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  • Patent Management

    Protecting Intellectual Property and Innovation

    Series series Business and Management (R0)
    Innovation must translate into tangible value to sustain competitive advantage. As AI accelerates invention and global patenting shifts eastward, managing intellectual property (IP) is now as vital as overseeing factories or R&D.Patent Management offers a practical guide for executives, innovators, and academics to harness patents as drivers of value in dynamic markets. Blending decades of global ... Read more

    $89.09 USD

  • Patent Management

    Protecting Intellectual Property and Innovation

    Series series Business and Management (R0)
    This book provides an overview of the common concepts and building blocks of patent management. It addresses executives in the areas of innovation, R & D, patent and intellectual property management as well as academics and students.The authors give valuable information on the characteristics of patent and intellectual property management, based on the collaboration with companies and ... Read more

    $58.49 USD

  • Audiobook

    Enough Said

    What’s Gone Wrong with the Language of Politics?

    by Mark Thompson ...
    Narrated by James Langton ...

    Unabridged

    14 hours 7 min

    There’s a crisis of trust in politics across the Western world. Public anger is rising, and faith in conventional political leaders and parties is falling. Antipolitics, and the antipoliticians, have arrived. In Enough Said, president and CEO of the New York Times Company, Mark Thompson, argues that one of the most significant causes of the crisis is the way our public language has changed.Enough ... Read more

    $22.95 USD

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  • Infonomics

    How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage

    Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. Corporations typically exhibit greater discipline in tracking and accounting for their office furniture than their ... Read more

    $38.99 USD

  • Operations Rules

    Delivering Customer Value through Flexible Operations

    An expert offers a set of rules that will help managers achieve dramatic improvements in operations performance.In recent years, management gurus have urged businesses to adopt such strategies as just-in-time, lean manufacturing, offshoring, and frequent deliveries to retail outlets. But today, these much-touted strategies may be risky. Global financial turmoil, rising labor costs in developing ... Read more

    $18.99 USD

  • Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

    A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities, ... Read more

    $35.99 USD

  • Engineering Management

    Meeting the Global Challenges, Second Edition

    by C. M. Chang ...
    Engineering Management: Meeting the Global Challenges prepares engineers to fulfill their managerial responsibilities, acquire useful business perspectives, and take on the much-needed leadership roles to meet the challenges in the new millennium. Value addition, customer focus, and business perspectives are emphasized throughout. Also underlined are discussions of leadership attributes, steps to ... Read more

    $255.00 USD

  • Contextual Pricing: The Death of List Price and the New Market Reality

    A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.”—Mark Greatrex, Chief Marketing Officer, Cox Communications, and former ... Read more

    $22.69 USD

  • Delivering Customer Value through Procurement and Strategic Sourcing

    A Professional Guide to Creating A Sustainable Supply Network

    This is the complete executive's guide to driving sustainable competitive advantage and mitigating risk in today's complex supply networks. Two of the field's leading consultants show senior managers how to apply advanced strategic sourcing to significantly improve your supply chain's efficiency, effectiveness, and sustainability.Drawing on their cutting-edge research, Yusen Xia and Walter L. ... Read more

    $97.19 USD

  • Global Logistics: New Directions In Supply Chain Management

    by Donald Waters ...
    Now integral to the long-term plans of nearly all businesses, the field of logistics is evolving remarkably fast, encompassing communications, IT and sustainability. With contributions from a range of logistics specialists, this widely adopted text has been newly revised to represent the current trends, best practices and latest thinking in global logistics, including up-to-date analysis of China ... Read more

    $36.79 USD

  • International Logistics Management

    by Robert Chira ...
    The logistics developed by multinational companies consist of many mechanisms and processes. Understanding how they workas well as how different frameworks can result in an efficient system of logistics managementis no easy task. Robert Chira, a faculty member at Dimitrie Cantemir University in Bucharest, Romania, explains how logistics work in this textbook geared for students and businesspeople. ... Read more

    $4.99 USD

  • Digital Entrepreneurship

    Impact on Business and Society

    Series series Future of Business and Finance
    This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate ... Read more

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