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“meg lightheart”

Showing 1 - 12 of 12 results for “meg lightheart”
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  • 3-Hour Presentation Plan, The

    Prepare a perfect presentation in less than 3 hours

    by Meg Lightheart, Andrew Lightheart ...
    Plan a first rate presentation in three hours or less, quickly produce slides and handouts, and discover ways to deliver it calmly, confidently and capably. ... Read more

    $10.79 USD

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  • The New Rules of Green Marketing

    Strategies, Tools, and Inspiration for Sustainable Branding

    by Jacquelyn A. Ottman ...
    Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... Read more

    $17.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Mortgage Agent's Path to Success

    by Joseph White ...
    Your path to success in the mortgage brokering industry begins with "The Mortgage Agent's Path to Success," a book written by industry professional Joseph J. White. This inspiring book includes Motivate Me!, a vital step in self-motivation that will help you define what success means to you and keep you focused on it every day.Including powerful strategies to grow your business, you'll find this ... Read more

    $9.99 USD or Free with Kobo Plus

  • The Complete Idiot's Guide to Live Auctions

    A Must-Have Resource for Buyers and Sellers—from Opening Bid to Final Sale

    by The National Auctioneers Assoc ...
    Do I hear $16.95?A $227.5 billion enterprise around the world, live auctions feature everything from cars to homes, fine art to coal. The only book of its kind, this guide will show how lucrative, fast-paced, and exciting this business is. It covers rules, lingo, setting up an auction, hiring professional auctioneers, and how the most popular auctions work.• 24% of U.S. consumers, or around 50 ... Read more

    $8.99 USD

  • The Channel Advantage

    by Tim Furey, Lawrence Friedman ...
    Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry players are selling practically the same products at essentially the same prices at about the same cost, the only real source of sustainable competitive advantage is the sales channel: how you sell, not what you sell. Selling becomes a question ... Read more

    $102.99 USD

  • Simple Selling Skills

    by Ted Schulte ...
    Simple Selling Skills is an affordable, easy-to-read, educational ebook that will introduce you to a commonsense approach to the art of selling that focuses on the customer. Selling is not something you do "to" someone, selling is something you do "with" someone; it is about the interactions between people. If you are good with people, then you can excel in your sales career. This ebook will ... Read more

    $2.99 USD or Free with Kobo Plus

  • Brand Is Destiny

    The Ultimate Bottom Line

    by Marc H. Rudov ...
    Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.CEOs and entrepreneurs will learn why:Sears went from leader to loserIBM's revenues shrank 19 quarters in a rowApple's new spaceship HQ will kill its brandUnions impede the ... Read more

    $12.39 USD or Free with Kobo Plus

  • Developing Service Products and Brands

    by Jochen Wirtz ...
    Series Book 3 - Winning in Service Markets Series
    All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex task that requires an understanding of how the core and supplementary services should be combined, sequenced, and delivered to create a value proposition that meets the needs of target segments. Developing Service Products and Brands is the ... Read more

    $4.95 USD

  • Management of Marketing

    by Paul Reynolds, Geoff Lancaster ...
    The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be ... Read more

    $57.99 USD

  • International Marketing in the Fast Changing World

    Edited by Shaoming Zou, Bodo B. Schlegelmilch, Barbara Stottinger ...
    Series Book 26 - Advances in International Marketing
    Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional ... Read more

    $150.89 USD

  • Transformational Products

    The code behind digital products that are shaping our lives and revolutionizing our economies

    by Matthias Schrader ...
    Series Book 00 - Edition NFO
    In his new book Matthias Schrader, co-founder and CEO of SinnerSchrader, puts the digital transformation on its feet. Whoever starts the digital transformation at the company has already lost. In the meantime, digital products from companies such as Google, Apple, Facebook and Amazon are conquering the everyday life of users. They successfully penetrate sectors such as banking, insurance, ... Read more

    $10.99 USD or Free with Kobo Plus

  • Win More Business - Write Better Proposals

    by Michel Theriault ...
    Get the strategic techniques you need to change your proposals from simply providing information to delivering clear, concise and compelling proposals that differentiate you from the competition, persuade your client and win more business.Learn from Michel's experience writing winning proposals that resulted in billions of dollars in revenues. Get insider knowledge that's based on his work with ... Read more

    Free