digital technologies across all facets of an organization, reshaping its operations, business models and customer interactions. In today's rapidly evolving business environment, digital transformation has emerged as a driving force for organizational success and competitiveness.Digital Transformation of Business World examines the power of digital ... Read more

    $90.99 USD

  • Data Driven Decisions

    Leveraging Insights For Winning Marketing Strategies

    Series series Advances in Digital Technology and Data-Driven Business Practices
    In today's digital age, data is ubiquitous and holds tremendous value for businesses looking to better understand their customers and make smarter decisions. Companies that effectively collect, analyze, and act on data insights can gain a significant competitive edge. This is especially true in marketing, where data-driven strategies are becoming crucial for success.In this book, the chapters ... Read more

    $94.99 USD

  • The Immersive Wellness Spectrum

    Trends, Technologies, and Transformations

    Series series Advances in Digital Technology and Data-Driven Business Practices
    In an era where health encompasses not just physicality, immersive wellness has emerged as a multidimensional paradigm, encompassing the mental, emotional, technological, nutritional, organizational, and experiential aspects of well-being. The Immersive Wellness Spectrum: Trends, Technologies, and Transformations brings together an eclectic mix of interdisciplinary insights that explore the ... Read more

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  • Destination Data

    Charting the Course for Transformative Travel Experiences

    Series series Advances in Digital Technology and Data-Driven Business Practices
    The swift ascent of digital technologies has heralded a new era of transformation, particularly evident in the realms of travel and accommodation. Destination Data: Charting the Course for Transformative Travel Experiences is a pioneering anthology, meticulously curated from a myriad of global perspectives. In a world increasingly entwined with the digital landscape, this collaborative effort ... Read more

    $90.99 USD

  • Digital Transformation and Artificial Intelligence for Operational Excellence in Healthcare

    Series series Advances in Digital Technology and Data-Driven Business Practices
    Digital transformation and AI innovation are revolutionizing the healthcare industry, offering unprecedented opportunities to enhance patient care, streamline processes, and improve outcomes. The integration of artificial intelligence (AI) into healthcare systems is a pivotal aspect of this transformation, promising to reshape how healthcare is delivered and experienced. AI technologies have the ... Read more

    $90.99 USD

  • Unveiling Bleisure Travellers

    Exploring Novel Dimensions for Enriching Social Consumer Engagement Using Big Data Analytics

    Series series Advances in Digital Technology and Data-Driven Business Practices
    The travel industry is undergoing a paradigm shift in today's digital era, marked by an unprecedented influx of data from diverse sources such as online bookings, social media interactions, and location-based services. This wealth of information has become a potent resource for shaping the business and leisure travel landscape, providing insights beyond conventional paradigms. The central focus of ... Read more

    $94.99 USD

  • Immersive Wellness

    Journey Beyond the Senses

    Series series Advances in Digital Technology and Data-Driven Business Practices
    The rapid rise of immersive wellness experiences has revolutionized the way individuals approach their physical, mental, and emotional well-being. From spa retreats to virtual reality meditations, these experiences offer unique opportunities to deeply enhance one's sense of self and connection to the world. As more people seek comprehensive wellness solutions, the demand for well-researched and ... Read more

    $94.99 USD

  • Navigating Data Science in the Age of AI

    Exploring Possibilities of Generative Intelligence

    Series series Advances in Digital Technology and Data-Driven Business Practices
    The rapid rise of generative intelligence is apparent from its adoption prospects across industrial sectors. Business leaders are prioritizing applications of Generative Intelligence although the challenges related to this technology adoption also need to be addressed in detail. Navigating Data Science in the Age of AI: Exploring Possibilities of Generative Intelligence can offer significant ... Read more

    $86.99 USD

  • Navigating Data Science

    Unleashing the Creative Potential of Artificial Intelligence

    Series series Advances in Digital Technology and Data-Driven Business Practices
    The rapid rise of generative intelligence is apparent from its adoption prospects across industrial sectors. Business leaders are prioritizing applications of Generative Intelligence although the challenges related to this technology adoption also need to be addressed in detail. Navigating Data Science: Unleashing the Creative Potential of Artificial Intelligence can offer significant ... Read more

    $86.99 USD

  • Revolutionizing Healthcare Services

    Unleashing Innovation through Generative AI

    Series series Artificial Intelligence in Smart Healthcare Systems
    The increasing prominence of generative AI across various industries presents an abundance of opportunities for integration within the healthcare sector. From generating valuable insights about patients to automating operations, streamlining patient care, and implementing preventive technologies, the use of generative AI has the potential to usher in a new era of productivity and profitability for ... Read more

    $145.99 USD

  • Navigating the Digital Landscape

    Understanding Customer Behaviour in the Online World

    Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.The chapters look at artificial ... Read more

    $90.99 USD

  • Digital Influence on Consumer Habits

    Marketing Challenges and Opportunities

    Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by their simplicity.For any business it has become imperative to understand the various factors which ... Read more

    $90.99 USD