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Advertising at the Crossroads (RLE Advertising)

by Max Geller ...

Series series Routledge Library Editions: Advertising
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self ... Read more

$68.99 USD

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self
... Read more

Quickly Dominate Social Media Marketing: The Ultimate Guide Top Tips to Pinterest, Google+, Facebook, Twitter, Instagram, LinkedIn and YouTube Viral Marketing

by Amanda Eliza Bertha ...

Quickly Dominate Social Media Marketing: The Ultimate Guide Top Tips to Pinterest, Google+, Facebook, Twitter, Instagram, LinkedIn and YouTube Viral Marketing.Reach out to the world and get them to like you. ... Read more

$3.29 USD or Free with Kobo Plus

Quickly Dominate Social Media Marketing: The Ultimate Guide Top Tips to Pinterest, Google+, Facebook, Twitter, Instagram, LinkedIn and YouTube Viral Marketing.Reach out to the world and get them to like you.
... Read more
Advertising Headlines That Make You Rich

Create Winning Ads, Web Pages, Sales Letters and More

by David Garfinkel ...

From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits.The headline makes the difference when it comes to advertising—whether it's a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more ... Read more

$1.99 USD or Free with Kobo Plus

From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits.The headline makes the difference when it comes to advertising—whether it's a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more
... Read more
Bargain Fever

How to Shop in a Discounted World

by Mark Ellwood ...

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood ... Read more

$14.99 USD

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood
... Read more
Sex in Advertising

Perspectives on the Erotic Appeal

Edited by Tom Reichert, Jacqueline Lambiase ...

Series series Routledge Communication Series
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and ... Read more

$70.99 USD

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and
... Read more
Your A Game

winning promo for genre fiction

by Damon Suede, Heidi Cullinan ...

Promoting genre fiction grows more competitive every day, yet no two authors or careers are alike.Our solution: a chooseable adventure so you can pick the path toward the career you've always wanted. We offer a promo game plan tailored to your personal style, strategy, and measure of success.Your A Game explains the tools and rules of kickass genre marketing to let you make your best next move. We ... Read more

$8.99 USD

Promoting genre fiction grows more competitive every day, yet no two authors or careers are alike.Our solution: a chooseable adventure so you can pick the path toward the career you've always wanted. We offer a promo game plan tailored to your personal style, strategy, and measure of success.Your A Game explains the tools and rules of kickass genre marketing to let you make your best next move. We
... Read more
Blurb Your Novel

How to Write Book Descriptions For Fiction

by Kat Sheridan ...

The Blurb: Your Second Most Powerful Marketing Tool!You’ve written a great story and have the perfect cover for your novel, so why aren’t you getting the sales you deserve? Why are readers looking but not buying?Maybe you’re shortchanging yourself with a less-than-stellar blurb. Whether you call it cover copy, jacket copy, flap copy, book description, promotional copy, or a blurb, those words are ... Read more

$2.99 USD or Free with Kobo Plus

The Blurb: Your Second Most Powerful Marketing Tool!You’ve written a great story and have the perfect cover for your novel, so why aren’t you getting the sales you deserve? Why are readers looking but not buying?Maybe you’re shortchanging yourself with a less-than-stellar blurb. Whether you call it cover copy, jacket copy, flap copy, book description, promotional copy, or a blurb, those words are
... Read more
Get Your Money Where Your Mouth Is

How to Use Seminars and Public Speaking to Market and Promote Your Business, Profession, or Passion—Profitably

by David R. Portney ...

We are in an age where the battle to get your customers’ attention is fierce and advertising options are becoming more expensive and less effective. In Get Your Money Where Your Mouth Is, you will learn everything you need to know to market yourself and your business in the least expensive and most effective way possible—by using the power of seminars and public speaking.With seminar and public ... Read more

$9.99 USD or Free with Kobo Plus

We are in an age where the battle to get your customers’ attention is fierce and advertising options are becoming more expensive and less effective. In Get Your Money Where Your Mouth Is, you will learn everything you need to know to market yourself and your business in the least expensive and most effective way possible—by using the power of seminars and public speaking.With seminar and public
... Read more
Free Reports Exposed!

“How To Write Your Very Own Free Report In Less Than 60 Minutes & Quickly Distribute It For Generous Profits!”

by Thrivelearning Institute Library ...

Series series How to Develop & Sell Your Own Products
FREE REPORT!How often do you see those words as you surf the Internet looking for information? About a bazillion? Everybody seems to be offering a free report about almost any and every subject under the sun now days. The question is, why? Why should anybody go to all of the work, trouble and effort to produce a report that is not going to be sold but be given away for free?Ah! You see the point ... Read more

$0.99 USD

FREE REPORT!How often do you see those words as you surf the Internet looking for information? About a bazillion? Everybody seems to be offering a free report about almost any and every subject under the sun now days. The question is, why? Why should anybody go to all of the work, trouble and effort to produce a report that is not going to be sold but be given away for free?Ah! You see the point
... Read more
Your Ad Ignored Here

Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings

by Tom Fishburne ...

“Tom is the David Ogilvy of cartooning.”--Seth Godin, author of Purple CowFrom the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt ... Read more

$9.99 USD

“Tom is the David Ogilvy of cartooning.”--Seth Godin, author of Purple CowFrom the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt
... Read more
Facebook Twitter Feed Application: build your list and drive traffic to your business (Internet Marketing Guru)

by Kenneth Parker ...

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Brand New: The Shape of Brands to Come

by Wally Olins ...

The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscapeWhat is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room ... Read more

$15.99 USD

The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscapeWhat is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room
... Read more

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Top Series in United States

Routledge Library Editions: Advertising

Advertising at the Crossroads (RLE Advertising)

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Quickly Dominate Social Media Marketing: The Ultimate Guide Top Tips to Pinterest, Google+, Facebook, Twitter, Instagram, LinkedIn and YouTube Viral Marketing

Advertising Headlines That Make You Rich

Bargain Fever

Sex in Advertising

Your A Game

Blurb Your Novel

Get Your Money Where Your Mouth Is

Free Reports Exposed!

Your Ad Ignored Here

Facebook Twitter Feed Application: build your list and drive traffic to your business (Internet Marketing Guru)

Brand New: The Shape of Brands to Come

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Top Series in United States

Routledge Library Editions: Advertising

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