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  • Marketing in a Transition Economy

    New Realities, Challenges, and Prospects

    Series series Business and Management (R0)
    This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countries due to a range of factors including the unmatched patterns in logistics, infrastructure, enforcement ... Read more

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  • Global Marketing, Global Edition

    Learn and develop skills involving strategic global marketing decision-makingGlobal Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide ... Read more

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    Startup Rising presents a surprising look at the surge of entrepreneurship that accompanied the uprisings in the Middle East, and why it's the new best place for Western investment and opportunity.Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and ... Read more

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  • All Business Is Local

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    Why businesses should never underestimate the power of place.Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.The best global brands, ... Read more

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  • International Project Management

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    Is there a fundamental new catalyst that can significantly enhance access, affordability and quality of products and services to hundreds of millions of Indians? This catalyst is in the form of a new generation of start-up founders who are leveraging technology platforms, smartphone access, and rapid digitization of the Indian consumer. These young founders don't carry the baggage of the past and ... Read more

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