Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Top Series in United States

Showing 1 - 12 of 12 results for “markus weik”
Skip side bar filters

  • American Patriotism and Corporate Identity in Automobile Advertising

    «What’s Good for General Motors Is Good for the Country and Vice Versa?»

    by Markus Weik ...
    Series Book 72 - Mainzer Studien zur Amerikanistik
    The triumphal march of the automobile and its connection with American culture have often been acknowledged in scholarship. By contrast, the culture-specific, value-oriented advertising strategies of the most important US carmaker General Motors (GM) in its home market have received less attention, especially in American Studies. This study focuses on the connection between GM products and America ... Read more

    $81.39 USD

People who read this also enjoyed

  • Car Guys vs. Bean Counters

    The Battle for the Soul of American Business

    by Bob Lutz ...
    A legend in the car industry reveals the philosophy that's starting to turn General Motors around.In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Attention Merchants

    The Epic Scramble to Get Inside Our Heads

    by Tim Wu ...
    **From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time."Dazzling." —Financial Times**Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ... Read more

    $10.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • How Brands Become Icons

    The Principles of Cultural Branding

    by D. B. Holt ...
    Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser ... Read more

    $27.39 USD or Free with Kobo Plus

  • You Can Do Anything

    The Surprising Power of a "Useless" Liberal Arts Education

    by George Anders ...
    A job seeking strategy guide revealing “the extraordinary ways a liberal arts education broadens the career opportunities of new graduates” (The Hill).For more than a decade, the national spotlight has focused on science and engineering as the only reliable choice for finding a successful post-grad career. Our destinies have been reduced to a caricature: learn to write computer code or end up ... Read more

    $11.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • McKinsey's Marvin Bower

    Vision, Leadership, and the Creation of Management Consulting

    by Elizabeth Haas Edersheim ...
    "I had the privilege of working closely with Marvin and McKinsey for many years. This book makes Marvin come to life and perpetuates him as a role model."-Peter F. Drucker"A wonderful book about a wonderful man. In many ways, Marvin's McKinsey framed the hypotheses in our own search for excellence-for example, passion for values, belief in people as the prime resource, and willingness to let ... Read more

    $30.00 USD

  • Advocacy: Championing Ideas and Influencing Others

    by John A. Daly ...

    $21.59 USD

  • Chief Culture Officer

    How to Create a Living, Breathing Corporation

    by Grant McCracken ...
    Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve.Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new ... Read more

    $11.99 USD

  • Why Are We Bad at Picking Good Leaders? A Better Way to Evaluate Leadership Potential

    by Jeffrey Cohn, Jay Moran ...
    Silver Medal Winner, Business and Leadership, 2012 Nautilus Book AwardsAlmost 70% of Americans believe that we are suffering from a crisis of leadership, but rather than asking, why are leaders failing, we need to ask, "Why aren't we choosing better leaders?"Ever wonder what goes on behind closed board room doors when organizations pick their top leaders? It can be a contentious, secretive, even ... Read more

    $17.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Culture as Weapon

    The Art of Influence in Everyday Life

    by Nato Thompson ...
    One of the country's leading activist curators explores how corporations and governments have used art and culture to mystify and manipulate us.The production of culture was once the domain of artists, but beginning in the early 1900s, the emerging fields of public relations, advertising and marketing transformed the way the powerful communicate with the rest of us. A century later, the tools are ... Read more

    $13.99 USD

  • Buying In

    The Secret Dialogue Between What We Buy and Who We Are

    by Rob Walker ...
    Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to ... Read more

    $5.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Where the Suckers Moon

    The Life and Death of an Advertising Campaign

    by Randall Rothenberg ...
    "For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991.As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg ... Read more

    $11.99 USD