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“nigel hollis”

Showing 1 - 12 of 12 results for “nigel hollis”
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  • The Global Brand

    How to Create and Develop Lasting Brand Value in the World Market

    by Nigel Hollis ...
    A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized worldRapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global ... Read more

    $12.99 USD

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  • What Chinese Want

    Culture, Communism, and China's Modern Consumer

    by Tom Doctoroff ...
    What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers and businesses can harness the natural strengths of this age-old civilization to succeed there.Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average ... Read more

    $12.99 USD

  • Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money

    by Ace McCloud ...
    Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.<... ... Read more

    $3.99 USD or Free with Kobo Plus

  • Korean Business Etiquette

    The Cultural Values and Attitudes that Make Up the Korean Business Personality

    by Boye Lafayette De Mente ...
    South Korean companies and technology have suddenly conquered the world. Samsung, Hyundai and LG are industry leaders and the global brands. Korean culture in the form of K-Pop music videos and "Korean Wave" films and TV dramas are watched everywhere from Tel Aviv to Singapore to Rio. Korean gourmet food trucks ply the streets of New York and LA, and kimchi has found a place on the shelves of well ... Read more

    $11.99 USD

  • Business Guide to Japan

    A Quick Guide to Opening Doors and Closing Deals

    by Boye Lafayette De Mente ...
    Conducting business in Japan: a delicate and valuable skill is explained by a true master of Japanese culture.Not only is Japan the world's third largest economy, it is a global center for design for non-Japanese businesses looking to expand into international markets.But business people from outside Japan quickly discover that doing business in Japan is unlike anything they've experienced before. ... Read more

    Was $5.99 USD Now $2.99 USD

  • Customer Satisfaction Surveys - A Practical Guide To Making Them Work

    From www.infoquestcrm.co.uk

    by John Coldwell ...
    Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so.  This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action.  The authors have been conducting ... Read more

    Free

  • Ebay guide : How to become a top seller on eBay

    by Kenneth Parker ...

    $2.99 USD

  • Doing Business in China

    The Sun Tzu Way

    by Laurence J. Brahm ...
    "Strike hard, retreat, seize a position, reject compromise, and strike again."—These are common negotiating tactics in a country with a long history of strategic philosophy.Negotiating a deal in China requires patience—a well known Confucian virtue; persistence—something which comes with time; and survival instincts—something that comes with persistence. For both the uninitiated, Chinese business ... Read more

    $8.99 USD

  • Kickstarter UK Handbook

    by Stefano L. Tresca ...
    More than 300 pages of step-by-step tactics and templates (valid for any country), 30 successful case study, plus a guide for non British entrepreneurs. TEMPLATES Media Database Blogger Sheet First Contact First Email: Acquaintances and Coworkers First Email: Friends and Family First Email: Bloggers First Email: Backers Autoresponder Virtual Assistant Email ... ... Read more

    $9.99 USD

  • Home Business: The SECRETS to PINTEREST: How to Create, Promote & Market a Successful MONEY Generating Account

    Business, Income & Social Media, #2

    by Penny King ...
    Series Book 2 - Business, Income & Social Media
    Would you like to start a popular Pinterest account?Do you love pinning content for your Pinterest account?Would you like to earn an income from your Pinterest boards?Do you want to set up your boards to maximize engagement with present and future customers?Your business will be left behind if you don't utilise PINTEREST NOW!Pin Like a Professional</... ... Read more

    $2.99 USD

  • Reconnecting Marketing to Markets

    Edited by Luis Araujo, John Finch, Hans Kjellberg ...
    The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and ... Read more

    $53.99 USD

  • From Marketing Myopia to Contemporary Marketing: Transformations in Marketing in the Context of Digitalization and Sustainability

    by Beba Rakic, Mira Rakic ...
    Transformations vs. myopia? Survival vs. myopia? Sustainability vs. myopia? Should one stay myopic or transform marketing? Who should and how should one transform marketing in the new context? These are the questions for organizations, governments, academics and all actors in business and marketing. The solution is the dynamic marketing microchip – the mindset inside actors. This book presents ... Read more

    $9.99 USD or Free with Kobo Plus