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“michel badoc”

Showing 1 - 12 of 12 results for “michel badoc”
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  • Neuromarketing in Action

    How to Talk and Sell to the Brain

    by Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc ...
    Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background ... Read more

    $35.99 USD

  • The Neuro-Consumer

    Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain

    by Anne-Sophie Bayle-Tourtoulou, Michel Badoc ...
    Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the ... Read more

    $76.99 USD

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  • The Sleep Solution

    Why Your Sleep is Broken and How to Fix It

    by W. Chris Winter M.D. ...
    From the host of the Sleep Unplugged podcast—with cutting-edge sleep science and time-tested techniques, The Sleep Solution will help anyone achieve healthy sleep and eliminate pills, pain, and fatigue.If you want to fix your sleep problems, Internet tips and tricks aren’t going to do it for you. You need to really understand what’s going on with your sleep—both what your problems are and how to ... Read more

    $8.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • What It's Like to Be a Dog

    And Other Adventures in Animal Neuroscience

    by Gregory Berns ...
    "Dog lovers and neuroscientists should both read this important book." -- Dr. Temple GrandinWhat is it like to be a dog? A bat? Or a dolphin? To find out, neuroscientist and bestselling author Gregory Berns and his team did something nobody had ever attempted: they trained dogs to go into an MRI scanner -- completely awake -- so they could figure out what they think and feel. And dogs were just ... Read more

    $13.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • How Walmart Is Destroying America (And the World)

    And What You Can Do about It

    by Bill Quinn ...
    After carving up the once lovingly cared-for downtowns of Small Town America, Wal-Mart launched a frontal assault on mom-and-pop businesses all over the globe. With 1.5 million employees operating more than 3,500 stores, Wal-Mart is now the world's largest private employer. In this third edition of How Wal-Mart Is Destroying America (and the World), intrepid Texas newspaperman Bill Quinn continues ... Read more

    $14.99 USD

  • Neuro-Sell

    How Neuroscience can Power Your Sales Success

    by Simon Hazeldine ...
    Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going ... Read more

    $31.99 USD

  • The Cognitive-Emotional Brain

    From Interactions to Integration

    by Luiz Pessoa ...
    A study that goes beyond the debate over functional specialization to describe the ways that emotion and cognition interact and are integrated in the brain.The idea that a specific brain circuit constitutes the emotional brain (and its corollary, that cognition resides elsewhere) shaped thinking about emotion and the brain for many years. Recent behavioral, neuropsychological, neuroanatomy, and ... Read more

    $31.99 USD

  • Navigating the New Retail Landscape

    A Guide for Business Leaders

    by Alan Treadgold, Jonathan Reynolds ...
    The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and drivers of change that define the new global landscape of ... Read more

    $43.99 USD

  • The Physiology of Synapses

    by John Carew Eccles ...
    The Physiology of Synapses covers the considerable advances in understanding the complex physiology of synapses. This book is divided into 16 chapters that emphasize the mechanism of synaptic transmission. The first chapters describe the structural and physiological features of chemically transmitting synapses. The subsequent chapters deal with the excitatory postsynaptic responses to presynaptic ... Read more

    $65.99 USD

  • Multisensory Flavor Perception

    From Fundamental Neuroscience Through to the Marketplace

    Edited by Betina Piqueras-Fiszman, Charles Spence ...
    Series series Woodhead Publishing Series in Food Science, Technology and Nutrition
    Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace provides state-of-the-art coverage of the latest insights from the rapidly-expanding world of multisensory flavor research. The book highlights the various types of crossmodal interactions, such as sound and taste, and vision and taste, showing their impact on sensory and hedonic perception, along with their ... Read more

    $224.99 USD

  • The Retinal Müller Cell

    Structure and Function

    by Vijay Sarthy, Harris Ripps ...
    Series series Perspectives in Vision Research
    The human brain contains more than a billion neurons which interconnect to form networks that process, store, and recall sensory information. These neuronal activities are supported by a group of accessory brain cells coll- tively known as neuroglia. Surprisingly, glial cells are ten times more - merous than neurons, and occupy more than half the brain volume (Hydén, 1961). Although long ... Read more

    $188.99 USD

  • The Oscillating Brain

    How Our Brain Works

    by Timothy D. Sheehan M.D. ...
    The Oscillating Brain explains for the first time how the human brain works. Neural oscillation is a form of repetitive activity which is characteristic of complex systems. The brain has extensive reciprocal connections. Reciprocal connectivity is the basis for neural oscillation. While some patterns of neural oscillation are localized (restricted to specific regions of the brain), others involve ... Read more

    $3.99 USD