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Showing 1 - 12 of 12 results for “martin eisend”
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  • Research Methodology in Marketing

    Theory Development, Empirical Approaches and Philosophy of Science Considerations

    by Martin Eisend, Alfred Kuss ...
    Series series Business and Management (R0)
    This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are ... Read more

    $143.09 USD

  • Advances in Advertising Research (Vol. III)

    Current Insights and Future Trends

    Edited by Tobias Langner, Shintaro Okazaki, Martin Eisend ...
    Series series Business and Management (R0)
    Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising ... Read more

    $49.49 USD

  • Dynamic Capabilities and Relationships

    Discourses, Concepts, and Reflections

    Edited by Tomás Bayón, Martin Eisend, Jochen Koch, Albrecht Söllner, Markus Vodosek, Heinz-Theo Wagner ...
    Series series Contributions to Management Science
    Building on the seminal work of David Teece, Kathleen Eisenhardt, Jeffrey Martin, and others, this volume applies the concept of dynamic capabilities to help readers understand how organizations can be successful in highly dynamic environments. The contributions, written by researchers who participated in the research program "Dynamic Capabilities and Relationships" and international researchers ... Read more

    $143.09 USD

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  • Creativity and Leadership in Science, Technology, and Innovation

    Edited by Sven Hemlin, Carl Martin Allwood, Ben Martin, Michael D. Mumford ...
    Series series Routledge Studies in Innovation, Organizations and Technology
    Leadership is vital to creativity and successful innovation in groups and organizations; leadership is however seldom studied in the academic literature as a creativity driver. One reason for the lack of attention paid to leadership’s effect on creativity may be the common belief that creativity cannot and should not be managed. Creative individuals and groups are regarded as, and indeed often are ... Read more

    $77.99 USD

  • New Ways of Working Practices

    Antecedents and Outcomes

    Edited by Jan de Leede ...
    Series Book 16 - Advanced Series in Management
    New technologies, new office concepts and new working environments are all big concepts, and we are just at the start of understanding the impact of these global trends on shaping our behaviors at work. This book describes and analyses the trends known as 'New Ways of Working' primarily addressing the behavioral side of NWW practices as many researchers and practitioners claim the success of NWW ... Read more

    $122.99 USD

  • Role Of Creativity In The Management Of Innovation, The: State Of The Art And Future Research Outlook

    by Alexander Brem, Rogelio Puente-diaz, Marine Agogue ...
    Series Book 27 - Series On Technology Management
    The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in the context of innovation management from an interdisciplinary perspective of business, psychology and engineering. It takes papers from a Special Issue in the International Journal of Innovation and Management, published by World Scientific ... Read more

    $106.19 USD

  • The Oxford Handbook of Evidence-Based Management

    Edited by Denise M. Rousseau ...
    Series series Oxford Library of Psychology
    From medicine to education, evidence-based approaches aim to evaluate and apply scientific evidence to a problem in order to arrive at the best possible solution. Thus, using scientific knowledge to inform the judgment of managers and the process of decision-making in organizations, Evidence-based Management (EBMgt) is the science-informed practice of management. Written by leading experts in the ... Read more

    $76.49 USD

  • The Routledge Companion to the Future of Marketing

    Edited by Luiz Moutinho, Enrique Bigné, Ajay K. Manrai ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.Selected Contents: Part 1: New Paradigms and ... Read more

    $68.99 USD

  • Reconsidering Change Management

    Applying Evidence-Based Insights in Change Management Practice

    by Steven ten Have, Wouter ten Have, Anne-Bregje Huijsmans, Maarten Otto ...
    Series series Routledge Studies in Organizational Change & Development
    Despite the popularity of organizational change management, the question arises whether its prescriptions and dominant beliefs and practices are based on solid and convergent evidence. Organizational change management entails interventions intended to influence the task-related behavior and associated results of an individual, team, or entire organization. There is a perception that a lot of ... Read more

    $68.99 USD

  • The Management of Small and Medium Enterprises

    Edited by Matthias Fink, Sascha Kraus ...
    Series series Routledge Studies in Small Business
    Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.Collecting work from dozens of leading scholars in ... Read more

    $67.99 USD

  • Handbook of Organizational Learning and Knowledge Management

    Edited by Mark Easterby-Smith, Marjorie A. Lyles ...
    The fully revised and updated version of this successful Handbook is welcomed by management scholars world-wide. By bringing together the latest approaches from the leading experts in organizational learning & knowledge management the volume provides a unique and valuable overview of current thinking about how organizations accumulate 'knowledge' and learn from experience.Key areas of update in ... Read more

    $59.00 USD

  • Learning Online

    What Research Tells Us About Whether, When and How

    by Barbara Means, Marianne Bakia, Robert Murphy ...
    At a time when more and more of what people learn both in formal courses and in everyday life is mediated by technology, Learning Online provides a much-needed guide to different forms and applications of online learning. This book describes how online learning is being used in both K-12 and higher education settings as well as in learning outside of school. Particular online learning technologies ... Read more

    $41.99 USD