Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Showing 1 - 12 of 12 results for “mark kingsley”
Skip side bar filters

  • Brands in the Age of AI

    by Mark Kingsley ...
    Series series SVA Masters in Branding
    In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, ... Read more

    $17.99 USD

  • Universal Principles of Branding

    100 Key Concepts for Defining, Building, and Delivering Brands

    by Mark Kingsley ...
    Series series Rockport Universal
    Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ... Read more

    $28.79 USD

  • The Pocket Universal Principles of Branding

    100 Key Concepts for Defining, Building, and Delivering Brands

    by Mark Kingsley ...
    Series series Rockport Universal
    This version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for creating brands today in a handy, condensed take-along format.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with ... Read more

    $12.39 USD

  • Lost Treasure of the Trinidad

    by Mark Kingsley ...
    In 1671, Sir Henry Morgan, last of the British buccaneers, assembled more than 1,000 cutthroats and sacked the Spanish City of Panama. Knowing that Morgan was coming, the Spanish loaded the ancient galleon Nuestra Señora de la Trinidad with an incredible quantity of silver and gold bullion together with a large number of people, then hid her behind the Island of Taboga in the Gulf of Panama. The ... Read more

    $4.99 USD or Free with Kobo Plus

  • The Meaning of Branded Objects

    Why Some Things Matter More Than Others

    by Dr. Tom Guarriello, Mark Kingsley ...
    Series series SVA Masters in Branding
    Explore the psychological principles behind why people form emotional attachments to branded products.In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity. Through a mix of academic insights and real-world ... Read more

    $17.99 USD

  • A History of Brands

    Origins of Consumer Markets

    by Richard Shear, Mark Kingsley ...
    Series series SVA Masters in Branding
    Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a ... Read more

    $17.99 USD

  • Tennyson Complete Works – World’s Best Collection

    300+ Works - Alfred Lord Tennyson’s Complete Poems, Poetry, Epics, Plays and Writings Plus Biography, Annotations & Bonuses

    by Lord Alfred Tennyson, Eugene Parsons, Charles Kingsley ...
    Tennyson Complete Works World's Best CollectionThis is the world’s best Alfred Lord Tennyson collection, including the most complete set of Tennyson’s works available plus many free bonus materials.Lord TennysonAlfred Lord Tennyson was Poet Laureate of Great Britain and Ireland during much of Queen Victoria’s reign and remains one of the most popular British poets. He is the ninth most frequently ... Read more

    $0.99 USD or Free with Kobo Plus

  • Robert Burns Complete Works – World’s Best Collection

    300+ Works - All Poetry, Poems, Songs, Ballads, Letters, Rarities Plus Biography and Bonuses

    by Robert Burns, Principal Shairp, Henry Wadsworth Longfellow, Allan Cunningham, Charles Kingsley ...
    Robert Burns Complete Works World's Best CollectionThis is the world's best Robert Burns collection, including the most complete set of Burns' works available plus many free bonus materials.Robert BurnsRobert Burns, also known as the Scotland's Favorite Son, the Bard of Ayrshire and the Ploughman Poet, was a Scottish poet and lyricist, widely regarded as the national poet of Scotland.He is ... Read more

    $0.99 USD or Free with Kobo Plus

People who read these also enjoyed

  • Best-Loved Poems

    by John Boyes ...
    ... poetry is the blossom and the fragrancy of all human knowledge, human thoughts, human passions, emotions, language.' Samuel Taylor ColeridgeThis glorious celebration of classic poetry features verse from around the English-speaking world. Carefully selected and divided into themed sections, the poems encompass the wealth of human experience - love, death, youth, old age, nature, travel and ... Read more

    $1.99 USD or Free with Kobo Plus

  • Collected Poems

    by John Betjeman ...
    An expanded edition from the most popular British poet of the late 20th century, "perhaps as completely original a writer as has ever existed" ( The Times Literary Supplement ).Come, friendly bombs, and fall on SloughTo get it ready for the plough.The cabbages are coming now;The earth exhales.—from "Slough"When the beloved English poet John Betjeman's Collected Poems first a... ... Read more

    $11.59 USD

  • Change by Design

    How Design Thinking Transforms Organizations and Inspires Innovation

    by Tim Brown ...
    In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Read more

    $20.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Authenticity

    What Consumers Really Want

    by James H. Gilmore, B. Joseph Pine II ...
    Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, ... Read more

    $25.19 USD or Free with Kobo Plus