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  • Airport Marketing

    This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector.It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for ... Read more

    $57.99 USD

  • The Routledge Companion to Air Transport Management

    Edited by Nigel Halpern, Anne Graham ...
    Series series Routledge Companions in Business, Management and Marketing
    The Routledge Companion to Air Transport Management provides a comprehensive, up-to-date review of air transport management research and literature. This exciting new handbook provides a unique repository of current knowledge and critical debate with an international focus, considering both developed and emerging markets, and covering key sectors of the air transport industry.The companion ... Read more

    $84.99 USD

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  • The Bussiness of Travel Agency and Tour Operations Management

    by A.K Bhatia ...
    "Travel agent has become an integral part of the worlds fastest growing travel and tourism industry. A large percentage of all international and domestic travel is arranged by travel agents. The scope and functions of a modern travel agency have increased manifold over the years. The present book The Business of Travel Agency and Tour Operations Management explains the various concepts of travel ... Read more

    $8.09 USD

  • Smart Cities, Smart Mobility

    Transforming the Way We Live and Work

    No discussion on mobility can exclude the broader context – the cities, the countryside, the local and national economic, political and social environments, as well as, of course, the technological progress that is being made in industries that are associated with this revolution. The urban environments which we call home and that are part of our identities will evolve. Through the air quality we ... Read more

    $2.99 USD

  • Tourism: Principles & Practice

    John Fletcher is Professor of Tourism and Head of the International Centre for Tourism & Hospitality Research at Bournemouth University, UK.Alan Fyall is visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA and Professor of Tourism at Bournemouth University, UK.David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting ... Read more

    $41.09 USD

  • The Business of Hotels

    by Hadyn Ingram ...
    The fully revised edition of this well-known text by an experienced author, consultant and educator follows the structure and approach which has proved so successful since its first publication in 1980. The book examines the hotel as a business providing commercial hospitality. It focuses on markets, money and people, and uses examples from hotel operations throughout the world. This new edition ... Read more

    $65.99 USD

  • Creative Arts Marketing

    Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.With an emphasis on global case studies, practical examples and discussion questions and an author team that ... Read more

    $69.99 USD

  • A Dictionary of Tourism and Travel

    by Allan Beaver ...
    Series series Oxford Quick Reference
    Provides over 6,500 definitions of travel and tourism terminology, including the operating language of the travel industry, acronyms of organizations, associations, and trade bodies, IT terms, and brand names. Completely up to date, this dictionary covers the implications of web technology and social media on the travel and tourism industry, as well as new products and services, such as e-tickets, ... Read more

    $9.99 USD

  • International Hospitality Management

    International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and ... Read more

    $84.99 USD

  • Global Airlines

    by Pat Hanlon ...
    Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, ‘open skies’ agreements, the outcome of the recent downturn in economic activity and the emergence of transnational airlines, and takes a forward looking view of these challenges for the industry.Since the publication of ... Read more

    $84.99 USD

  • Airline Industry

    Poised for Disruptive Innovation?

    Many business sectors have been, and are being, forced to compete with new competitors-disrupters of some sort-who have found new ways to create and deliver new value for customers often through the use of technology that is coupled with a new underlying production or business model, and/or a broad array of partners, including, in some cases, customers themselves. Think about the disruption ... Read more

    $72.99 USD

  • Tourism and Transport

    Modes, Networks and Flows

    Series Book 1 - Aspects of Tourism Texts
    The global growth of tourism has been matched by the significant growth in transport networks. In many ways, transport and tourism can be considered mutually dependent. Understanding the dimensions of tourism requires an understanding of how transport is governed, regulated and operated and how it subsequently facilitates tourism development. This book provides an overview of the relationships ... Read more

    $14.29 USD