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“ms balaji”

Showing 1 - 12 of 12 results for “ms balaji”
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  • Social and Sustainability Marketing

    A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

    by Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, M.S. Balaji, Weng Marc Lim ...
    "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and ... Read more

    $73.99 USD

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  • Managing the Myths of Health Care

    Bridging the Separations between Care, Cure, Control, and Community

    by Henry Mintzberg ...
    “Health care is not failing but succeeding, expensively, and we don't want to pay for it. So the administrations, public and private alike, intervene to cut costs, and herein lies the failure.”In this sure-to-be-controversial book, leading management thinker Henry Mintzberg turns his attention to reframing the management and organization of health care.The problem is not management per se but a ... Read more

    $17.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Co-Creation for Sustainability

    The UN SDGs and the Power of Local Partnerships

    by Christopher Ansell, Eva Sørensen, Jacob Torfing ...
    The ebook edition of this title is Open Access and freely available to read online.The UN’s Sustainable Development Goals (SDGs) set an ambitious agenda for global problem-solving and create a framework to achieve it through the power of partnerships. Goal 17 points to the central importance of partnerships, networks, and multi-stakeholder collaborations for bringing together a broad range of ... Read more

    Free

  • Eco-Friendly and Fair

    Fast Fashion and Consumer Behaviour

    Edited by Mark Heuer, Carolin Becker-Leifhold ...
    Series series Textile Institute Series: Responsibility and Sustainability
    The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices.This book provides a comprehensive overview ... Read more

    $61.99 USD

  • Sustainability in Hospitality

    How Innovative Hotels are Transforming the Industry

    Edited by Miguel Angel Gardetti, Ana Laura Torres ...
    This ground-breaking research represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Covering supply chain management, innovative sustainability initiatives, CSR programmes, biologically-respectful tourism and Value Creation, Sustainability in Hospitality: How Innovative Hotels are Transforming the Industry presents valuable ... Read more

    $79.99 USD

  • Marketing Ethics & Society

    Edited by Lynne Eagle, Stephan Dahl ...
    Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book ... Read more

    $94.49 USD

  • Sustainability in Fashion and Textiles

    Values, Design, Production and Consumption

    Edited by Miguel Angel Gardetti, Ana Laura Torres ...
    There is no doubt that the textile industry – the production of clothing, fabrics, thread, fibre and related products – plays a significant part in the global economy. It also frequently operates with disregard to its environmental and social impacts. The textile industry uses large quantities of water and outputs large quantities of waste. As for social aspects, many unskilled jobs have ... Read more

    $59.99 USD

  • Exploring Entrepreneurship

    by Richard Blundel, Nigel Lockett, Catherine Wang, Suzanne Mawson ...
    A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the ... Read more

    $109.79 USD

  • Sport Entrepreneurship and Innovation

    Edited by Vanessa Ratten, João J. Ferreira ...
    This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their ... Read more

    $87.99 USD

  • The Virtues of Leadership

    Contemporary Challenges for Global Managers

    by Arménio Rego, Miguel Pina e Cunha, Stewart R. Clegg ...
    In a globalized world, where multinational companies have extensive power over a huge number of other organizations and millions of people, building positive organizational performance requires global leaders with virtues. Organizations, especially multinational ones, may be crucial engines of social and economic progress; global leaders' virtues and character strengths may be strong drivers of ... Read more

    $33.29 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • In Search of Business Models in Social Entrepreneurship

    Concepts and Cases

    Edited by Samapti Guha, Satyajit Majumdar ...
    Series series Business and Management (R0)
    This book discusses different innovative business models adopted by social enterprises to bring about social change in terms of creating capabilities among the marginalised section of people. These models also bring the sustainability of the enterprises to serve the people continuously. Establishing a theoretical base for further research in the area of business models in social entrepreneurship, ... Read more

    $152.09 USD

  • Consumer Behaviour

    by Zubin Sethna ...
    Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer ... Read more

    $84.59 USD