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Essentials of Business Research Methods

by Michael Page, Niek Brunsveld, Adam Merkle, Natalie Cleton, Joe Hair Jr. ...

Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.Covering both qualitative and quantitative analysis, the book explores ... Read more

$105.99 USD

Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.Covering both qualitative and quantitative analysis, the book explores
... Read more

Doing Surveys Online

by Vera Toepoel ...

Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up.This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and ... Read more

$70.99 USD

Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up.This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and
... Read more
Essentials of Business Research

A Guide to Doing Your Research Project

by Jonathan Wilson ...

Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor′s expectations.Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots ... Read more

$170.99 USD

Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor′s expectations.Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots
... Read more
Creating Value with Data Analytics in Marketing

Mastering Data Science

by Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa ...

Series series Mastering Business Analytics
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in ... Read more

$72.99 USD

This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in
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Effective Grant Writing and Program Evaluation for Human Service Professionals

by Kenneth L. Terao, Francis K. O. Yuen, Anna Marie Schmidt ...

A state-of-the-art guide for developing grants witha strong emphasis on using program outcome measurement to underscore need and accountabilityBased on the authors' many years of experience in the public and nonprofit sectors, Effective Grant Writing and Program Evaluation for Human Service Professionals integrates the topics of grant proposal writing and program evaluation, offering grant seekers ... Read more

$47.00 USD

A state-of-the-art guide for developing grants witha strong emphasis on using program outcome measurement to underscore need and accountabilityBased on the authors' many years of experience in the public and nonprofit sectors, Effective Grant Writing and Program Evaluation for Human Service Professionals integrates the topics of grant proposal writing and program evaluation, offering grant seekers
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Survey Methodology

by Robert M. Groves, Floyd J. Fowler Jr., Mick P. Couper, James M. Lepkowski, Eleanor Singer, Roger Tourangeau ...

Series Book 561 - Wiley Series in Survey Methodology
Praise for the First Edition:"The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process."—Journal of the American Statistical Association"Overall, the high quality of the text material is matched by the quality of writing . . ."—Public Opinion Quarterly". . . it should find an audience everywhere ... Read more

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Praise for the First Edition:"The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process."—Journal of the American Statistical Association"Overall, the high quality of the text material is matched by the quality of writing . . ."—Public Opinion Quarterly". . . it should find an audience everywhere
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Criterion-referenced Test Development

Technical and Legal Guidelines for Corporate Training

by Sharon A. Shrock, William C. Coscarelli ...

Criterion-Referenced Test Development is designed specifically for training professionals who need to better understand how to develop criterion-referenced tests (CRTs). This important resource offers step-by-step guidance for how to make and defend Level 2 testing decisions, how to write test questions and performance scales that match jobs, and how to show that those certified as ?masters? are ... Read more

$41.00 USD

Criterion-Referenced Test Development is designed specifically for training professionals who need to better understand how to develop criterion-referenced tests (CRTs). This important resource offers step-by-step guidance for how to make and defend Level 2 testing decisions, how to write test questions and performance scales that match jobs, and how to show that those certified as ?masters? are
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Marketing Database Analytics

Transforming Data for Competitive Advantage

by Andrew D. Banasiewicz ...

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the ... Read more

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Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

by David Michaelson, Don W. Stacks ...

Public relations has evolved from a supporting role into a strategic driver of organizational success. Today’s PR professionals are expected not just to communicate—but to prove impact.This fully updated third edition equips you with the tools to do exactly that.Blending theory with real-world application, this book delivers a practical, best-practices approach to public relations research, ... Read more

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Public relations has evolved from a supporting role into a strategic driver of organizational success. Today’s PR professionals are expected not just to communicate—but to prove impact.This fully updated third edition equips you with the tools to do exactly that.Blending theory with real-world application, this book delivers a practical, best-practices approach to public relations research,
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Essentials of Marketing Research

Putting Research Into Practice

by Kenneth E. Clow, Karen E. James ...

This exciting new text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research ... Read more

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This exciting new text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research
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Predictive Analytics, Data Mining and Big Data

Myths, Misconceptions and Methods

by S. Finlay ...

Series series Business and Management (R0)
This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. ... Read more

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This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.
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Designing Surveys

A Guide to Decisions and Procedures

by Johnny Blair, Edward Blair, Ronald F. Czaja ...

Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition provides an accurate account of how modern surveys are actually designed and conducted. Much more than a "how-to" guide, this up-to-date and accessible book presents the material in a social science context and teaches readers to think through decisions about sample design, questionnaire development, ... Read more

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Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition provides an accurate account of how modern surveys are actually designed and conducted. Much more than a "how-to" guide, this up-to-date and accessible book presents the material in a social science context and teaches readers to think through decisions about sample design, questionnaire development,
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Essentials of Business Research Methods

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Doing Surveys Online

Essentials of Business Research

Creating Value with Data Analytics in Marketing

Effective Grant Writing and Program Evaluation for Human Service Professionals

Survey Methodology

Criterion-referenced Test Development

Marketing Database Analytics

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Essentials of Marketing Research

Predictive Analytics, Data Mining and Big Data

Designing Surveys

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