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Showing 1 - 12 of 12 results for “michael schade”
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  • Identity-Based Brand Management

    Fundamentals—Strategy—Implementation—Controlling

    by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, Rico Piehler ...
    Series series Business and Economics (German Language)
    This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and ... Read more

    $40.49 USD

  • Identity-Based Brand Management

    Fundamentals—Strategy—Implementation—Controlling

    by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, Rico Piehler ...
    Series series Business and Economics (German Language)
    This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and ... Read more

    $35.99 USD

  • Identity-Based Brand Management

    Fundamentals—Strategy—Implementation—Controlling

    by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade ...
    Series series Business and Management (R0)
    This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the concept of identity-based brand management has proven to be the most efficient management model to ... Read more

    $49.49 USD

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  • The Management of Small and Medium Enterprises

    Edited by Matthias Fink, Sascha Kraus ...
    Series series Routledge Studies in Small Business
    Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.Collecting work from dozens of leading scholars in ... Read more

    $67.99 USD

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    by Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Read more

    $280.00 USD

  • Sales Excellence

    Systematic Sales Management

    by Christian Homburg, Heiko Schäfer, Janna Schneider ...
    Series series Business and Management (R0)
    This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct reports but an entire ... Read more

    $71.99 USD

  • Human Resources Strategies

    Balancing Stability and Agility in Times of Digitization

    by Armin Trost ...
    Series series Business and Management (R0)
    The digitalization of businesses calls for new forms of leadership and collaboration, as traditional human resources strategies are reaching their limits. Personal responsibility, networking and diversity are increasingly recognized as key prerequisites for agility, adaptability and innovativeness.This book encourages HR managers who want to be pioneers of, or support, digital transformation to ... Read more

    $58.49 USD

  • Managing in a VUCA World

    Edited by Oliver Mack, Anshuman Khare, Thomas Burgartz, Andreas Krämer ...
    Series series Business and Management (R0)
    This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an introduction to VUCA and ... Read more

    $170.09 USD

  • Digital Transformation of Learning Organizations

    Edited by Dirk Ifenthaler, Sandra Hofhues, Marc Egloffstein, Christian Helbig ...
    Series series Education (R0)
    This open access volume provides insight into how organizations change through the adoption of digital technologies. Opportunities and challenges for individuals as well as the organization are addressed. It features four major themes: 1. Current research exploring the theoretical underpinnings of digital transformation of organizations. 2. Insights into available digital technologies as well as ... Read more

    Free

  • Change Management

    Fundamentals and Success Factors

    by Thomas Lauer ...
    Series series Business and Management (R0)
    This book provides a compact overview of the topic of change management. It contains a comprehensible introduction to the basics and techniques of organizational change and provides practical information on the most important success factors. The reading is suitable for practitioners as well as for courses at colleges and universities. Topics such as stakeholder analysis, the use of the Social ... Read more

    $49.49 USD

  • Higher Education Landscape 2030

    A Trend Analysis Based on the AHEAD International Horizon Scanning

    by Dominic Orr, Maren Luebcke, J. Philipp Schmidt, Markus Ebner, Klaus Wannemacher, Martin Ebner, Dieter Dohmen ...
    Series series Education (R0)
    This open access Springer Brief provides a systematic analysis of current trends and requirements in the areas of knowledge and competence in the context of the project “(A) Higher Education Digital (AHEAD)—International Horizon Scanning / Trend Analysis on Digital Higher Education.” It examines the latest developments in learning theory, didactics, and digital-education technology in connection ... Read more

    Free

  • Communication and Leadership in the 21st Century

    The Difficult Path from Classical Public Relations to Genuine Modern Communication Management

    Edited by Holger Sievert, Daniela Bell ...
    For some people, Public Relations used to be "that former journalist type who deals with the media." However, the public perception of the profession has changed quite substantially. Communication has become a genuine modern management function. The integration of successful public relations is a crucial contribution to raising the level of professionalism in an organization. "Communication and ... Read more

    $7.99 USD or Free with Kobo Plus