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  • Pricing in the Age of AI

    How AI is transforming pricing decisions, and what opportunities, challenges, and risks these transformations bring.Pricing in the Age of AI explores the evolution of pricing decisions, with a particular emphasis on recent advancements. In the age of big data and AI, pricing strategies have undergone a dramatic transformation. For instance, in e-commerce, prices can now be adjusted every few ... Read more

    $25.99 USD

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  • Precision Retailing

    Driving Results with Behavioral Insights and Data Analytics

    Series series Behaviorally Informed Organizations
    Without a doubt, the COVID-19 era has forced the retail sector to rethink the way it conducts business. Customer experience has largely shifted into the digital realm, and questions have emerged about how to best optimize and evolve business operations in light of this change.Drawing on a host of expert contributors, Precision Retailing takes a broad perspective on precision retailing as the ... Read more

    $28.99 USD

  • Demand Prediction in Retail

    A Practical Guide to Leverage Data and Predictive Analytics

    Series series Business and Management (R0)
    From data collection to evaluation and visualization of prediction results, this book provides a comprehensive overview of the process of predicting demand for retailers. Each step is illustrated with the relevant code and implementation details to demystify how historical data can be leveraged to predict future demand. The tools and methods presented can be applied to most retail settings, both ... Read more

    $80.99 USD

  • AI in Supply Chains

    Perspectives from Global Thought Leaders

    Edited by Maxime C. Cohen, Tinglong Dai ...
    Series series Operations Research (R0)
    Bringing together some of the world’s foremost supply-chain thinkers, this book shows how artificial intelligence (AI) is rewriting the rules of global supply chain management. It explores machine learning, computer vision, large-language models, and generative AI in action – how they’re used to refine demand forecasts, optimize inventories, and drive down costs while service levels soar. The book ... Read more

    $71.99 USD

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  • Generative AI in FinTech: Revolutionizing Finance Through Intelligent Algorithms

    Series series Intelligent Technologies and Robotics (R0)
    This book delves into the intersection of generative artificial intelligence (AI) and the financial Technology (FinTech) industry. This book provides a comprehensive exploration of how Generative AI, a cutting-edge subset of artificial intelligence, is fundamentally altering the landscape of finance. It meticulously unravels the intricate ways in which advanced algorithms, powered by generative AI ... Read more

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  • Unleashing the Startup Unicorn

    Breaking Through Constraints to the Entrepreneurial Spirit

    by Vivek Kale ...
    It is well known that high-tech startups need to innovate to survive, yet the failure rate for innovation is shockingly high. Nearly three out of four new products or services, i.e., their startups, miss their revenue and profit goals–or fail entirely.It’s a misconception that high-tech startups fail only because of the failing products or finances. The failures could also be because of erroneous ... Read more

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  • Data Analytics and Business Intelligence

    Computational Frameworks, Practices, and Applications

    Business Analytics (BA) is an evolving phenomenon that showcases the increasing importance of using huge volumes of data to generate value for businesses. Advances in BA have offered great opportunities for organisations to improve, innovate, and develop existing or new processes, products, and services. BA is the process of transforming data into actionable insight by using statistical and ... Read more

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  • A PRACTITIONER'S GUIDE TO BUSINESS ANALYTICS: Using Data Analysis Tools to Improve Your Organization’s Decision Making and Strategy

    The Definitive Guide to Using Analytics for Better Business Decisions "A must-read for anyone who is directly or indirectly leading or managing an analytics function--and anyone who wants to make better decisions based on analytics, not just intuition or an 'overemphasis on industry knowledge, which crowds out good analytics.'" -- Charlotte E. Sibley, President, Sibley Associates, a bioPharma ... Read more

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  • Generative AI for Beginners: Understanding Artificial Intelligence. Unlocking the Matrix with GPT-4, LLMs, Deep Neural Networks, and Practical Machine Learning

    by Alex Quant ...
    Artificial Intelligence is transforming industries and reshaping society, making AI literacy essential in today's fast-evolving digital landscape. This comprehensive guide introduces generative AI concepts for beginners, offering foundational knowledge on technologies like GPT-4, Large Language Models (LLMs), and neural networks. It explores the inner workings of GPT-4 and LLMs, the structure and ... Read more

    $9.99 USD or Free with Kobo Plus

  • Data Mining Techniques

    For Marketing, Sales, and Customer Relationship Management

    The leading introductory book on data mining, fully updated and revised!When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50% new and revised— is a significant update from the previous ... Read more

    $42.00 USD

  • Beyond AI

    ChatGPT, Web3, and the Business Landscape of Tomorrow

    Series series Business and Management (R0)
    This book explores the transformative potential of ChatGPT, Web3, and their impact on productivity and various industries. It delves into Generative AI (GenAI) and its representative platform ChatGPT, their synergy with Web3, and how they can revolutionize business operations. It covers the potential impact surpassing prior industrial revolutions.After providing an overview of GenAI, ChatGPT, and ... Read more

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  • Creating Value with Data Analytics in Marketing

    Mastering Data Science

    Series series Mastering Business Analytics
    This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in ... Read more

    $72.99 USD