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Digital Analytics for Marketing

by Gohar F. Khan, Marshall Sponder, Karim Feroz ...

Series series Mastering Business Analytics
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from ... Read more

$70.99 USD

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from
... Read more
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

by Marshall Sponder ...

Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with ... Read more

$22.99 USD

Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with
... Read more

The Social Media MBA

Your Competitive Edge in Social Media Strategy Development and Delivery

by Christer Holloman ...

It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media ... Read more

$18.00 USD

It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media
... Read more
The B2B Social Media Book

Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

by Kipp Bodnar, Jeffrey L. Cohen ...

Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a ... Read more

$15.00 USD

Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a
... Read more
The Art of Social Media

Power Tips for Power Users

by Guy Kawasaki, Peg Fitzpatrick ...

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, ... Read more

Was $5.99 USD Now $4.99 USD

Also available as: Audiobook

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking,
... Read more

Also available as: Audiobook
The SaaS Email Marketing Playbook

Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email

by Étienne Garbugli ...

“A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go ... Read more

$9.99 USD or Free with Kobo Plus

“A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go
... Read more
UX Simplified: Models & Methodologies

by Samir Dash ...

"UX Simplified: Models & Methodologies" covers basic models and methodologies that are revolved around User Experience (UX). The discussed topics include User Experience, Information Architecture, User Interface, Usability models, User Centered Design (UCD), User Centered Software Design (UCSD), different Software Lifecycles (SDLC) and how usability models fit into SDLC models.The following topics ... Read more

$2.00 USD or Free with Kobo Plus

"UX Simplified: Models & Methodologies" covers basic models and methodologies that are revolved around User Experience (UX). The discussed topics include User Experience, Information Architecture, User Interface, Usability models, User Centered Design (UCD), User Centered Software Design (UCSD), different Software Lifecycles (SDLC) and how usability models fit into SDLC models.The following topics
... Read more
350 Questions and Answers of Prince2 Foundation Certification Exam

by Ozan Dikerler ...

Questions are in the odd pages and answers are in even pages. So, don't worry, you will not see the answer under the question, you have to flip the page initially to see the answer.All question answers were checked very carefully by expert reviewers.Graphics are very beautiful and perfectly formated. Looks like a web page.Read all questions + and answers carefully. This will help you to pass the ... Read more

$6.99 USD

Questions are in the odd pages and answers are in even pages. So, don't worry, you will not see the answer under the question, you have to flip the page initially to see the answer.All question answers were checked very carefully by expert reviewers.Graphics are very beautiful and perfectly formated. Looks like a web page.Read all questions + and answers carefully. This will help you to pass the
... Read more
Paper Prototyping

The Fast and Easy Way to Design and Refine User Interfaces

by Carolyn Snyder ...

Series series Interactive Technologies
Do you spend a lot of time during the design process wondering what users really need? Do you hate those endless meetings where you argue how the interface should work? Have you ever developed something that later had to be completely redesigned? Paper Prototyping can help. Written by a usability engineer with a long and successful paper prototyping history, this book is a practical, how-to guide ... Read more

$46.99 USD

Do you spend a lot of time during the design process wondering what users really need? Do you hate those endless meetings where you argue how the interface should work? Have you ever developed something that later had to be completely redesigned? Paper Prototyping can help. Written by a usability engineer with a long and successful paper prototyping history, this book is a practical, how-to guide
... Read more
Technical Writing for Software User Documentation

by Alan Andrew ...

This book was written as a guide for the self-employed, independent, freelance Technical Writer to help manage the process of being a Technical Writer, the project methodology, the lifecycle and writing strategy for creating software user documentation including the areas of marketing, project management, planning, design, and production. As a writer of software instruction, you should find this ... Read more

$9.99 USD or Free with Kobo Plus

This book was written as a guide for the self-employed, independent, freelance Technical Writer to help manage the process of being a Technical Writer, the project methodology, the lifecycle and writing strategy for creating software user documentation including the areas of marketing, project management, planning, design, and production. As a writer of software instruction, you should find this
... Read more
Professional Scrum Development with Azure DevOps

by Richard Hundhausen ...

Master proven processes for improving development with Scrum and Azure DevOpsThis guide can help any development team plan, track, and manage work far more effectively, by combining today's leading agile framework (Scrum) and Microsoft's ALM/DevOps toolset (Azure DevOps). Renowned Scrum expert Richard Hundhausen thoroughly covers team formation, backlogs, Sprints, test plans, collaboration, flow, ... Read more

$34.99 USD

Master proven processes for improving development with Scrum and Azure DevOpsThis guide can help any development team plan, track, and manage work far more effectively, by combining today's leading agile framework (Scrum) and Microsoft's ALM/DevOps toolset (Azure DevOps). Renowned Scrum expert Richard Hundhausen thoroughly covers team formation, backlogs, Sprints, test plans, collaboration, flow,
... Read more
Display Advertising

An Hour a Day

by David Booth, Corey Koberg ...

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaignThe display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and ... Read more

$19.99 USD

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaignThe display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and
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Top Series in United States

Mastering Business Analytics

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People who read these also enjoyed

The Social Media MBA

The B2B Social Media Book

The Art of Social Media

The SaaS Email Marketing Playbook

UX Simplified: Models & Methodologies

350 Questions and Answers of Prince2 Foundation Certification Exam

Paper Prototyping

Technical Writing for Software User Documentation

Professional Scrum Development with Azure DevOps

Display Advertising

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Available:

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Top Series in United States

Mastering Business Analytics

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