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New Product Development

Successful Innovation in the Marketplace

by Erdener Kaynak, Nicholas Mills, Michael Z Brooke ...

Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product ... Read more

$89.99 USD

Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product
... Read more

The Solution Revolution

How Business, Government, and Social Enterprises Are Teaming Up to Solve Society's Toughest Problems

by William D. Eggers, Paul Macmillan ...

Government Alone Can’t Solve Society’s Biggest ProblemsWorld hunger. Climate change. Crumbling infrastructure. It’s clear that in today’s era of fiscal constraints and political gridlock, we can no longer turn to government alone to tackle these and other towering social problems. What’s required is a new, more collaborative and productive economic system. The Solution Revolution brings hope ... Read more

$18.99 USD or Free with Kobo Plus

Also available as: Audiobook

Government Alone Can’t Solve Society’s Biggest ProblemsWorld hunger. Climate change. Crumbling infrastructure. It’s clear that in today’s era of fiscal constraints and political gridlock, we can no longer turn to government alone to tackle these and other towering social problems. What’s required is a new, more collaborative and productive economic system. The Solution Revolution brings hope
... Read more

Also available as: Audiobook
Market Your Way to Growth

8 Ways to Win

by Philip Kotler, Milton Kotler ...

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic watersWith the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to ... Read more

$15.00 USD

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic watersWith the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to
... Read more
Crisis Communication

Practical PR Strategies for Reputation Management & Company Survival

by Peter Anthonissen ...

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this ... Read more

$31.99 USD

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this
... Read more
Marketing

by Paul Reynolds, Geoff Lancaste ...

Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ... Read more

$67.99 USD

Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to
... Read more
Stall Points: Most Companies Stop Growing--Yours Doesn't Have To

by Matthew S. Olson, Derek van Bever ...

Very few large companies manage to avoid stalls in revenue growth. These stalls are not attributable to the natural business cycle. Rather, careful analysis reveals that the vast majority of such stalls are the direct result of strategic choices made by corporate leaders. In short, stoppages in growth are almost always avoidable. This extensively researched book analyzes the growth experiences of ... Read more

$13.99 USD

Very few large companies manage to avoid stalls in revenue growth. These stalls are not attributable to the natural business cycle. Rather, careful analysis reveals that the vast majority of such stalls are the direct result of strategic choices made by corporate leaders. In short, stoppages in growth are almost always avoidable. This extensively researched book analyzes the growth experiences of
... Read more
Unleash Your Inner Company

Use Passion and Perseverance to Build Your Ideal Business

by John Chisholm ...

Unleash Your Inner Company distills John Chisholm’s four decades of successful entrepreneurship in Silicon Valley into ten steps to discover, launch, and scale the ideal business for you. You will learn how to:• Mobilize your passions and perseverance to reinforce each other and achieve your goals• Discover unsatisfied human and customer needs in those areas where you have natural advantages• ... Read more

$8.99 USD or Free with Kobo Plus

Unleash Your Inner Company distills John Chisholm’s four decades of successful entrepreneurship in Silicon Valley into ten steps to discover, launch, and scale the ideal business for you. You will learn how to:• Mobilize your passions and perseverance to reinforce each other and achieve your goals• Discover unsatisfied human and customer needs in those areas where you have natural advantages•
... Read more
Harvard Business Review on Greening Your Business Profitably

by Harvard Business Review ...

Protect the earth and your bottom line.If you need the best practices and ideas for turning sustainability into competitive advantage--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Craft strategy to compete on green turf- Redesign your business model, products, and processes ... Read more

$15.99 USD or Free with Kobo Plus

Protect the earth and your bottom line.If you need the best practices and ideas for turning sustainability into competitive advantage--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Craft strategy to compete on green turf- Redesign your business model, products, and processes
... Read more
Green Supply Chains

An Action Manifesto

by Stuart Emmett, Vivek Sood ...

This book answers the following five fundamental questions:What are the tangible and intangible benefits of moving towards a green supply chain?What are the costs, both direct and indirect?What influence do we have over our suppliers, their suppliers and our customers that would allow us to jointly work together and move the supply chain towards a green supply chain?How w... ... Read more

$82.00 USD

This book answers the following five fundamental questions:What are the tangible and intangible benefits of moving towards a green supply chain?What are the costs, both direct and indirect?What influence do we have over our suppliers, their suppliers and our customers that would allow us to jointly work together and move the supply chain towards a green supply chain?How w...
... Read more
Let's Fix It!

Overcoming the Crisis in Manufacturing

by Richard J. Schonberger ...

No company is built to last, argues world-renowned manufacturing guru Richard J. Schonberger. In this devastating indictment of current manufacturing practices, Schonberger submits a four-part revolutionary plan to solve the manufacturing crisis for good.From his statistically reliable database of 500 top global manufacturers, Schonberger finds that by the critical worldwide standard of lean ... Read more

$13.99 USD

No company is built to last, argues world-renowned manufacturing guru Richard J. Schonberger. In this devastating indictment of current manufacturing practices, Schonberger submits a four-part revolutionary plan to solve the manufacturing crisis for good.From his statistically reliable database of 500 top global manufacturers, Schonberger finds that by the critical worldwide standard of lean
... Read more
MBA In A Week

All The Insights Of A Master Of Business Administration Degree In Seven Simple Steps

by Alan Finn ...

MBA In A Week is a simple and straightforward way to get the edge in business, giving you everything you really need to know in just seven short chapters. Every day it focuses on one area of MBA study, from global business, finance and accounting, to strategy, marketing and operations management.This book distils the most practical business insights of an MBA into easy-to-digest bite-sized chunks, ... Read more

Was $4.99 USD Now $2.99 USD

MBA In A Week is a simple and straightforward way to get the edge in business, giving you everything you really need to know in just seven short chapters. Every day it focuses on one area of MBA study, from global business, finance and accounting, to strategy, marketing and operations management.This book distils the most practical business insights of an MBA into easy-to-digest bite-sized chunks,
... Read more
Business Strategy

by George Stonehouse, Bill Houston ...

'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy ... Read more

$87.99 USD

'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy
... Read more

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New Product Development

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The Solution Revolution

Market Your Way to Growth

Crisis Communication

Marketing

Stall Points: Most Companies Stop Growing--Yours Doesn't Have To

Unleash Your Inner Company

Harvard Business Review on Greening Your Business Profitably

Green Supply Chains

Let's Fix It!

MBA In A Week

Business Strategy

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