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“mark h rossman”

Showing 1 - 12 of 12 results for “mark h rossman”
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  • Graduate School and Beyond

    Earning and Using Your Advanced Degree

    by Mark H. Rossman ...
    Knowledge is power. Simply stated, this book provides graduate students-traditional and returning learners-with power. To succeed, graduate students need to understand the process of completing a graduate degree, control as many aspects of the process as possible, and be careful, skillful, and tactful negotiators. This book gives prospective graduate students a preview of what to expect and equips ... Read more

    $52.99 USD

  • Managing the Graduate School Experience

    From Acceptance to Graduation and Beyond

    by Mark H. Rossman, Kim Muchnick, Nicole Benak ...
    Knowledge is power. Simply stated, Managing the Graduate School Experience: From Acceptance to Graduation and Beyond provides graduate students with power as it helps them to understand and complete a graduate degree, regardless of how the degree is offered — online or on-campus. It also encourages them to take control of the graduate school process as much as possible and negotiate with faculty ... Read more

    $42.09 USD

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  • Marketing Communications

    Objectives, Strategy, Tactics

    by Larry Percy, Lars Bergkvist, John R Rossiter ...
    Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and ... Read more

    $105.29 USD

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    by Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Read more

    $280.00 USD

  • Workplace Research

    Conducting small-scale research in organizations

    by Zina O′Leary, Jennifer S. Hunt ...
    Undertaking small-scale applied workplace-based research presents a unique set of challenges including how to conduct good research in time pressured situations and how to thrive in unfamiliar work environments. This book will help you to meet these challenges by setting out a step-by-step guide to planning, conducting and delivering top quality small-scale work-based research projects.In addition ... Read more

    $67.49 USD

  • The Oxford Handbook of Strategic Sales and Sales Management

    Edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy ...
    Series series Oxford Handbooks
    The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the ... Read more

    $52.19 USD

  • The Wiley Guide to Project Organization and Project Management Competencies

    Edited by Jeffrey K. Pinto, Peter W. G. Morris ...
    Series Book 8 - The Wiley Guides to the Management of Projects
    THE WILEY GUIDE TO Project Organization & Project Management CompetenciesA guide to the human factors in project management: knowledge, learning, and maturityTHE WILEY GUIDES TO THE MANAGEMENT OF PROJECTS address critical, need-to-know information that will help professionals successfully manage projects in most businesses and help students learn the best practices of the industry. They contain ... Read more

    $67.00 USD

  • Strategic Leadership

    Theory and Research on Executives, Top Management Teams, and Boards

    by Bert Cannella, Sydney Finkelstein, Donald C. Hambrick ...
    Series series Strategic Management Series
    This book integrates and assesses the vast and rapidly growing literature on strategic leadership, which is the study of top executives and their effects on organizations. The authors synthesize what is known about strategic leadership and indicate new research directions. The book is meant primarily for scholars who strive to assess and understand the phenomena of strategic leadership. It offers ... Read more

    $82.79 USD

  • The Principal as Data-Driven Leader

    by Ontario Principals′ Council ...
    Series series Leading Student Achievement Series
    "This series allows school principals to integrate theory and practice themselves, resulting in highly insightful and practical strategies that will make a difference in schools. Practitioners: lead thyselves!"—Michael Fullan, Professor EmeritusOntario Institute for Studies in Education, University of Toronto"Avoiding high-flown theory on the one hand and mere bullet points on the other, these ... Read more

    $31.49 USD

  • On Your Mark

    Challenging the Conventions of Grading and Reporting

    by Thomas R. Guskey ...
    Series series Essentials for Principals
    Create and sustain a learning environment where students thrive and stakeholders are accurately informed of student progress. Clarify the purpose of grades, craft a vision statement aligned with this purpose, and discover research-based strategies to implement effective grading and reporting practices. Identify policies and practices that render grading inaccurate, and understand the role grades ... Read more

    $25.19 USD

  • The New Advisor Guidebook

    Mastering the Art of Academic Advising

    by Pat Folsom, Franklin Yoder, Jennifer E. Joslin ...
    This is an exciting time to be an academic advisor—a time in which global recognition of the importance of advising is growing, research affirms the critical role advising plays in student success, and institutions of higher education increasingly view advising as integral to their missions and essential for improving the quality of students' educational experiences. It is essential that advisors ... Read more

    $49.00 USD

  • Performance Management & Measure: The Asian context Human Resources Development

    by Dato' R. Palan Ph.D., A.P.T.,FBILD(UK).,CSP(USA) ...
    A practical book that incorporates theory without forgetting the ground realities.One of the many uses of this book is to get an update on the performance management processes. The cultural factors that influence performance management are also covered.Managing employee performance, Performance Management system, Effective performance management ,Business Goals, mainstream of management, ... Read more

    $2.99 USD or Free with Kobo Plus