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Why Customers Really Buy

Uncovering the Emotional Triggers That Drive Sales

by Linda Goodman, Michelle Helin ...

The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers.Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, ... Read more

$13.99 USD

The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers.Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core,
... Read more

HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

by Harvard Business Review, Michael E. Porter, W. Chan Kim, Renée Mauborgne ...

Series series HBR's 10 Must Reads
Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 ... Read more

$17.99 USD or Free with Kobo Plus

Also available as: Audiobook

Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10
... Read more

Also available as: Audiobook
HBR'S 10 Must Reads: The Essentials

by Harvard Business Review, Clayton M. Christensen, Michael E. Porter, Daniel Goleman, Peter F. Drucker ...

Series series HBR's 10 Must Reads
An introduction to the most enduring ideas on management from Harvard Business ReviewChange is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for ... Read more

$17.99 USD or Free with Kobo Plus

An introduction to the most enduring ideas on management from Harvard Business ReviewChange is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for
... Read more
Managing The Professional Service Firm

by David H. Maister ...

International expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms.Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services ... Read more

$21.99 USD

Also available as: Audiobook

International expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms.Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services
... Read more

Also available as: Audiobook
The Strategy-Focused Organization

How Balanced Scorecard Companies Thrive in the New Business Environment

by David P. Norton, Robert S. Kaplan ...

The creators of the revolutionary performance management tool called the Balanced Scorecard introduce a new approach that makes strategy a continuous process owned not just by top management, but by everyone. In The Strategy-Focused Organization, Robert Kaplan and David Norton share the results of ten years of learning and research into more than 200 companies that have implemented the Balanced ... Read more

$32.99 USD or Free with Kobo Plus

The creators of the revolutionary performance management tool called the Balanced Scorecard introduce a new approach that makes strategy a continuous process owned not just by top management, but by everyone. In The Strategy-Focused Organization, Robert Kaplan and David Norton share the results of ten years of learning and research into more than 200 companies that have implemented the Balanced
... Read more
True Professionalism

The Courage to Care About Your People, Your Clients, and Your Career

by David H. Maister ...

David Maister, the world's premier consultant to professional service firms, vigorously challenges professionals to examine this essential, yet under-addressed question: What is true professionalism?Professional firms are forever trying to get their people to act like professionals—to do the right things. Though their various incentives may create employee compliance, these don't often encourage ... Read more

$13.99 USD

David Maister, the world's premier consultant to professional service firms, vigorously challenges professionals to examine this essential, yet under-addressed question: What is true professionalism?Professional firms are forever trying to get their people to act like professionals—to do the right things. Though their various incentives may create employee compliance, these don't often encourage
... Read more
What to Ask the Person in the Mirror

Critical Questions for Becoming a More Effective Leader and Reaching Your Potential

by Robert Steven Kaplan ...

Successful leaders know that leadership is less often about having all the answers—and more often about asking the right questions. The challenge lies in being able to step back, reflect, and ask the key questions that are critical to your performance and your organization’s effectiveness.In What to Ask the Person in the Mirror, leadership expert Robert Kaplan presents a process for asking the big ... Read more

$21.99 USD or Free with Kobo Plus

Successful leaders know that leadership is less often about having all the answers—and more often about asking the right questions. The challenge lies in being able to step back, reflect, and ask the key questions that are critical to your performance and your organization’s effectiveness.In What to Ask the Person in the Mirror, leadership expert Robert Kaplan presents a process for asking the big
... Read more
Harvard Business Review on Succeeding as an Entrepreneur

by Harvard Business Review ...

Series series Harvard Business Review Paperback Series
If you need the best practices and ideas for launching new ventures-but don’t have time to find them-this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you: Zero in on your most promising prospects Set a clear direction for your start-up Test and revise your assumptions along the way Tackle risks that could sabotage ... Read more

$15.99 USD or Free with Kobo Plus

If you need the best practices and ideas for launching new ventures-but don’t have time to find them-this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you: Zero in on your most promising prospects Set a clear direction for your start-up Test and revise your assumptions along the way Tackle risks that could sabotage
... Read more
Acing the Interview

How to Ask and Answer the Questions That Will Get You the Job

by Tony Beshara ...

At some point, most people have been caught off guard by tough interview questions. This book helps you take charge of the situation!In Acing the Interview, the employment expert Dr. Phil called “the best of the best” gives job seekers candid advice for answering even the most unexpected questions, including:You really don’t have as much experience as we would like?why should we hire you?How many ... Read more

$6.49 USD

Also available as: Audiobook

At some point, most people have been caught off guard by tough interview questions. This book helps you take charge of the situation!In Acing the Interview, the employment expert Dr. Phil called “the best of the best” gives job seekers candid advice for answering even the most unexpected questions, including:You really don’t have as much experience as we would like?why should we hire you?How many
... Read more

Also available as: Audiobook
Earn What You're Really Worth

Maximize Your Income at Any Time in Any Market

by Brian Tracy ...

Whether you’re searching for your first job or looking for a career change, this essential guidebook is here to set you up for success and land you the job and income you deserve.One of the most important assets you have is your earning ability: your ability to do something that other people will pay you for. This asset can be valuable and increase each year, or it can be stagnant and flat.Your ... Read more

$14.99 USD

Also available as: Audiobook

Whether you’re searching for your first job or looking for a career change, this essential guidebook is here to set you up for success and land you the job and income you deserve.One of the most important assets you have is your earning ability: your ability to do something that other people will pay you for. This asset can be valuable and increase each year, or it can be stagnant and flat.Your
... Read more

Also available as: Audiobook
Star Brands

A Brand Manager's Guide to Build, Manage & Market Brands

by Carolina Rogoll ...

For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing ... Read more

$18.99 USD

For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing
... Read more
The 7 Hidden Reasons Employees Leave

How to Recognize the Subtle Signs and Act Before It's Too Late

by Leigh Branham ...

People are four times more likely to leave a job because of something going on in the office than for an outside opportunity.Employee engagement and retention expert Leigh Branham offers real solutions to help you overcome the costly problem of employee turnover. The book examines the factors that contribute to turnover--such as manager relationships, lack of trust in senior leadership, company ... Read more

$7.99 USD

Also available as: Audiobook

People are four times more likely to leave a job because of something going on in the office than for an outside opportunity.Employee engagement and retention expert Leigh Branham offers real solutions to help you overcome the costly problem of employee turnover. The book examines the factors that contribute to turnover--such as manager relationships, lack of trust in senior leadership, company
... Read more

Also available as: Audiobook

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“michelle helin”

Why Customers Really Buy

People who read this also enjoyed

HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

HBR'S 10 Must Reads: The Essentials

Managing The Professional Service Firm

The Strategy-Focused Organization

True Professionalism

What to Ask the Person in the Mirror

Harvard Business Review on Succeeding as an Entrepreneur

Acing the Interview

Earn What You're Really Worth

Star Brands

The 7 Hidden Reasons Employees Leave

eReaders

Apps

Accessories

Shopping Cart

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Your Shopping Cart is empty

Available:

1 audiobook monthly

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“michelle helin”

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