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A Master Class in Brand Planning

The Timeless Works of Stephen King

Edited by Judie Lannon, Merry Baskin ...

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, ... Read more

$54.00 USD

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn,
... Read more

Strategic Thinking

A Step-by-step Approach to Strategy and Leadership

by Simon Wootton, Terry Horne ...

Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.With new online ... Read more

$33.99 USD

Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.With new online
... Read more
Entrepreneurship in Theory and Practice

Paradoxes in Play, Second Edition

by Suna Løwe Nielsen, Kim Klyver, Majbritt Rostgaard Evald ...

Aimed primarily at undergraduate students, this highly successful textbook provides the reader with a broad overview of the entrepreneurship phenomenon. It focuses on the emergence, evaluation and organizing of entrepreneurial opportunities in various organizational contexts. This thoroughly revised second edition brings it up to date with the newest trends in the entrepreneurship field and ... Read more

$35.99 USD

Aimed primarily at undergraduate students, this highly successful textbook provides the reader with a broad overview of the entrepreneurship phenomenon. It focuses on the emergence, evaluation and organizing of entrepreneurial opportunities in various organizational contexts. This thoroughly revised second edition brings it up to date with the newest trends in the entrepreneurship field and
... Read more
Managing Change, Creativity and Innovation

by Costas Andriopoulos, Patrick Dawson ...

A fresh approach to managing organizational change by looking at it as complex, dynamic and messy as opposed to a series of neat, linear stages and processes leading to success.Key to the approach is the idea that change, creativity and innovation all overlap and interconnect rather than being three separate areas of study and that managing the three together is central to organizations having the ... Read more

$84.99 USD

A fresh approach to managing organizational change by looking at it as complex, dynamic and messy as opposed to a series of neat, linear stages and processes leading to success.Key to the approach is the idea that change, creativity and innovation all overlap and interconnect rather than being three separate areas of study and that managing the three together is central to organizations having the
... Read more
Emotionomics: Leveraging Emotions for Business Success

by Dan Hill ...

For far too long, emotions have been ignored in favor of rationality and efficiency. Breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency. Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the ... Read more

$25.99 USD

For far too long, emotions have been ignored in favor of rationality and efficiency. Breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency. Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the
... Read more
Change Management

A Guide to Effective Implementation

by James McCalman, Sabina Siebert, Robert A Paton ...

Now a classic in its field, the fourth edition of Change Management: A Guide to Effective Implementation continues to offer readers highly practical strategies and step-by-step guidance for applying different models of change in different organizational scenarios.New to the Fourth Edition:A third expert author, Sabina Siebert, bringing a background in sociology and cultural studiesAn improved ... Read more

$107.99 USD

Now a classic in its field, the fourth edition of Change Management: A Guide to Effective Implementation continues to offer readers highly practical strategies and step-by-step guidance for applying different models of change in different organizational scenarios.New to the Fourth Edition:A third expert author, Sabina Siebert, bringing a background in sociology and cultural studiesAn improved
... Read more
Marketing Strategy and Competitive Positioning

by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee ...

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Read more

$41.99 USD

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and
... Read more
Market Research Best Practice

30 Visions for the Future

by ESOMAR ...

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest ... Read more

$100.00 USD

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest
... Read more
Managing Change

Enquiry and Action

by Nic Beech, Robert MacIntosh, Paul Krust, Selvi Kannan, Ann Dadich ...

Managing Change: Enquiry and Action, Australasian edition offers a fresh perspective of change theory with contemporary examples providing students with the tools they need to navigate the complexities of change within organisations. The book features notions of innovation, disruption and agile learning that are necessary in an intensified business world. Using an enquiry-action framework, the ... Read more

$93.99 USD

Managing Change: Enquiry and Action, Australasian edition offers a fresh perspective of change theory with contemporary examples providing students with the tools they need to navigate the complexities of change within organisations. The book features notions of innovation, disruption and agile learning that are necessary in an intensified business world. Using an enquiry-action framework, the
... Read more
The Sixth Sense

Accelerating Organizational Learning with Scenarios

by Kees van der Heijden, Ron Bradfield, George Burt, George Cairns, George Wright ...

This book helps managers move beyond the idea that the future of business will resemble the past and allows them to use scenarios to imagine multiple perspectives. The concepts of organizational realities, experience, and beliefs are explored to encourage and embrace change in business organizations for a successful future. ... Read more

$47.00 USD

This book helps managers move beyond the idea that the future of business will resemble the past and allows them to use scenarios to imagine multiple perspectives. The concepts of organizational realities, experience, and beliefs are explored to encourage and embrace change in business organizations for a successful future.
... Read more
Create a Winning Team

A practical guide to successful team leadership

by Kevin Benfield ...

As a team leader, do you believe you can make a real difference to the performance of your team? If you do, Create a Winning Team will help you do just that.This book is a practical and commonsense guide to successful team working. It focuses on the skills that team leaders need to develop to work together effectively - unlike most books about team work, which focus on team building events and ... Read more

$3.99 USD

As a team leader, do you believe you can make a real difference to the performance of your team? If you do, Create a Winning Team will help you do just that.This book is a practical and commonsense guide to successful team working. It focuses on the skills that team leaders need to develop to work together effectively - unlike most books about team work, which focus on team building events and
... Read more
Management Consultancy

by Morgen Witzel ...

What is management consultancy? How has it developed? How does it affect businesses? This book answers these questions and introduces the field for those looking to develop a career as a management consultant.Providing a thorough introduction to management consultancy, Morgen Witzel covers the topic from a range of perspectives including the field's historical development, the client's perspective ... Read more

$89.99 USD

What is management consultancy? How has it developed? How does it affect businesses? This book answers these questions and introduces the field for those looking to develop a career as a management consultant.Providing a thorough introduction to management consultancy, Morgen Witzel covers the topic from a range of perspectives including the field's historical development, the client's perspective
... Read more

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“merry baskin”

A Master Class in Brand Planning

People who read this also enjoyed

Strategic Thinking

Entrepreneurship in Theory and Practice

Managing Change, Creativity and Innovation

Emotionomics: Leveraging Emotions for Business Success

Change Management

Marketing Strategy and Competitive Positioning

Market Research Best Practice

Managing Change

The Sixth Sense

Create a Winning Team

Management Consultancy

eReaders

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Shopping Cart

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Your Shopping Cart is empty

Available:

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“merry baskin”

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