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“mark j hooper”

Showing 1 - 12 of 12 results for “mark j hooper”
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  • The Global Business Handbook

    The Eight Dimensions of International Management

    by Mark J. Hooper ...
    A nation's economic success depends on the capacity of its companies and trading organizations to develop business relationships, trade and do business in the international arena. Doing business across borders subtly changes the processes and skills the successful manager needs. Cultural, social, geographic and legal factors serve to complicate the picture. The mantra for managers today is think ... Read more

    $55.99 USD

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  • Facilities Management

    Theory and Practice

    Edited by Keith Alexander ...
    This text provides an overview of the interdisciplinary nature of facilities management. It discusses the framework within which facilites managers should operate and the key requirements of their task. ... Read more

    $106.99 USD

  • Food Supply Chain Management

    Edited by Jane Eastham, Liz Sharples, Stephen Ball ...
    The key to the success of a company is their ability to co-ordinate the key supply chain i.e their key suppliers and suppliers of suppliers. 'Food and Drink Supply Chain Management' looks specifically at the supply chain in the food and drink industry to provide readers with an understanding of the areas as it is now and its growing importance, and where it is going in the future. 'Food and Drink ... Read more

    $72.99 USD

  • Total Relationship Marketing

    by Evert Gummesson ...
    This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change.A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing ... Read more

    $76.99 USD

  • Public Relations

    A Managerial Perspective

    by Barbara DeSanto, Danny Moss ...
    Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ... Read more

    $119.69 USD

  • International Project Management

    by Kathrin Koster ...
    With project management becoming an increasingly global endeavour, a comprehensive and international student text that reflects this reality is essential.International Project Management does just that, systematically linking the key elements of cross-cultural management and the particularities of an international context, with the tools and techniques of project management.Key features include:- ... Read more

    $104.39 USD

  • The Alignment Factor

    Leveraging the Power of Total Stakeholder Support

    by Cees B.M. Van Riel ...
    The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept ... Read more

    $89.99 USD

  • Strategy, Innovation, and Change

    Challenges for Management

    Edited by Robert Galavan, John Murray, Costas Markides ...
    Any organization must ask three interrelated questions in order to develop its strategy: where are we, where do we want to be, and how will we get there? While the questions do not change over time, the realities and environments that companies face do. Given today's realities, how should companies answer these questions as they face the challenges of the 21st century? In this book, leading ... Read more

    $76.49 USD

  • The Management of Technological Innovation

    Strategy and Practice

    by Mark Dodgson, David M. Gann, Ammon Salter ...
    The management of technological innovation (MTI) is one of the most important challenges facing businesses today. Innovation has become the fundamental driver of competitiveness for firms of all sizes in virtually all business sectors and nations. The first edition of this book has become one of the most popular texts for students of innovation and technology management. This new edition sees ... Read more

    $58.49 USD

  • A Handbook of Corporate Communication and Public Relations

    Edited by Sandra Oliver ...
    A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne ... Read more

    $82.99 USD

  • Culture in International Construction

    by Wilco Tijhuis, Richard Fellows ...
    Series series CIB
    Despite the wide range of technologies involved, the construction industry still relies heavily on one old-fashioned component: the human. The clients, managers, designers, investors, and a whole host of other stakeholders are all involved in a crucial series of relationships that are just as important to project success as technical know-how. As construction projects become increasingly ... Read more

    $57.99 USD

  • Talent Management in Emerging Markets

    Edited by Steve Bluen ...
    While much has been written on talent management in the global context, talent management in emerging markets, and the unique challenges and opportunities it presents, has received little attention in the literature. This book explores these issues through theory, practice and case studies, with contributions from scholars and practitioners based both in emerging markets and in Canada, the United ... Read more

    $26.99 USD