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“mark paich”

Showing 1 - 12 of 12 results for “mark paich”
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  • Pharmaceutical Product Branding Strategies

    Simulating Patient Flow and Portfolio Dynamics

    by Mark Paich, Corey Peck, Jason Valant ...
    This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, ... Read more

    $265.99 USD

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  • Creating Value with Data Analytics in Marketing

    Mastering Data Science

    by Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa ...
    Series series Mastering Business Analytics
    This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in ... Read more

    $72.99 USD

  • Multiple Choice Questions in Healthcare Quality

    by Emad Hammouda ...
    This book was issued, in October 2010, in response to the demands of competent healthcare professionals who are keenly motivated to develop their career. It represents the experience of more than thirty years of practice in healthcare facilities in five middle east and gulf countries. The aim is to provide practical advice, exercise and an assessment tool to improve knowledge and expertise of ... Read more

    $4.99 USD

  • Medical Coding Basics

    by Little Green Apples Publishing, LLC ™ ...
    The Medical Coding Basics edition of Study Briefs is a concise overview of medical coding for anyone interested in a quick high-level orientation to medical coding and the roles and responsibilities of medical coders. This Study Brief is an informative resource for individuals currently exploring career entry and career advancement options in medical coding, including students investigating ... Read more

    $3.62 USD

  • 2023 Magnet® Application Manual

    by American Nurses Credentialing Center ...
    The 2023 Manual provides the latest information about the application process. A crosswalk from the 2019 edition is included. With examples, tips, and an extended glossary, this manual is clear and helpful to Magnet organizations and new applicants alike. ... Read more

    $241.19 USD

  • Health Care Quality Management

    Tools and Applications

    by Thomas K. Ross ...
    In today’s challenging health care environment, health care organizations are faced with improving patient outcomes, redesigning business processes, and executing quality and risk management initiatives. Health Care Quality Management offers an introduction to the field and practice of quality management and reveals the best practices and strategies health care organizations can adopt to improve ... Read more

    $85.00 USD

  • Health Analytics

    Gaining the Insights to Transform Health Care

    by Jason Burke ...
    Series Book 71 - Wiley and SAS Business Series
    A hands-on, analytics road map for health industry leadersThe industry-wide transformation taking place across the health and life sciences ecosystem is mandating that organizations adopt new decision-making capabilities, based on science and real-world information. Analytics will be a required competency for the modern health enterprise; this book is about how to "cross the chasm." The ultimate ... Read more

    $38.00 USD

  • Nursing Informatics for the Advanced Practice Nurse, Second Edition

    Patient Safety, Quality, Outcomes, and Interprofessionalism

    by Susan McBride, PhD, RN-BC, CPHIMS, FAAN, Mari Tietze, PhD, RN, FHIMSS, FAAN ...
    A “must have” text for all healthcare professionals practicing in the digital age of healthcare.Nursing Informatics for the Advanced Practice Nurse, Second Edition, delivers a practical array of tools and information to show how advanced practice nurses can maximize patient safety, quality of care, and cost savings through the use of technology. Since the first edition of this text, health ... Read more

    $117.89 USD

  • The Health Care Data Guide

    Learning from Data for Improvement

    by Lloyd P. Provost, Sandra K. Murray ...
    An Essential text on transforming raw data into concrete health care improvementsNow in its second edition, The Health Care Data Guide: Learning from Data for Improvement delivers a practical blueprint for using available data to improve healthcare outcomes. In the book, a team of distinguished authors explores how health care practitioners, researchers, and other professionals can confidently ... Read more

    $86.00 USD

  • Profit Driven Business Analytics

    A Practitioner's Guide to Transforming Big Data into Added Value

    by Wouter Verbeke, Bart Baesens, Cristian Bravo ...
    Series series Wiley and SAS Business Series
    Maximize profit and optimize decisions with advanced business analyticsProfit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced ... Read more

    $30.00 USD

  • Forecasting for the Pharmaceutical Industry

    Models for New Product and In-Market Forecasting and How to Use Them

    by Arthur G. Cook ...
    Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, ... Read more

    $48.99 USD

  • Provider-Led Population Health Management

    Key Strategies for Healthcare in the Cognitive Era

    by Richard Hodach, Paul Grundy, Anil Jain, Michael Weiner ...
    Provider-Led Population Health Management: Key Healthcare Strategies in the Cognitive Era, Second Edition draws connections among the new care-delivery models, the components of population health management, and the types of health IT that are required to support those components. The key concept that ties all of this together is that PHM requires a high degree of automation to reach everyone in a ... Read more

    $15.00 USD